Group 1 - The core viewpoint of the articles highlights that Jiangsu's retail sales are projected to reach 4.6 trillion yuan by 2025, marking a 3.3% year-on-year growth, positioning it as the top province in China for retail sales [1] - Jiangsu's "Su New Consumption" initiative will host over 6,800 promotional activities throughout the year, aimed at stimulating consumer enthusiasm across urban and rural areas [1] - The "old for new" consumption policy has significantly boosted sales, generating over 230 billion yuan in related product sales and benefiting more than 18.1 million people [1] Group 2 - The province is actively fostering new business formats, with policies like the "11 measures for outbound tax refunds" and "15 measures for the first economy" supporting inbound and new consumption [2] - In 2026, Jiangsu plans to enhance the "Su New Consumption" brand by organizing over 3,000 unique promotional activities and integrating it with local events to spread consumer vitality [2] - This year has been designated as the "Year of Service Consumption Breakthrough," focusing on key areas such as transportation and inbound consumption, while also upgrading commercial districts and enhancing the convenience of local living [2]

Core Viewpoint - The consumption market in Jiangsu is undergoing a profound transformation towards high quality, intelligence, and sustainability, driven by the "Su New Consumption" initiatives and improved livelihood policies, with expectations for 2026 highlighting the release of service consumption potential, urban-rural market synergy, and a shift from material satisfaction to spiritual enjoyment [1][2][3][4][5][6] Group 1: Consumption Trends - The survey indicates that tourism is expected to see a nearly 40% increase, leading the consumption growth, followed by education, health, and wellness, with service consumption becoming the main driver of growth [2][3] - In the education sector, 46% of respondents plan to increase investment in quality education, with rural areas showing a higher intention at 51.6%, reflecting a collaborative improvement in urban and rural education consumption concepts [2] - The health consumption trend is shifting towards "proactive health," with expectations for sports and wellness consumption ranking third and fourth, respectively, and a notable willingness to pay more for traditional health practices [3] Group 2: Demographic Insights - Young consumers show a preference for smart wearables and image management, while middle-aged consumers are willing to pay a premium for high-end nutritional products and traditional Chinese medicine [3] - Female participation in educational spending is significantly higher than male, with a 12.9 percentage point difference in 2025, indicating a growing awareness of self-improvement under gender equality [2] Group 3: Emerging Consumption Areas - The cultural and entertainment consumption sector is vibrant, with Jiangsu being the second-largest movie ticket market in China, and a significant percentage of respondents willing to travel for sports events [4] - The pet economy is evolving from functional care to emotional companionship, with 30.8% of pet owners planning to increase spending, highlighting a shift in consumer priorities [4] Group 4: Rural Consumption Dynamics - The consumption of health, wellness, and domestic services is increasingly penetrating rural areas, supported by policies promoting county-level commercial systems and comprehensive rural e-commerce [5] - The willingness of rural residents to consume is steadily increasing, reflecting a positive trend in the "rural revitalization" strategy [5] Group 5: Future Outlook - The Jiangsu consumption market is expected to evolve towards greater vitality, creativity, and sustainability, fueled by the widespread application of new technologies and continuous policy support [6]

Core Insights - The "2025 Su Xin Consumption · Warm Winter Shopping Season" and Double 12 Shopping Carnival officially launched in Suzhou, aiming to boost winter consumption [1][3] Event Overview - The event is organized by the Jiangsu Provincial Department of Commerce and the Suzhou Municipal Government, with participation from nearly 15,000 commercial enterprises [3] - A "consumption market" featuring around 300 booths showcased local products, including Suzhou-style pastries and Yangcheng Lake hairy crabs, alongside immersive performances [3] Consumer Incentives - The Jiangsu Provincial Department of Commerce announced a "benefit package" including over 400 million yuan in consumption vouchers and digital RMB red envelopes, supplemented by 200-300 million yuan from banks and enterprises [5] - The maximum subsidy for automobile renewal has been raised to 10,000 yuan, and a new "Fuel Jiangsu" prize invoice activity has been launched, offering prizes up to 10,000 yuan [5] Thematic Activities - Suzhou's main venue features three major consumption IPs and eight themed activities, catering to diverse consumer needs, including family and youth [5] - Local products are being promoted through a "three-up" initiative: online platforms, supermarkets, and chain stores, enhancing accessibility for consumers [5] Future Plans - The consumption event will last until March 2026, with over 1,800 activities planned across 13 cities, each with unique themes [6] - The ongoing activities are expected to convert the "Su Xin Consumption" momentum into economic vitality for the winter season [6]