Core Viewpoint - The "2025 Domestic Barley Industry Integration Development Forum and Social Responsibility Theme Event" held in Yangzhou aims to address the challenges faced by the domestic barley industry, focusing on achieving self-sufficiency in the beer barley supply chain and promoting the integration of the entire industry chain from breeding to consumption [2][3]. Group 1: Industry Challenges and Initiatives - China's beer industry has a high dependence on imported barley, with an import dependency rate of 90%, which poses challenges for cost control and brand competitiveness [3]. - China Resources Beer has taken the lead in promoting the "National Barley Revitalization" strategy, focusing on standardizing planting bases, malt processing, beer production, and brand marketing to enhance the domestic barley supply chain [3][4]. - The company aims to complete 20,000 acres of standardized domestic barley planting in Inner Mongolia, Northwest China, and Jiangsu by 2025 [3]. Group 2: Achievements and Innovations - Over the past three years, significant progress has been made in increasing the application ratio of domestic malt, expanding planting areas, and improving varieties and planting techniques [5]. - The domestic barley has undergone multiple generations of improvement since 1995, with modern breeding techniques being gradually adopted since 2020 [5]. - The "Yangnong Pi 14" variety is expected to achieve a yield of 767.5 kg per acre in 2024, setting a new record for barley yield in Jiangsu [5][6]. Group 3: Industry Collaboration and Ecosystem - The relationship between the beer and barley industries has evolved into a collaborative ecosystem, focusing on technology co-research, risk-sharing, and value-sharing [9]. - The "National Barley Revitalization" plan has facilitated cooperation between upstream and downstream sectors of the beer industry [9][10]. - A comprehensive collaboration model has been established, where research institutions work closely with farmers to provide technical guidance, ensuring high-quality barley production [10]. Group 4: Sustainability and Future Prospects - The integration of local production and sales in the barley supply chain is seen as a significant step towards reducing carbon emissions [11]. - The innovative branding of products like "Ken 14" reflects a commitment to local culture and quality, enhancing consumer perception of domestic products [12].

Core Viewpoint - The article emphasizes the importance of domestic barley production for the beer industry in China, highlighting the efforts of China Resources Beer to establish a self-sufficient supply chain for high-quality beer production [3][4][6]. Group 1: Industry Background - China has been heavily reliant on imports for over 90% of its beer barley, which has constrained cost control and supply chain security [4]. - The domestic barley self-sufficiency rate has been below 10%, indicating a significant gap in local production capabilities [3]. Group 2: Company Initiatives - China Resources Beer has initiated the "National Barley Revitalization" plan to boost domestic barley production, establishing standardized planting bases across various regions [4][8]. - The company has expanded its standardized barley planting area from 3,000 acres to over 16,000 acres, with plans to reach 20,000 acres by 2025 [7][8]. Group 3: Quality Improvement - The "Yangnong Barley 14" variety has achieved a new record yield of 767.5 kg per acre, showcasing advancements in domestic barley quality [6][7]. - The quality of domestic barley has improved, with metrics such as extraction rate and clarity showing significant enhancements, narrowing the gap with imported barley [7][8]. Group 4: Economic and Social Impact - The initiative has led to over a 20% increase in income for local farmers, contributing to the implementation of national rural revitalization strategies [8]. - The project aims to create a sustainable model that integrates leading enterprises, research institutions, and planting bases, fostering a collaborative ecosystem [8][12]. Group 5: Future Vision - The company envisions a replicable and sustainable model for domestic barley production that enhances the value of local barley and supports the entire supply chain from breeding to consumption [12]. - The successful launch of the "Keng Shisi" beer, made entirely from domestic ingredients, marks a significant milestone in changing perceptions of Chinese beer quality [10].