Core Viewpoint - DJI has announced significant price reductions on several products, leading to dissatisfaction among consumers who purchased these items shortly before the price drop [3][6][19] Group 1: Price Reductions - DJI's price cuts include a reduction of 700 yuan for the Osmo Pocket 3 standard version and 900 yuan for the Pocket 3 all-in-one kit, among others [3][6] - The price reductions are part of DJI's promotional strategy for the upcoming Double Eleven shopping festival, which started on October 9 and runs until October 14 [6][19] Group 2: Consumer Reactions - Many consumers expressed feelings of betrayal and frustration on social media after purchasing DJI products just before the price drop, with comments like "backstabbed" and "purely a victim" [6][8] - Consumers who bought products through online platforms benefit from a "7-day price protection + 30-day no-reason return" policy, while those who purchased in physical stores face challenges in obtaining refunds or price adjustments [12][18] Group 3: Company Response - DJI stated that the price adjustments are part of a regular promotional arrangement and emphasized their commitment to addressing consumer feedback and improving communication [18][19] - The company acknowledged the concerns regarding the disparity in after-sales service between online and offline purchases, indicating the complexities involved in maintaining a uniform policy across different sales channels [19]

Core Viewpoint - DJI has announced significant price reductions on various products ahead of the "Double Eleven" shopping festival, leading to consumer dissatisfaction among those who purchased items shortly before the discounts [2][3][5]. Group 1: Price Adjustments - DJI's price adjustments are part of a regular promotional strategy for the "Double Eleven" event, with discounts reaching up to 3169 yuan on certain drone models [3][4]. - Specific examples include the Osmo Pocket 3 standard version dropping from 3499 yuan to 2799 yuan, and the DJI Mavic 3 Pro seeing a maximum reduction of 3169 yuan [4][6]. Group 2: Consumer Reactions - Many consumers expressed frustration on social media regarding the timing of the price cuts, with some opting to return products to take advantage of the new lower prices [5][6]. - There is a notable difference in return policies between online and offline purchases, with online purchases generally having a higher success rate for returns due to more favorable policies [6][8]. Group 3: Industry Analysis - Analysts suggest that the timing of the price cuts may impact DJI's brand price stability and consumer trust, as frequent price changes can create a perception of instability [8][9]. - The company is facing increased competition as it expands its product line into new categories such as sweeping robots and panoramic cameras, which may necessitate aggressive pricing strategies to maintain market share [9][10]. Group 4: Legal Perspectives - Legal experts indicate that companies have the right to set their pricing strategies and return policies, as long as they comply with legal regulations [10]. - The differences in return policies across various sales channels are acknowledged as a common issue in the consumer electronics sector, reflecting the operational costs associated with physical retail [10].

Core Viewpoint - The news highlights the strategic move of Chasing Technology to enter the drone market, which is seen as a counteraction to DJI's recent expansion into the floor cleaning robot sector. Chasing Technology aims to focus on the industrial drone market rather than the consumer market, indicating a shift in their business strategy [1][2][6]. Company Strategy - Chasing Technology is expanding its drone business with a headquarters in Suzhou and a branch in Shenzhen, targeting the industrial market rather than the consumer market [2][5]. - The company is actively recruiting for various positions related to its drone project, indicating a serious commitment to this new venture [3][4]. - The initial operational model for Chasing's drone project is leaning towards e-commerce and "OEM" (original equipment manufacturer) strategies to capture market share [3][6]. Market Context - The drone market is highly competitive, with DJI holding a dominant position, capturing 70% to 85% of the global market share, particularly in North America, Europe, and Asia [6][8]. - The industrial application market for drones, including agriculture, surveying, and security, sees DJI with over 50% market share, making it a challenging environment for new entrants like Chasing Technology [6][8]. Industry Trends - The trend of hardware companies crossing into new sectors is becoming more prevalent, with companies like DJI and Yingstone Technology also expanding their product lines into drones [8]. - Analysts suggest that while Chasing's entry into the drone market is not inherently problematic, the lack of strong technical capabilities could pose significant challenges [8].

8月6日，大疆发布首代扫地机器人ROMO系列，售价4699元起。 ...