本报讯 （记者贺王娟）近年来，黄金涨势势如破竹，仅2025年一年以内，沪金累计涨幅逼近60%。高 位金价之下，金饰行业迎来挑战，产业链上上市公司纷纷开启差异化发展路线，以破局金饰高成本之 困。 作为黄金珠宝产业领域的上市央企，中国黄金（600916）集团黄金珠宝股份有限公司（以下简称"中国 黄金"）提前谋篇布局，锚定"三化"战略目标，即"国际化、科技化、专业化"为笔墨，书写黄金珠宝产 业新篇章，擘画出产业发展新蓝图。 面向未来，中国黄金表示，将深度响应并贯彻落实"文化强国"战略部署，以"文化赋能商业、以设计重 塑价值、以品牌引领升级"为核心方向，推动"黄金文化+文化黄金"双向赋能，将传统工艺与现代审美深 度融合，构建差异化竞争壁垒，立足央企站位，主动担起央企龙头的责任。 从匠造到智造 科技创新为传统工业注入新活力 以人工智能（AI）为代表的新一轮科技革命正加速演化，以黄金珠宝产业为代表的传统行业也在加速 拥抱人工智能等前沿技术，通过传统工艺与现代技术的融合，让传统匠心工艺焕发出新活力。 2025年3月份，政府工作报告正式提出深入实施"人工智能+"行动。响应政策号召，中国黄金更加深入聚 焦于人工智能技术在黄金珠 ...

Core Insights - The integration of digital economy and physical economy is reshaping the consumption landscape, emphasizing quality innovation over mere scale growth [1][3] - The 2025 Beike Finance Annual Conference highlighted the importance of innovative business strategies and operational models in the evolving consumer market [1][3] Industry Trends - The consumption structure is evolving with trends such as emotional value, gold fever, trendy toys, sports enthusiasm, and cultural tourism driving the shift from scale growth to quality innovation [1] - The "cultural tourism + commerce" model is rapidly developing, with diverse and personalized consumption potential being released [3] Company Highlights - The top ten brands selected for the 2025 Beike Finance Annual Consumption Case include China Gold, Rushi Sea Resort, Tea Baidao, Unilever, Adidas, Pop Mart, Shou Lvyu Jia, Ziroom, Mafengwo, and Yuexiu Real Estate, covering various sectors such as fashion, trendy toys, vacation, hotels, and lifestyle [1][4][5] - Rushi Sea Resort, which opened in June last year, spans 5,400 acres with a 75% forest coverage, offering diverse experiential projects and enhancing consumer interaction through innovative commercial offerings [2] - China Gold is focusing on product innovation and channel transformation, launching culturally significant high-end products to meet diverse consumer needs in both investment and consumption [2]