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从“十件大事”看一汽-大众2025年高质量发展之路
Zhong Guo Jing Ji Wang· 2025-12-22 02:31
Core Viewpoint - The Chinese automotive industry is experiencing a significant transformation, with a focus on high-quality development and strategic initiatives, as exemplified by FAW-Volkswagen's ambitious goals and achievements in the market [1][23]. Group 1: Industry Overview - In the first eleven months, China's automotive production and sales both exceeded 31 million vehicles, marking a pivotal year for the industry as it transitions towards 2025 [1]. - FAW-Volkswagen has set a sales target of 2 million vehicles over the next five years, celebrating the production of its 30 millionth vehicle [1][10]. Group 2: Strategic Initiatives - FAW-Volkswagen has outlined ten key initiatives for high-quality development by 2025, focusing on aspects such as strategic collaboration, marketing transformation, and talent development [3][20]. - The company emphasizes the integration of party leadership with business operations, which is seen as essential for adhering to national strategies and achieving corporate goals [5][6]. Group 3: Technological Advancements - The company is committed to a "hybrid and electric" strategy, planning to launch 11 new models, including 10 electric vehicles, to meet diverse market demands [8]. - FAW-Volkswagen has restructured its powertrain strategy to enhance market operations and hybrid technology, aiming to boost competitiveness and profitability [16]. Group 4: Localization and Globalization - FAW-Volkswagen is enhancing its localization efforts by establishing a new company for the Jetta brand, allowing for quicker market responses and more autonomous decision-making [12]. - The company has achieved its first vehicle exports to the Middle East, marking a significant step in its global expansion strategy [14]. Group 5: Organizational Development - The company has restructured its marketing framework to improve service systems across its brands, aiming for enhanced customer engagement and value marketing [18]. - FAW-Volkswagen is investing in talent development through initiatives like the "Kunpeng Plan" and "U30 Plan," focusing on building a younger, professional workforce [20].
“十四五”收官 | 一汽-大众高质量发展十件大事作答2025
Core Insights - FAW-Volkswagen has achieved stable operations and high-quality development while adhering to its mission as a central enterprise joint venture, marking a significant milestone at the intersection of the "14th Five-Year Plan" and "15th Five-Year Plan" [5] Group 1: Strategic Development - The fifth party congress has outlined a development blueprint focusing on "two highs and one new" and "five major leading" goals, emphasizing the importance of party leadership in driving high-quality development and international openness [6] - A strategic cooperation agreement was signed between FAW and Volkswagen Group, introducing 11 new models tailored for the Chinese market, with 10 being new energy vehicles, to enhance the product lineup and accelerate the smart electric transition [10] - FAW-Volkswagen has become the first passenger car company in China to surpass 30 million units in production and sales, contributing over 5.5 trillion yuan in revenue and more than 740 billion yuan in taxes over 34 years [12] Group 2: Localized Operations - A cooperation agreement was signed to establish a new company for the Jetta brand, aiming to create a new paradigm for localized operations of joint venture brands, enhancing decision-making autonomy and market responsiveness [14] - The company has achieved a historic breakthrough in vehicle exports, marking its first exports to the Middle East, which aligns with national strategies for high-level openness and supports regional economic development [18] Group 3: Organizational and Cultural Transformation - The company has launched the "Creation and Sharing Path 3.0" corporate culture initiative, focusing on high-quality development and a new mission to create value and promote harmony between people and vehicles [25] - The "Kunpeng Plan" and "U30 Plan" have been initiated to cultivate a young and professional talent pool, enhancing organizational efficiency and fostering a culture of growth and innovation [28] - FAW-Volkswagen has implemented ten initiatives to care for employees, addressing their needs and enhancing their sense of belonging and loyalty to the company [30] Group 4: Future Goals - Moving forward, FAW-Volkswagen aims to implement the spirit of the 20th National Congress of the Communist Party, focusing on the overall goals of "two highs and one new," specific objectives of "five major leading," and ten core tasks to establish itself as a benchmark for high-quality development and international openness in the new era [32]
3000万辆信赖的“创新密码”——一汽-大众技术制胜的跃迁之路
Zhong Guo Jing Ji Wang· 2025-09-25 07:07
Core Viewpoint - FAW-Volkswagen has achieved a significant milestone of 30 million vehicles, attributed to its robust technical development capabilities and rich project experience, which are essential for maintaining competitiveness in the increasingly fierce Chinese automotive market [1][3]. Group 1: Technical Development Evolution - FAW-Volkswagen's technical development has transitioned from being a verifier to a leader, playing a crucial role in the company's innovation journey [5][12]. - Since 1991, the company has integrated German standards into its operations, establishing a rigorous manufacturing and verification system that has contributed to its reputation for quality [6]. - The technical team has developed advanced research and testing facilities, enabling the successful launch of models like the Magotan and Audi A6L, which cater to local market needs while retaining German quality [8]. Group 2: Commitment to Quality and Safety - The company emphasizes that the milestone of 30 million vehicles is not an endpoint but a new starting point for quality assurance and technological breakthroughs [13]. - Each vehicle undergoes extensive testing, including four complete collision tests, utilizing over 30 test vehicles and 56 crash test dummies, with an investment exceeding 91 million yuan [13][15]. - FAW-Volkswagen conducts rigorous durability tests, simulating extreme conditions to ensure reliability, with a cumulative testing distance exceeding 9 million kilometers [15]. Group 3: Advancements in New Energy Vehicles - In the era of electrification, FAW-Volkswagen has set new industry standards with its rigorous development processes, including advanced battery safety technologies that exceed national standards [17]. - The company aims to transition from scale leadership to technology leadership, focusing on overcoming critical technological challenges and contributing to the development of China's automotive industry [17].
独家:大众推这么多车,是不是撞大运?
汽车商业评论· 2025-03-17 15:56
具体到新能源,上汽大众官宣2026年起,基于CMP平台将开发2款紧凑级纯电车型、3款插混、2款 增程车型。 当时很多人一直好奇,一汽-大众将如何布局? 3个多月后,上海车展开幕前夕,一汽-大众如期官宣。 此次官宣最主要的信息是一汽-大众将从2026年起,推出11款为中国市场量身打造的全新车型,包 括6款纯电、2款插混、2款增程以及1款燃油车。到2030年,将共推出20款全新车型。 撰 文 / 张霖郁 设 计 / 赵昊然 大众集团在华的另一盘棋落定。 自2024年11月26日,上汽大众成立40周年之际,大众集团与上汽集团共同宣布了未来产品布局,包 括到 2030 年,将推出18款新车型,其中有15 款将专为中国市场开发。 另一重要的信息是,这11款新车型中,将包括一辆捷达品牌的纯电车型,这是捷达首款纯电车型, 意味着大众集团在华纯电产品将直接下探到10万元以下。 值得注意的是,这款车型将搭载一汽-大众SOA电子电气架构,并非大众集团的CEA架构,逻辑上 推测也不会是CMP平台,这意味着该车型一汽-大众将发挥主导作用。一汽-大众新闻稿中提及 将"为捷达品牌提出智能化解决方案,达到行业领先水平。"这款车的上市时间是 ...