Core Viewpoint - New Guodu, a payment service provider, plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to accelerate overseas business expansion and diversify financing channels amid declining performance and regulatory challenges [1][6]. Group 1: Company Overview - New Guodu was established on July 31, 2001, and listed on the Shenzhen Stock Exchange's Growth Enterprise Market on October 19, 2010. It primarily provides payment services and digital service solutions through its wholly-owned subsidiary, Jialian Payment [4][6]. - The company's main revenue sources include 67.12% from acquiring and value-added services, 29.90% from electronic payment products, and smaller contributions from audit and technical services [6]. Group 2: Financial Performance - New Guodu's revenue for 2024 is projected at 3.148 billion yuan, a year-on-year decrease of 17.20%, with net profit dropping by 68.98% to 234 million yuan [6][7]. - In the first half of 2024, the company reported a revenue of 1.527 billion yuan, down 3.17%, and a net profit of 275 million yuan, down 38.61% [7]. - The decline in profits is attributed to reduced income and gross margins from acquiring and value-added services, influenced by strategies to expand new merchant partnerships [7]. Group 3: Regulatory Challenges - Jialian Payment, New Guodu's subsidiary, has faced multiple penalties for compliance issues, including a recent fine of 2.99 million yuan for violations related to clearing management and merchant management [8][10]. - The company has also disclosed potential tax adjustments amounting to 362 million yuan, which could further impact its net profit for 2024 [10]. Group 4: Market Position and Strategy - Industry experts suggest that New Guodu's move to list in Hong Kong reflects a need for capital support amid declining performance and market challenges, emphasizing the importance of a clear international strategy for sustainable growth [4][10]. - The competitive landscape in the traditional acquiring market is intensifying, with Jialian Payment facing pressure from declining rates and increased competition, while innovation efforts have yet to yield results [7][10].

Core Viewpoint - New Guodu, a payment service provider, plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to accelerate overseas business expansion and diversify financing channels amid declining performance and regulatory challenges [2][6]. Group 1: Company Overview - New Guodu was established on July 31, 2001, and listed on the Shenzhen Stock Exchange's Growth Enterprise Market on October 19, 2010. The company primarily provides payment services and scenario digitalization services through its wholly-owned subsidiary, Jialian Payment [4][6]. - Jialian Payment obtained a third-party payment license in 2012 and has been involved in nationwide card acquiring business since 2017 [6]. Group 2: Financial Performance - New Guodu's revenue for 2024 is reported at 3.148 billion yuan, a year-on-year decrease of 17.20%, while the net profit attributable to shareholders is 234 million yuan, down 68.98% [6]. - The company’s first half of 2024 shows continued decline, with revenue of 1.527 billion yuan, a decrease of 3.17%, and net profit of 275 million yuan, down 38.61% [7]. - The decline in profits is attributed to a drop in revenue and gross margin from acquiring and value-added services, influenced by increased marketing support and competitive market measures [7]. Group 3: Regulatory Challenges - Jialian Payment has faced multiple penalties for compliance issues, including a warning and a fine of 2.99 million yuan for violations related to clearing management and merchant management [9]. - In 2020, Jialian Payment was fined 9.41 million yuan for failing to establish proper risk management measures and for conducting transactions with unidentified clients [12]. Group 4: Market Context and Strategic Considerations - Industry experts suggest that New Guodu's move to list in Hong Kong reflects a need for capital support amid declining performance and increasing compliance requirements [4][13]. - The company’s reliance on capital markets without a solid core technology or localized operational capabilities raises concerns about its long-term viability in the competitive payment sector [13].