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挪威海产局:2025年中国是挪威海产全球增长幅度最大市场
Zhong Guo Xin Wen Wang· 2026-01-08 09:05
Core Insights - Norway's seafood exports to China are projected to reach 178,000 tons and 12.3 billion Norwegian Krone by 2025, marking a historic high [1] - China is expected to rise from the sixth to the third largest market for Norwegian seafood globally by 2025, with a year-on-year export value increase of 2.9 billion Norwegian Krone, representing a growth rate of 30.9% [1] - The demand for high-quality Norwegian seafood among Chinese consumers continues to grow steadily [1] Group 1: Salmon Exports - Norwegian salmon exports to China are expected to reach 90,906 tons in 2025, a 99% increase year-on-year, with an export value of 8.109 billion Norwegian Krone, up 59% [1] - The consumption of Atlantic salmon in China has significantly increased, with imports from January to November 2025 rising by 48% year-on-year [1] - Norway's market share of salmon in China increased from 41% to 57% during the same period [1] Group 2: Arctic Shrimp Exports - By 2025, China will become the largest global market for Norwegian Arctic shrimp, with an export volume of 8,392 tons, a 244% increase year-on-year, and an export value of 450 million Norwegian Krone, up 345% [2] - The total volume of Norwegian seafood exports is projected to reach 2.8 million tons in 2025, with a record export value of 181.5 billion Norwegian Krone, an increase of 6.4 billion Norwegian Krone from 2024, representing a growth rate of 4% [2] - Norway's seafood industry aims to continue investing in the Chinese market to provide a wider variety of high-quality seafood products to Chinese consumers [2]
挪威海产2025年出口额再创新高 中国首次跻身前三大市场
Huan Qiu Wang· 2026-01-08 08:24
Core Insights - Norway's seafood exports for 2025 reached a record high of 1,815 billion Norwegian Krone, with an export volume of 2.8 million tons, marking a 4% increase from 2024 [1] Group 1: Overall Performance - The total export volume for Norway's seafood in 2025 was 2.8 million tons, generating an export revenue of 1,815 billion Norwegian Krone, which is an increase of 64 billion Norwegian Krone compared to 2024 [1] - Norway provided approximately 38 million seafood meals daily to global consumers in 2025 [1] Group 2: Export to China - Norway's seafood exports to China reached 178,000 tons in 2025, equivalent to about 2.44 million seafood meals, with a record export value of 12.3 billion Norwegian Krone [3] - China moved from the sixth to the third largest market for Norwegian seafood, with a year-on-year export value increase of 2.9 billion Norwegian Krone, representing a growth rate of 30.9% [3] - The demand for high-quality Norwegian seafood in China continues to rise steadily [3] Group 3: Specific Seafood Products - Norwegian salmon exports to China reached 90,906 tons in 2025, a 99% increase year-on-year, with an export value of 8.109 billion Norwegian Krone, reflecting a 59% growth [3] - The increase in salmon exports is attributed to a significant rise in Atlantic salmon consumption in China and an increase in Norway's market share, which grew from 41% to 57% [3] - Norway's Arctic shrimp exports to China became the largest globally, with an export volume of 8,392 tons, a 244% increase, and an export value of 450 million Norwegian Krone, a 345% increase [3] Group 4: Future Outlook - Norway's seafood industry aims to continue investing in the Chinese market and collaborate with industry partners to offer a wider variety of high-quality Norwegian seafood to Chinese consumers [4]
2025年挪威海产出口额再创新高,中国市场增幅居全球首位
Core Insights - Norway's seafood exports for 2025 reached a record high of 1,815 billion Norwegian Krone, an increase of 6.4 billion Norwegian Krone from 2024, reflecting a growth rate of 4% [1] - The Chinese market emerged as a key growth driver, with exports to China reaching 178,000 tons and an export value of 12.3 billion Norwegian Krone, marking a significant rise in its global ranking from sixth to third [1][2] - Salmon exports to China saw remarkable growth, with a volume of 90,906 tons, a 99% increase year-on-year, and an export value of 8.109 billion Norwegian Krone, up by 59% [5] Group 1 - In 2025, Norway's total seafood export volume was 2.8 million tons, providing approximately 38 million seafood meals daily to global consumers [1] - The overall export value of Norwegian seafood reached a historic high, despite challenges such as reduced catch quotas and high prices for key wild species [1] - The CEO of the Norwegian Seafood Council highlighted the significant growth in salmon exports, despite a price decline [1] Group 2 - China became the largest global market for Norwegian Arctic shrimp, with an export volume of 8,392 tons, a 244% increase, and an export value of 450 million Norwegian Krone, a 345% rise [5] - The increase in salmon consumption in China and the expansion of Norway's market share contributed to the growth in exports [5] - The Norwegian Seafood Council plans to increase investment in the Chinese market to introduce more premium seafood varieties to consumers [6]
