Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [25]. Core Insights - In July 2025, the new home prices in 70 major cities decreased by 0.3% month-on-month, while second-hand home prices fell by 0.5%. The decline in new home prices remained consistent with June, while the drop in second-hand home prices showed a slight narrowing [6][9]. - The number of cities experiencing a decline in new home prices increased to 60, with an average drop of 0.38%. For second-hand homes, 68 cities saw a price decrease, with an average decline of 0.57% [6][12]. - First-tier cities experienced a narrowing of new home price declines but faced increased downward pressure on second-hand home prices, which recorded the largest monthly drop since October 2024 [6][16]. - The report emphasizes the need for the real estate market to stabilize and recover, with a focus on "high-quality urban renewal" as a key task for the industry [6][18]. Summary by Sections New Home Prices - In July, new home prices in first-tier cities fell by 0.2%, a slight improvement from June. Shanghai saw a 0.3% increase, while Beijing remained stable [6][9]. - Second-hand home prices in first-tier cities dropped by 1.0%, marking a significant increase in the rate of decline compared to June [6][16]. Second-Hand Home Prices - Second-tier cities saw new home prices decrease by 0.4%, while second-hand home prices fell by 0.5%, showing a slight improvement from June [6][14]. - Third-tier cities maintained a stable decline in new home prices at 0.3%, while second-hand home prices decreased by 0.5%, also showing a slight improvement [6][14]. Investment Recommendations - The report suggests focusing on four main lines of investment: 1. Companies with stable fundamentals and high market share in core cities, such as Binjiang Group and China Resources Land [6]. 2. Smaller companies that have made significant breakthroughs in sales and land acquisition since 2024, like Poly Real Estate Group [6]. 3. Companies with operational or strategic changes, such as New Town Holdings and Longfor Group [6]. 4. Real estate brokerage firms benefiting from the recovery in the second-hand market, including Beike-W and Wo Ai Wo Jia [6].