Core Viewpoint - The city of Yangzhou is focusing on brand development as a core strategy to enhance its competitiveness, aiming to transform "Yangzhou products" into "Yangzhou brands" through a structured approach involving both government guidance and enterprise initiatives [1] Group 1: Policy Guidance - Yangzhou has established brand building as a strategic pivot for high-quality urban development, enhancing its policy framework through various initiatives [2] - The city has introduced several financial incentives, including a special fund for brand development, with rewards up to 1 million yuan for companies achieving significant brand honors [2] - An annual budget of 3 million yuan is allocated to support the revitalization of time-honored brands, with over 430,000 yuan invested in 27 projects to date [2] Group 2: Innovation and Competitiveness - The vitality of Yangzhou's service industry brand construction is rooted in innovative practices, transitioning from traditional manufacturing to modern intelligent manufacturing [3] - Time-honored brands are revitalizing by adopting innovative business models and integrating modern technology with traditional craftsmanship [3] - The Yangzhou lacquer factory has successfully combined ancient techniques with modern technology, enhancing production efficiency and product quality [3] Group 3: Cultural Integration - Yangzhou emphasizes the integration of cultural elements into brand development, enhancing brand identity through storytelling and cultural heritage [5] - The city has established over 70 cultural facilities to promote local culinary and artistic traditions, fostering consumer connection and brand loyalty [5] - Yangzhou is actively promoting its service brands on international platforms, enhancing the global presence of its cultural heritage [5] Group 4: Public Engagement - The city is leveraging media platforms to enhance public awareness and appreciation of its service brands, creating a favorable environment for brand recognition [6] - Initiatives such as brand culture exhibitions and service experience days are being encouraged to bridge the gap between brands and the public [6] - Yangzhou aims to cultivate a culture of trust and support for local brands, reinforcing the importance of quality and brand value in the community [6]

本报讯 （记者 贾淘文 □ 孙卫华）日前，以"工美中华 向品而兴"为主题的第五届中国工艺美术博览会在福建省福州市圆满落幕。在本届博览会 上，扬州工美展团携扬州漆器、玉器、紫砂雕塑等品类工艺美术优秀作品参展。江苏省工艺美术大师杨光的玉雕作品《双寿耳瓶》和《爵杯》， 在博览会同期举办的"奋进新征程 建功新时代"大师工匠非遗精品展上亮相，向参观者展示了新时代"扬州工"的独特艺术魅力与深厚文化底蕴。 扬州工艺美术行业协会相关负责人在接受记者采访时表示："本届博览会，扬州市工艺美术行业协会选取了20件作品，参加'百鹤杯'工艺美术设计 创新大赛评比，7件参赛作品获奖。其中，《'观山色'漆盒》荣获'百鹤金鼎奖'，玉雕《千禧富贵连理对瓶》荣获'百鹤奖'，玉雕《翡翠福寿 瓶》、纯雕漆《溪山雅集》台屏、玉雕《观器论道 山水文房》、和田白玉籽料雕《金玉满堂瓶》、玉雕《全家福》荣获'百鹤新锐奖'。" "百鹤奖"作品《千禧富贵连理对瓶》 "百鹤新锐奖"玉雕《翡翠福寿瓶》为扬州玉器厂有限责任公司选送，由中国工艺美术大师高毅进领衔、何志成等玉雕师设计制作。以色泽紫绿相 间的优质缅甸翡翠玉石为原料，瓶盖和瓶身取自于同一块玉石，上下融为一体， ...

做好"找上门"的外贸生意，还要提升本土商品竞争力。江苏拥有很多小而美的本土"爆款单品"，它们 已"名声在外"，比如扬州漆器、宜兴紫砂、镇江香醋等。此时，可以借助"找上门"的外贸生意，顺利走 向世界。还可以提前谋划，力争拓展一批高附加值产品。比如，将本地生产科技含量十足的电器和电子 产品纳入供应链，推出"江苏限定版"，利用2万元退税上限吸引大宗采购。还可尝试推动"退税商店+跨 境电商"联动，试点"现场体验—线上下单—海外直邮"模式，将短期旅游消费转化为长期跨境订单。 做好"找上门"的外贸生意，更要打造精细化服务样板。新政施行后，先到一步的外国消费者在纷纷"种 草"的同时，也有人对语言交流和电子支付会不会存在障碍而感到担心。这提醒我们，首先，要培训"双 语退税管家"，提供私人购物顾问服务，满足游客从商品选择到退税申报的全流程需求。其次，要依托 江苏数字政务优势，开发多语种退税小程序，提供"扫码预审—即时到账—离境核验"全流程线上服务， 将单笔退税时间压缩到极致。第三，还可以在全省各国际机场设立"离境退税快捷通道"，配备多语种导 购机器人，解决语言障碍和流程焦虑。此外，还应尝试设立外卡支付纠纷快速处理基金，承诺争议 ...