对话挪威海产局中国总监毕思明:中国有望成为挪威海产第一大市场
Core Insights - The China International Import Expo (CIIE) serves as a significant platform for Norwegian seafood companies to expand their public and government relations, as well as to explore macro-level cooperation opportunities [1] - China has rapidly become the third-largest market for Norwegian seafood exports, a significant increase from its previous position as the tenth-largest market in 2020 [1][2] - The growth of Norwegian seafood exports to China is primarily driven by salmon, with a projected continued increase in the Chinese salmon market [2] Group 1: Market Growth - In the first three quarters of this year, Norwegian seafood exports to China grew by 42%, with salmon being the largest contributor [2] - From January to September 2025, Norway exported 69,376 tons of salmon to China, generating 6.19 billion Norwegian Krone, representing year-on-year increases of 112.1% and 66.5% respectively [2] - Norway's market share of fresh whole salmon in China increased from 43% last year to 65% this year, making China the fifth-largest market for Norwegian salmon globally [2] Group 2: Emerging Products - The Arctic sweet shrimp from Norway has seen rapid growth in the Chinese market, with market share rising to 27% as of August this year [3] - In the first three quarters of 2025, Norway exported 7,482 tons of Arctic sweet shrimp to China, with an export value of nearly 400 million Norwegian Krone, reflecting year-on-year growth of 484% and 560% respectively [3] Group 3: Sales Channels and Strategies - The Norwegian Seafood Council is leveraging e-commerce and new retail channels to reach a broader consumer base in China, with online sales channels identified as the fastest-growing segment [4] - The Council's autumn promotional activities included collaborations with delivery platforms like Meituan and Taobao, marking a pilot initiative to explore new retail channels [5] - The expected export value of Norwegian seafood to China is projected to exceed 12.5 billion Norwegian Krone this year, with a planned 70% increase in market budget for the next year [5] Group 4: Future Collaboration - There is significant potential for cooperation between China and Norway in sustainable seafood and aquaculture, with numerous successful past collaborations [5] - Both countries have complementary roles in the seafood industry, with Norway needing China and vice versa, creating opportunities for mutual cooperation [5]
跨越8000多公里,挪威面包蟹将爬上中国消费者的餐桌
第一财经· 2025-11-07 12:55
Core Insights - Norway's seafood, particularly fresh live crab, is set to enter the Chinese market, following the successful introduction of live snow crab last year [3][4] - By 2025, China has become Norway's third-largest seafood export market, with significant growth in export value [3][5] Group 1: Norway's Seafood Exports - Norway's fresh live crab has received approval for export to China, enhancing the variety of seafood available in the Chinese market [3][4] - In the first nine months of 2025, Norway exported 69,400 tons of salmon to China, marking a 112.1% year-on-year increase, with an export value of 6.19 billion Norwegian Krone (approximately 4.318 billion RMB) [4] - Norway's Arctic shrimp exports to China reached 7,482 tons in the first three quarters of 2025, a staggering 484% increase, with an export value nearing 400 million Norwegian Krone (approximately 279 million RMB) [5] Group 2: Market Dynamics and Trade Relations - The demand for fresh seafood in China is driven by consumer preferences, with over 80% of imported crab products being fresh or live [4] - Norway aims to strengthen bilateral trade relations with China, focusing on high-quality seafood to meet the growing demand from Chinese consumers [4][5] - The overall trade value between China and Nordic countries reached 42.43 billion USD in the first three quarters of the year, reflecting a 7.2% increase year-on-year [8]
挪威海产亮相进博会,鲜活面包蟹获批入华
Xin Jing Bao· 2025-11-07 11:57
