一只来自挪威的鲜活面包蟹、一颗"昨天落果今天到馆"的榴莲、一盒跨洋72小时直达的鲜奶、一根 从百余个品种中科学选育的香蕉……在刚刚结束的第八届中国国际进口博览会（以下简称"进博会"） 上，消费者可以在农食产品展区一天"吃遍"全球。作为进博会参展企业最多、来源最广的展区之一，农 食产品展区不仅描绘了一幅健康、丰富的"中国餐桌"新图景，也为中国高水平对外开放注入了强劲的经 贸活力。 从全球农场到中国餐桌 本届进博会，以"从全球农场到中国餐桌"为主题的农食产品展区规模创历届之最，参展企业超过 2000家。 11月7日，在进博会挪威国家馆举行的挪威海产媒体见面会上，挪威国务秘书汉娜-贝里特·布瑞克 宣布，挪威鲜活面包蟹正式获准进入中国市场。这也是继去年活雪蟹之后，又一挪威鲜活虾蟹类海产品 获准入华。 "挪威海产始终将中国视为最具潜力和活力的市场之一。根据2025年前九个月的出口情况，今年挪 威海产对华出口额预计将有望突破125亿挪威克朗。"挪威海产局中国总监毕思明表示，"为进一步抓住 中国市场的增长机遇，明年我们的市场预算预计将提升70%。我们期待通过持续的投入，携手中国合作 伙伴，让更多来自挪威纯净海域的优质海产走 ...

Core Insights - The China International Import Expo (CIIE) continues to serve as a platform for observing trends in consumer upgrades, emphasizing its role as a launchpad for global new products and innovative services [1][4] - Key themes emerging from the expo include "intelligent," "personalized," "green," and "health," reflecting a growing consumer demand for high-quality living [1][2] Group 1: Consumer Trends - The aging population is driving the demand for age-friendly products, as seen in IKEA's dedicated section for senior citizens, which addresses safety and convenience in home environments [2][3] - Health-conscious consumption is on the rise, with various sectors showcasing innovations in dietary management, exercise, and health monitoring, aligning with the "Weight Management Year" initiative [2][3] - The demand for high-quality seafood is increasing, with a notable 40% growth in the import of live bread crabs from 2023 to 2024, highlighting the shift towards premium food products [3] Group 2: Market Development - Companies are leveraging the CIIE to explore and cultivate potential markets, with Tmall International introducing over 100 global brand new products tailored for Chinese consumers [6][9] - The introduction of a pet-themed exhibition area aims to enhance consumer awareness and understanding of pet care, indicating a growing market for pet-related products [6][7] - Cross-border e-commerce platforms are facilitating the entry of overseas brands into China, addressing challenges such as market environment uncertainties and compliance hurdles [8][9] Group 3: Brand Engagement - Tmall International is actively involved in supporting overseas brands throughout their market entry process, providing resources and guidance to ensure their success in China [9][10] - The establishment of a "Cross-Border E-commerce Preferred Platform" at the expo aims to connect global brands with Chinese consumers, enhancing the shopping experience and meeting diverse consumer needs [8][10]

Core Insights - Norway is participating in the China International Import Expo (CIIE) for the second consecutive year, showcasing a variety of products including seafood and cheese, marking the 70th anniversary of diplomatic relations between Norway and China [1] - The approval of Norwegian live crab and brown cheese for export to China signifies a growing demand for high-quality seafood in the Chinese market [2] Seafood Market Dynamics - China imported over 134,000 tons of crab in 2024, with an import value of 22.6 billion Norwegian Krone (approximately 15.8 billion RMB), where over 80% were live or fresh products [2] - The demand for live crab, particularly the Norwegian live bread crab, has surged, with imports increasing by 40% from 2023 to 2024, and live bread crab imports rising by 53% year-on-year [2] - Norway's seafood exports to China reached 9.37 billion Norwegian Krone (approximately 6.57 billion RMB) in the first three quarters of 2025, reflecting a 42% year-on-year growth [3] Future Potential in China - China has become Norway's third-largest seafood export market, with significant growth potential as consumer awareness and demand for high-quality seafood continue to rise [3] - The average annual salmon consumption in mainland China is about 90 grams per person, compared to 5 kilograms per person in Norway, indicating room for growth in salmon consumption in China [3] Broader Economic Cooperation - The bilateral trade between Norway and China reached 10.18 billion USD in 2024, a 31.7% increase year-on-year, with Norwegian exports to China growing by 41.4% [5] - Norway and China signed a memorandum of understanding on green low-carbon development in 2024, highlighting ongoing cooperation beyond the seafood sector [3][4]

Core Insights - Norway has become a significant player in the Chinese seafood market, with exports reaching 9.37 billion Norwegian Krone in the first three quarters of 2025, marking a 42% year-on-year increase [1] - The entry of live king crabs into the Chinese market is seen as a milestone for Norwegian seafood expansion in China, which is a major consumer market for high-quality seafood [2] Export Performance - In the first nine months of 2025, Norway exported 69,376 tons of salmon to China, generating 6.19 billion Norwegian Krone in revenue, reflecting increases of 112.1% in volume and 66.5% in value year-on-year [1] - The market share of whole fresh salmon in China rose from 43% in 2024 to 65% in 2025, indicating strong demand [1] - Norway's exports of Arctic sweet shrimp to China reached 7,482 tons, with an export value nearing 400 million Norwegian Krone, showing year-on-year growth of 484% in volume and 560% in value [1] Market Trends - The demand for high-quality and fresh seafood in China is on the rise, with crab imports exceeding 134,000 tons in 2024, valued at 22.6 billion Norwegian Krone, of which over 80% were live or fresh products [2] - The import volume of live king crabs is expected to drive further growth in Norwegian seafood exports to China [2] Future Projections - The Norwegian Seafood Council's China director anticipates that exports to China could exceed 12.5 billion Norwegian Krone in 2025, supported by a 70% increase in market budget for the following year [2] - The Norwegian ambassador to China highlighted the critical role of the Chinese market in driving the growth of Norwegian seafood exports and its potential for future market expansion [2]

Core Insights - Norway's fresh live bread crab has been officially approved for import into China, marking another addition to the list of Norwegian seafood products allowed in the Chinese market after live snow crab last year [1][2] - The demand for high-quality, fresh seafood among Chinese consumers has been steadily increasing, positioning China as a crucial trading partner for Norway [1] Group 1: Trade Developments - Norway's seafood exports to China reached 9.37 billion Norwegian Krone in the first three quarters of 2025, representing a 42% year-on-year increase [1] - China has become Norway's third-largest global export market for seafood and the market with the highest export growth [1] - The market share of Norwegian whole salmon in China increased from 43% last year to 65% this year [1] Group 2: Future Prospects - The Norwegian Seafood Council views China as one of the most promising and dynamic markets, with plans to increase the market budget by 70% next year [2] - The China International Import Expo (CIIE) is highlighted as a significant platform for enhancing trade relations and providing more cooperation opportunities between Norway and China [2]