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扬州:打造“苏字号”金名片 赋能“好地方”新跨越
Xin Hua Ri Bao· 2025-06-27 06:33
Core Viewpoint - The city of Yangzhou is focusing on brand development as a core strategy to enhance its competitiveness, aiming to transform "Yangzhou products" into "Yangzhou brands" through a structured approach involving both government guidance and enterprise initiatives [1] Group 1: Policy Guidance - Yangzhou has established brand building as a strategic pivot for high-quality urban development, enhancing its policy framework through various initiatives [2] - The city has introduced several financial incentives, including a special fund for brand development, with rewards up to 1 million yuan for companies achieving significant brand honors [2] - An annual budget of 3 million yuan is allocated to support the revitalization of time-honored brands, with over 430,000 yuan invested in 27 projects to date [2] Group 2: Innovation and Competitiveness - The vitality of Yangzhou's service industry brand construction is rooted in innovative practices, transitioning from traditional manufacturing to modern intelligent manufacturing [3] - Time-honored brands are revitalizing by adopting innovative business models and integrating modern technology with traditional craftsmanship [3] - The Yangzhou lacquer factory has successfully combined ancient techniques with modern technology, enhancing production efficiency and product quality [3] Group 3: Cultural Integration - Yangzhou emphasizes the integration of cultural elements into brand development, enhancing brand identity through storytelling and cultural heritage [5] - The city has established over 70 cultural facilities to promote local culinary and artistic traditions, fostering consumer connection and brand loyalty [5] - Yangzhou is actively promoting its service brands on international platforms, enhancing the global presence of its cultural heritage [5] Group 4: Public Engagement - The city is leveraging media platforms to enhance public awareness and appreciation of its service brands, creating a favorable environment for brand recognition [6] - Initiatives such as brand culture exhibitions and service experience days are being encouraged to bridge the gap between brands and the public [6] - Yangzhou aims to cultivate a culture of trust and support for local brands, reinforcing the importance of quality and brand value in the community [6]
扬州工美7件作品喜获“百鹤杯”
Xiao Fei Ri Bao Wang· 2025-06-19 02:50
Core Insights - The fifth China Arts and Crafts Expo successfully concluded in Fuzhou, Fujian Province, showcasing the unique artistic charm and cultural heritage of Yangzhou craftsmanship [1][14] - Yangzhou Arts and Crafts Industry Association selected 20 pieces for the "Baihe Cup" Craft Design Innovation Competition, with 7 pieces winning awards, highlighting the innovation and quality of Yangzhou's craftsmanship [1][14] Group 1: Award-Winning Works - The "Baihe Golden Tripod Award" winning piece, the "Guanshan Color" lacquer box, was designed by Yue Chen and Wu Xiaying, integrating natural beauty with craftsmanship [3][1] - The "Baihe New Talent Award" winning jade carving "Millennium Fortune Linked Bottles," designed by Wang Jingao, features intricate craftsmanship and a unique interchangeable lid design [4][1] - The "Baihe New Talent Award" winning jade carving "Jadeite Fortune and Longevity Bottle," led by Master Gao Yijin, showcases traditional motifs and innovative design [5][1] Group 2: Traditional Techniques and Cultural Significance - The "Baihe New Talent Award" winning pure lacquer piece "Xishan Elegant Gathering" employs traditional Yangzhou lacquer techniques, depicting serene natural scenes and cultural depth [8][1] - The "Baihe New Talent Award" winning jade carving "Observing Instruments and Discussing the Way" reflects traditional cultural values through its design inspired by bamboo and ancient musical instruments [9][1] - The "Baihe New Talent Award" winning jade carving "Golden and Jade Abundance Bottle" combines natural beauty with auspicious cultural themes, showcasing the richness of Yangzhou craftsmanship [11][1] Group 3: Industry Impact and Future Aspirations - The expo served as a platform for showcasing Yangzhou's arts and crafts, promoting the innovation and development of traditional intangible cultural heritage [14][1] - The association expressed hopes for more Yangzhou artisans to gain recognition on national stages, further enhancing the visibility of Yangzhou craftsmanship [14][1]
做好“找上门”的外贸生意
Xin Hua Ri Bao· 2025-05-12 23:35
Core Viewpoint - The new outbound tax refund policy in China aims to enhance the shopping experience for foreign tourists, with a lower refund threshold and increased cash refund limits, creating a "shopping and saving" cycle [1][2]. Group 1: Policy Changes - The refund threshold has been reduced from 500 yuan to 200 yuan, and the cash refund limit has been raised to 20,000 yuan [1]. - The "immediate purchase and refund" model is being promoted nationwide to facilitate foreign tourists [1]. Group 2: Opportunities for Jiangsu - Jiangsu province, with its rich tourism resources and manufacturing capabilities, is positioned to convert tourist flow into sustained economic growth through consumption upgrades [1]. - Key commercial areas such as Nanjing's Xinjiekou and Suzhou's Guanqian Street are expected to implement full coverage of the "immediate purchase and refund" policy [1]. Group 3: Enhancing Local Product Competitiveness - Jiangsu has many well-known local products, such as Yangzhou lacquerware and Yixing purple clay teapots, which can be marketed globally [2]. - There is potential to develop high-value-added products, including technology-driven electronics, to attract bulk purchases under the new tax refund limits [2]. Group 4: Service Improvement Initiatives - The need for bilingual tax refund assistants and personalized shopping advisory services has been identified to address potential language barriers for foreign consumers [3]. - Development of multi-language tax refund applications and the establishment of expedited refund channels at international airports are recommended to enhance the consumer experience [3]. - A fund for rapid resolution of foreign card payment disputes is suggested to ensure a smooth shopping and refund process [3]. Group 5: Strategic Implications - The essence of the new tax refund policy is to shift the foreign trade battlefield to local consumption scenarios, potentially increasing foreign trade revenue for Jiangsu [3]. - The initiative is seen as an opportunity for Jiangsu to redefine its value in the global consumer landscape, showcasing the quality and innovation of Chinese manufacturing [3].