Core Insights - Norway has become a significant player in the Chinese seafood market, with exports reaching 9.37 billion Norwegian Krone in the first three quarters of 2025, marking a 42% year-on-year increase [1] - The entry of live king crabs into the Chinese market is seen as a milestone for Norwegian seafood expansion in China, which is a major consumer market for high-quality seafood [2] Export Performance - In the first nine months of 2025, Norway exported 69,376 tons of salmon to China, generating 6.19 billion Norwegian Krone in revenue, reflecting increases of 112.1% in volume and 66.5% in value year-on-year [1] - The market share of whole fresh salmon in China rose from 43% in 2024 to 65% in 2025, indicating strong demand [1] - Norway's exports of Arctic sweet shrimp to China reached 7,482 tons, with an export value nearing 400 million Norwegian Krone, showing year-on-year growth of 484% in volume and 560% in value [1] Market Trends - The demand for high-quality and fresh seafood in China is on the rise, with crab imports exceeding 134,000 tons in 2024, valued at 22.6 billion Norwegian Krone, of which over 80% were live or fresh products [2] - The import volume of live king crabs is expected to drive further growth in Norwegian seafood exports to China [2] Future Projections - The Norwegian Seafood Council's China director anticipates that exports to China could exceed 12.5 billion Norwegian Krone in 2025, supported by a 70% increase in market budget for the following year [2] - The Norwegian ambassador to China highlighted the critical role of the Chinese market in driving the growth of Norwegian seafood exports and its potential for future market expansion [2]
(第八届进博会)挪威海产输华量激增 鲜活面包蟹正式获准入华
Zhong Guo Xin Wen Wang· 2025-11-07 08:29
Core Insights - Norway's fresh live bread crab has been officially approved for import into China, marking another addition to the list of Norwegian seafood products allowed in the Chinese market after live snow crab last year [1][2] - The demand for high-quality, fresh seafood among Chinese consumers has been steadily increasing, positioning China as a crucial trading partner for Norway [1] Group 1: Trade Developments - Norway's seafood exports to China reached 9.37 billion Norwegian Krone in the first three quarters of 2025, representing a 42% year-on-year increase [1] - China has become Norway's third-largest global export market for seafood and the market with the highest export growth [1] - The market share of Norwegian whole salmon in China increased from 43% last year to 65% this year [1] Group 2: Future Prospects - The Norwegian Seafood Council views China as one of the most promising and dynamic markets, with plans to increase the market budget by 70% next year [2] - The China International Import Expo (CIIE) is highlighted as a significant platform for enhancing trade relations and providing more cooperation opportunities between Norway and China [2]
挪威海产局:中国是挪威海产出口增长最快市场 将持续加大投入
Zhong Guo Xin Wen Wang· 2025-08-29 09:14
Core Insights - Norway's salmon exports to China have seen remarkable growth, with a 122% increase in volume to 52,069 tons and a 64% increase in export value [1] - The Chinese market for Atlantic salmon has become the largest in Asia, with consumption levels twice that of Japan [1] - Norway's seafood industry plans to increase its marketing budget for China by 70% next year to capitalize on market growth [1] Group 1: Market Growth - The Chinese salmon market is exhibiting strong growth and resilience, driven by changing consumer habits and diversified market channels [3] - China has become Norway's second-largest seafood export market as of July this year, up from eighth place in 2023 [4] - The overall growth of the Chinese salmon market has exceeded 40% this year [4] Group 2: Product Performance - Norway's Arctic shrimp exports to China have surged, with a 603% increase in volume to 4,952 tons and a 630% increase in export value to 258 million Norwegian kroner [3] - Greenland halibut and redfish have also shown strong performance in exports to China, with significant year-on-year growth [3][4] Group 3: Strategic Initiatives - Norway Seafood Council aims to deepen cooperation with Chinese partners to promote high-quality seafood products [3] - The participation in the Shanghai International Fisheries Expo is part of Norway's strategy to connect with new customers and explore opportunities in the Chinese market [5] - The council emphasizes the importance of collaboration with Chinese importers and wholesalers to achieve mutual benefits [4]
加速推动挪威北极甜虾进入中国市场——访挪威海产局中国区总监毕思明
