距离2026年丙午马年春节还有两个月，来自故宫的祝福早早到来。20余款承载着历史温度与新潮创意的故宫年货提前上架。从经典的"福桶"到暖心的"红围 脖"，从"毛茸茸"的可爱挎包到会"发光"的冰箱贴，这是一场传统与现代、文化与生活的双向"奔赴"。 "福桶"经典永流传 内容年年有"新"意 除了经典款，生肖贺岁邮票也是年货里的重头戏，将故宫珍贵馆藏浓缩于方寸之间。 北京故宫文化发展有限公司 杨舒涵：我们选取了故宫馆藏的郎世宁画的《十骏图》，又选取了相关瓷器还有摆件，都是与马相关的。我们想把一马当先、 龙马精神的美好寓意带给大家。 "马上同心"红围巾 传递爱与温暖 如果说经典款年货承载的是历史悠久的年俗，那么今年的爆款新品——"马上同心"红围巾，则是传递爱与温暖的媒介。助残红围巾的部分收益会返补给残障 朋友。 在故宫午门展厅的文创展示空间，20余款故宫年货琳琅满目地铺陈开来。"福桶"和"故宫日历"系列是"经典款"，但内容每年都有惊喜。福桶里的年画，源自 明代的《柳荫双骏轴》，树下的两匹白色骏马，色彩清丽、神情灵动，不由得让人赏心悦目。 马年福盒的设计，更是参考了清宫档案"年年如意单"，对盒内春联、窗花等文化元素详细解读 ...

除了经典款，生肖贺岁邮票也是年货里的重头戏，它将故宫的珍贵馆藏浓缩于方寸之间。 今年的福桶，桶身纹饰源于故宫院藏的三彩海马八吉祥纹罐，寓意趋吉纳祥。而马年福盒的设计，更是 参考了清宫档案"年年如意单"，对盒内春联、窗花等文化元素都做了详细解读，让一份年货变成了一本 可以阅读的"文化手册"。 北京故宫文化发展有限公司员工 杨舒涵：我们这款福桶里有对联、红包、财神、门神、静电贴，还有 这种跟马相关的古画（印刷品），我们截取了片段，大家可以摆放在家里。静电贴不需要胶水，大家把 它拿下来直接贴在玻璃上就可以了。 （央视财经《经济信息联播》）距离2026丙午马年春节还有两个月，来自故宫的祝福却已早早到来。20 余款承载着历史温度与新潮创意的故宫年货提前上架。 在故宫午门展厅的文创展示空间，20余款故宫年货琳琅满目地铺陈开来，"福桶"和"故宫日历"系列无疑 是每年游客心中雷打不动的"经典款"。样式虽然是老搭配，但内容每年都有惊喜！福桶里的年画，源自 明代的《柳荫双骏轴》，树下的两匹白色骏马色彩清丽、神情灵动，让人赏心悦目。 北京故宫文化发展有限公司员工 杨舒涵：我们选取了故宫馆藏的郎世宁画的《十骏图》，又选取了相 关的一 ...

Core Insights - The Palace Museum is celebrating its centenary in 2025, marking a transition from a royal palace to a "people's museum" over the past century [2] - The museum is enhancing its exhibitions and cultural outreach, showcasing its rich history and cultural heritage through various events and displays [3][4][6] Group 1: Exhibitions and Cultural Heritage - The exhibition "Heavenly Craftsmanship" at the Ning Shou Palace Garden highlights the restoration techniques and craftsmanship used in the garden's preservation [3] - The major exhibition "A Century of Guardianship" presents the development of the museum over the past hundred years, focusing on the theme of "guardianship" [3] - The "Palace Museum Artifacts Southward Migration" exhibition commemorates the efforts to protect cultural treasures during wartime, featuring over 100 documents and artifacts [4] Group 2: Expansion and Accessibility - The museum's open area has significantly increased, allowing more visitors to experience the vast collection of over 1.95 million artifacts [6] - The North Courtyard of the museum is under development, which will include 12 modern exhibition halls, improving the conditions for displaying artifacts [6] Group 3: Cultural Exchange and Innovation - The Hong Kong Palace Museum serves as a platform for cultural exchange, attracting over 3.4 million visitors since its opening in June 2022 [7] - The museum is actively engaging with global cultural sectors to enhance mutual understanding and appreciation of civilizations [7] Group 4: Youth Engagement and Digital Innovation - The Palace Museum has developed over 3,000 cultural and creative products, with many items frequently sold out due to high demand [9] - The introduction of AR technology in products like the 2026 Palace Calendar allows for interactive experiences, appealing to younger audiences [9] - Various cultural programs and performances, such as "I Repair Cultural Relics in the Palace Museum," have been successful in attracting younger viewers [9]

Core Insights - Cultural and creative products (文创产品) have become a popular choice for tourists, with items like palace calendars and ceiling tile fridge magnets gaining significant traction among young consumers [1][2] - Recent data shows that the top five categories of cultural products with the highest year-on-year sales growth are calendars, fridge magnets, badges, bookmarks, and ornaments, with both calendars and fridge magnets experiencing over tenfold growth [1] - The cultural product market serves as a bridge between history and modernity, enhancing the connection between consumers and tourist attractions [1] Group 1 - Cultural products are increasingly seen as a means of cultural transmission and innovation, providing unique cultural experiences for consumers [2] - The integration of modern technology, such as AR in fridge magnets, exemplifies the innovative spirit of the cultural product industry [2] - The emergence of new roles, such as cultural product planning and operation specialists, reflects the vitality of the cultural creative industry [2] Group 2 - The sales volume of cultural products from museums in Hebei and Shanxi has also seen over tenfold growth, indicating a broader trend in the industry [1] - The China National Museum's crown fridge magnet has surpassed cumulative sales of 1 million units, showcasing the successful establishment of a comprehensive cultural product industry chain [1] - Future development in the cultural product sector should focus on deepening cultural connotations and accurately grasping market demands to avoid product homogenization [2]