Core Viewpoint - The company is actively pursuing new projects and adapting its business strategy to enhance long-term value amidst a challenging retail environment [2] Group 1: New Projects - In the first half of the year, the company opened two new shopping centers: Linfen Wangfujing Shopping Center and Lhasa Wangfujing Shopping Center [2] - The company plans to officially open the Panzhihua Wangfujing Shopping Center in the second half of the year and aims to launch the Wanyuan Wangfujing WellTown project [2] Group 2: Strategic Focus - The company is focusing on strategic development needs and is attentive to industry opportunities [2] - Business decisions are based on careful evaluation and scientific analysis to promote sustainable development and enhance long-term value [2]

Core Insights - In the first half of 2025, over 120 centralized commercial projects were opened nationwide, indicating a shift towards cautious and steady operations rather than rapid expansion [2][4][6] - The proportion of projects involving stock renovation has increased, with over 30% of new openings being renovations, highlighting a trend towards urban renewal and revitalization of existing assets [6][17] - The emergence of new commercial models such as outlet malls, themed malls, and hybrid commercial spaces is becoming a key strategy for differentiation in a competitive market [19][20] Group 1: New Openings and Market Trends - A total of 120+ centralized commercial projects were opened in the first half of 2025, covering approximately 9 million square meters [2] - The opening peaks occurred in January and May, with 46 and 38 projects respectively, while February saw only one opening due to the Spring Festival [2] - The structure of new openings has shifted, with a 70:30 ratio of new projects to stock renovation projects, and in June, the renovation projects surpassed new openings for the first time [6] Group 2: Regional Distribution and City Performance - The East China region led in new openings, accounting for 34% of the total, followed by South China and Southwest China at 19% and 15% respectively [7][8] - Beijing ranked first in the number of new openings, with 8 projects, while several lower-tier cities also showed significant activity [10][12] - High-tier cities continue to dominate the commercial landscape, but lower-tier cities are increasingly active, with notable openings in fourth and fifth-tier cities [12] Group 3: Leading Companies and Market Dynamics - Sixteen companies opened two or more projects, totaling 43 projects, with Zhuhai Wanda Commercial Management leading with 8 new openings [14] - State-owned enterprise Beijing Xincheng Commercial emerged as a "new dark horse," focusing on stock renovation projects [14][15] - Companies are increasingly utilizing stock renovation as a key strategy for project expansion, with several major players launching new product lines and flagship projects [15] Group 4: Urban Renewal and Stock Renovation - Urban renewal is driving the revitalization of commercial spaces, with nearly 40 stock renovation projects opened in the first half of 2025 [17][18] - The focus of renovations includes transforming old department stores and supermarkets, as well as repurposing vacant properties and historical sites [17][18] - Innovative commercial formats are emerging from urban renewal efforts, such as immersive industrial-style districts and cultural tourism landmarks [18] Group 5: Differentiation Strategies in Commercial Development - Outlet malls are experiencing a counter-cyclical boom, with 9 new outlet projects opened, reflecting a shift towards quality discount retail [19] - Themed malls targeting specific consumer segments, such as female-focused and esports-themed malls, are gaining traction [20] - Hybrid commercial spaces that integrate various elements like parks, art, and cultural heritage are being developed, providing new avenues for consumer engagement [20]

拉萨王府井购物中心锚定"拉萨24小时不夜城"定位，围绕社交娱乐聚合时尚中心、品质生活一站式体验 中心、圈层社群汇集中心、品牌汇集中心四大核心功能布局，充分利用可持续发展技术，通过沉浸式主 题场景及立体化生态景观，为消费者营造兼具自然绿色气息、松弛感的度假环境与社交空间。项目聚焦 首发经济，首进拉萨品牌占比近30%，科学匹配商业业态，旨在为消费者提供品牌好货的同时，满足消 费者餐娱一体的新型微度假需求。公司致力于将项目打造为多元化社交互动及品质生活优选平台，为当 地消费者提供全时段消费场景，有效激活全国海拔最高的商业市场消费潜力。 截至本公告出具之日，公司在全国范围内共运营79家大型综合零售门店。 特此公告。 王府井购物中心对外营业的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 2025年5月1日，王府井集团股份有限公司（以下简称"公司"）旗下拉萨王府井购物中心对外营业。 拉萨王府井购物中心位于西藏自治区拉萨市柳梧新区北京大道10号，由公司旗下北京王府井购物中心管 理有限责任公司管理运营，项目总建筑面积约22万平方米，租 ...