Workflow
抓大鹅
icon
Search documents
「解压三件套」,捞了中国人几百亿?
首席商业评论· 2025-08-28 04:28
以下文章来源于凤凰WEEKLY ,作者王动 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 最近,我的朋友圈被一只大脚丫子包围了。 傲娇的留言"菜就多练"; 没啥可说的复古派,也要凑个热闹"踩踩"; 或许你也发现了,小游戏已经"全面入侵"打工人生活了。 点奶茶的拼单群、小区的团购群、办公室的吹水群们,会定时有抓大鹅、精明的开局、折螺丝刷出。 〓 办公室咖啡搭子群最近多了一个很重要的功能:在每天凌晨复活大鹅。 如果你好奇地点进去,那你损失的就不仅仅是几兆流量了—— 说好的再过一关就去睡觉,一不小心就熬到了后半夜。 这些规则简单的小游戏,正以惊人的速度"占领"打工人的碎片时间。它们与短剧、直播一道,被不少人称为打工人"解压三件套"。 相比短剧和直播的"高调破圈",小游戏显得低调许多。 却也在无声无息中,悄悄赚大钱。 01 打工人,集体熬夜"抓大鹅" 抓大鹅,是一个规则极其简单的消除游戏: 在杂乱的页面里,点击三个相同的元素把它们消除,直到清空整个画面,你就通关了。 在精心凹姿势的自拍和天南海北的美景九宫格中间,这只铁脚丫子总是横插一脚,定时在你的朋友圈刷出来,仿佛某种赛博牛皮癣小广告——配上那句极具挑衅 ...
「解压三件套」,捞了中国人几百亿?
3 6 Ke· 2025-08-23 01:57
最近,我的朋友圈被一只大脚丫子包围了。 在精心凹姿势的自拍和天南海北的美景九宫格中间,这只铁脚丫子总是横插一脚,定时在你的朋友圈刷出来,仿佛某种赛博牛皮癣小广告——配上那句极 具挑衅的文案: 广告的评论区好友团建。 抽象派跟评"你也过不了第二关"; "别笑,你试你也过不了第二关。" 傲娇的留言"菜就多练"; 没啥可说的复古派,也要凑个热闹"踩踩"; 而我伟大的同事杜都督,则干脆在评论区打起了广告: 或许你也发现了,小游戏已经"全面入侵"打工人生活了。 点奶茶的拼单群、小区的团购群、办公室的吹水群们,会定时有抓大鹅、精明的开局、折螺丝刷出。 〓 办公室咖啡搭子群最近多了一个很重要的功能:在每天凌晨复活大鹅。 如果你好奇地点进去,那你损失的就不仅仅是几兆流量了—— 说好的再过一关就去睡觉,一不小心就熬到了后半夜。 这些规则简单的小游戏,正以惊人的速度"占领"打工人的碎片时间。它们与短剧、直播一道,被不少人称为打工人"解压三件套"。 相比短剧和直播的"高调破圈",小游戏显得低调许多。 却也在无声无息中,悄悄赚大钱。 打工人,集体熬夜"抓大鹅" 抓大鹅,是一个规则极其简单的消除游戏: 办公室的东北人凯斯称之为"铁锅炖 ...
靠“吸血”不想动脑子的疲惫打工人,这新型时间黑洞一年赚了400亿
创业邦· 2025-02-26 02:55
Core Viewpoint - The article discusses the decline in cultural engagement among contemporary internet users, highlighting the rise of simple and addictive mini-games that occupy users' fragmented time, leading to a cycle of temporary engagement and eventual abandonment [2][72]. Group 1: Mini-Games Popularity - Mini-games like "抓大鹅" and "羊了个羊" have seen a decline in social relevance, yet simpler games are emerging and gaining traction among users [4][9]. - Users are increasingly drawn to these games due to their straightforward mechanics and the ability to play in short bursts, making them ideal for filling fragmented time [17][18]. - The average user encounters numerous new games daily, increasing the likelihood of finding one that captures their interest [13][60]. Group 2: Game Mechanics and User Engagement - The simplicity of gameplay in these mini-games allows for easy onboarding, which is a significant factor in their appeal [32][35]. - Many games follow familiar templates, making it easy for users to transition between different titles without a steep learning curve [49][50]. - Game developers often replicate successful mechanics and aesthetics to create new titles, ensuring a steady stream of content that keeps users engaged [54][56]. Group 3: Revenue Generation - The mini-game market in China is projected to generate approximately 398.36 billion yuan in 2024, reflecting a 99.18% year-on-year growth [59]. - Most casual mini-games do not incorporate in-app purchases, relying instead on ad revenue generated from user engagement [61][62]. - The revenue model is heavily dependent on user activity, with a typical user generating about 0.05 yuan in ad revenue, necessitating high daily active users for profitability [65][66]. Group 4: Market Dynamics - The lifecycle of mini-games is short, with developers often creating a matrix of games to replace those that lose popularity [66][70]. - The production logic for these games mirrors that of short video content, focusing on rapid development and quick monetization through advertising [68][69]. - Users exhibit low loyalty to any single game, often switching between titles based on immediate interest, which aligns with the transient nature of modern entertainment consumption [70][71].