Xin Hua Cai Jing· 2025-05-28 07:53
Core Viewpoint - The Norwegian Seafood Council is actively promoting Arctic shrimp in China, highlighting the growth potential in this market and the strategic importance of China in the global seafood export landscape [1][2][3]. Group 1: Market Position and Growth - China is recognized as a stable and high-quality market for Norwegian seafood, with imports increasing over the years. In 2024, Norway's seafood exports to China are projected to reach 182,000 tons, a 14% increase year-on-year, with export value reaching 9.4 billion Norwegian Krone, a 10% increase [1]. - Norway's Arctic shrimp market share in China has grown from approximately 3% before 2023 to around 5% last year, indicating a significant expansion opportunity [3]. - The total allowable catch of Arctic shrimp in the Barents Sea has increased from 143,000 tons in 2024 to 150,000 tons this year, with current catch levels at only 50%, suggesting substantial growth potential for Arctic shrimp exports [2][3]. Group 2: Strategic Initiatives - The Norwegian Seafood Council is focusing on B2B collaborations, organizing events to connect Norwegian exporters with Chinese importers, and promoting the unique qualities of Arctic shrimp [3][6]. - Upcoming events include participation in major seafood expos in Shanghai and Qingdao, aimed at enhancing visibility and understanding of product specifications among Chinese buyers [6]. - The seafood council emphasizes the importance of food safety, adhering to strict regulations to ensure the quality of seafood products [6]. Group 3: Competitive Landscape - The Arctic shrimp market in China is characterized by a growing demand for cold-water shrimp, with Norway positioning itself as a key supplier alongside Canada and Greenland [4]. - The consumption of cold-water shrimp in China has remained stable, with significant potential for growth in regions beyond the current focus areas of Northeast and Shandong [5]. - The rise of e-commerce and social media platforms is transforming sales channels for seafood, providing new opportunities for market penetration [5]. Group 4: Performance Metrics - From January to April 2025, Norway exported 959 tons of Arctic shrimp to China, with an export value exceeding 50 million Norwegian Krone, representing a dramatic increase of 540% in volume and 320% in value compared to the previous year [7]. - The expectation is that Norway will continue to increase its market share in the Arctic shrimp sector, potentially becoming one of the top three suppliers globally [7].
挪威海产局:挪威北极甜虾输华量增长5倍,中国是重点战略市场
Xin Jing Bao· 2025-05-27 15:17
Core Insights - Norway's seafood industry is focusing on expanding its Arctic shrimp exports to China, with a significant increase in export volume and value observed in early 2023 [1][3] - The Arctic shrimp is gaining popularity in China due to its rich nutritional profile and versatility in various culinary applications [2][3] Group 1: Export Growth - From January to April 2023, Norway exported 959 tons of Arctic shrimp to China, marking a 540% year-on-year increase [1][3] - The export value exceeded 50 million Norwegian Krone (approximately 35.49 million RMB), reflecting a 320% increase compared to the previous year [3] Group 2: Market Dynamics - The Chinese market for Arctic shrimp has seen a substantial rise in supply since 2021, with imports surpassing 65,000 tons in 2024 [2] - Approximately 35% of Arctic shrimp in China is sold through the food service sector, while 65% is distributed through retail channels, including e-commerce, supermarkets, and community group buying [2] Group 3: Industry Collaboration - The Norwegian Seafood Council, in collaboration with the China Aquatic Products Processing and Marketing Alliance, hosted a promotional event during the 2025 Asia-Pacific Seafood Expo to discuss business models, market trends, and development strategies [2] - The event aims to enhance industry exchanges between Norway and China, facilitating the introduction of more reliable shrimp products to the Chinese market [2][3] Group 4: Sustainability and Future Outlook - Norway's fishing organizations are implementing strict management practices for the Arctic shrimp population in the Barents Sea to ensure sustainability, with the total allowable catch (TAC) increasing from 143,000 tons in 2024 to 150,000 tons in 2025 [3] - The Norwegian Seafood Council views China as a strategically important market and aims to deepen understanding of the Arctic shrimp's value chain and its potential in diverse consumer scenarios [3]