在沈腾、马丽主演的贺岁微电影《我最难忘的今宵》中，来自苏州银河通用有限公司的具身大模型 机器人首次亮相春晚舞台，既表演了小品，又展示了盘核桃的绝活。 同样引人注目的是，来自无锡的魔法原子和苏州的追觅科技携多款人形、四足机器人惊艳亮相。它 们不仅是舞台上的"科技舞者"，更与演员们默契配合，在动感节拍中完成高难度动作。这些江苏机器人 军团的集体亮相，正是江苏制造向"江苏智造"加速跃升的生动注脚，更是被网友戏称为"最强氛围组"。 除了众多"明星"，江苏元素更体现在登上春晚舞台的普通人身上。来自无锡的90后新农人张烨琳， 带着泥土的芬芳走上舞台。作为"三农"代表，她在《来晒秋》和《山海寻梦》中，用质朴的语言向全国 观众讲述了乡村振兴的江苏故事。 辞旧迎新，金马奔腾。在2026年央视春晚上，众多江苏元素闪耀舞台。 首先是众多江苏文艺名角名团亮相，借助春晚舞台生动展现江苏文化魅力。在春晚安徽合肥分会 场，南京市越剧团团长、"梅花奖"得主李晓旭闪亮登场。在节目《合韵满江淮》中，她以诗韵越剧《织 造府》中贾宝玉的经典扮相，携手吴琼、韩再芬等一众戏曲名家同台献艺，生动诠释了"世界文学之 都"南京的深厚文脉。 歌曲《小家年年》中 ...

Core Insights - The company emphasizes the integration of cultural heritage and modern design to revitalize traditional silk products, aiming to create a unique brand identity that resonates with contemporary consumers [1][3] - The brand's strategy focuses on leveraging intellectual property (IP) to expand its market reach, particularly through collaborations with high-profile cultural events like the Spring Festival Gala [2][3] - The company is committed to technological innovation, addressing industry challenges such as low efficiency and quality standardization through a robust patent system and smart manufacturing [4][5] Cultural Foundation - The company highlights its deep-rooted connection to silk production, with a focus on storytelling and craftsmanship to engage consumers [1][3] - The transformation of traditional silk techniques into modern consumer experiences is a key aspect of the brand's strategy, aiming to make silk products accessible and desirable [1][2] Technological Innovation - The company has accumulated nearly 100 patents, creating an innovation loop that enhances production efficiency and product quality [4] - The introduction of AI technology is seen as essential for improving design and marketing processes, allowing for more efficient operations and better customer targeting [5] Market Strategy - The company aims to connect directly with consumers through a multi-channel approach, emphasizing the importance of both online and offline experiences [6][7] - Significant growth in online sales has been noted, particularly through live-streaming platforms, with a reported revenue increase of 117.23% in the first three quarters of 2025 [6][7] Global Expansion - The brand is actively pursuing international markets, positioning itself as a representative of Chinese culture and aesthetics through its overseas brand "THXSILK" [7][8] - Cross-border e-commerce sales have seen a year-on-year growth of 25.20%, indicating a successful strategy in reaching global consumers [7] Community Engagement - The company is dedicated to supporting local farmers and enhancing the silk production ecosystem, contributing to the local economy and community development [8] - The establishment of standardized silkworm breeding bases aims to improve the quality and efficiency of silk production, benefiting local farmers [8] Future Outlook - The company plans to continue its growth trajectory by focusing on digital transformation and global branding, with a clear strategy for the next 3-5 years [8]

晚上7点，江苏苏州姑苏区已经灯火璀璨，位于十全街的大施裁缝铺内，90后"掌柜"施意正精心整理着 新品：玲珑的福桶包、精美的蝴蝶胸针、雅致的新中式旗袍……每一件都透着江南丝韵的灵动。 门外，在苏州工业园区某外企工作的陈女士驻足凝望，她的目光被橱窗里一件泛着珍珠光泽的真丝旗袍 深深吸引，新潮的款式，栩栩如生的梅花纹样，瞬间击中了她的审美。"过去只当丝绸是长辈们的专 属，没想到，它竟这么惊艳，这么'年轻'。" 这一凝望，照见了千年丝绸的悄然蜕变：从礼盒中的珍藏之宝、殿堂之上的华服锦绣，到织入日常生活 的经纬之中。从消费场景到生产织造，再到文化生活，一根蚕丝正编织一场现代潮流的变革。日前，记 者走进太湖之滨，聆听这场"丝绸之变"的故事。 一次偶然的机会，她看到施意设计的一款融合现代元素的新中式丝绸马甲，其独特的设计感瞬间打动了 她。很快，她就成了大施裁缝铺的忠实粉丝，每每有新品推出，她都会第一时间关注，遇到喜欢的就会 买下来。"完全颠覆了过去的想象，既有传统底蕴，也非常时尚。"陈思伊说。 施意的"破壁"远不止于一件冬旗袍。 时尚潮流之变—— 年轻化设计，让千年丝韵"潮"起来 临近过年，施意忙得不可开交，10余款"春节 ...

距离2026年丙午马年春节还有两个月，来自故宫的祝福早早到来。20余款承载着历史温度与新潮创意的故宫年货提前上架。从经典的"福桶"到暖心的"红围 脖"，从"毛茸茸"的可爱挎包到会"发光"的冰箱贴，这是一场传统与现代、文化与生活的双向"奔赴"。 "福桶"经典永流传 内容年年有"新"意 除了经典款，生肖贺岁邮票也是年货里的重头戏，将故宫珍贵馆藏浓缩于方寸之间。 北京故宫文化发展有限公司 杨舒涵：我们选取了故宫馆藏的郎世宁画的《十骏图》，又选取了相关瓷器还有摆件，都是与马相关的。我们想把一马当先、 龙马精神的美好寓意带给大家。 "马上同心"红围巾 传递爱与温暖 如果说经典款年货承载的是历史悠久的年俗，那么今年的爆款新品——"马上同心"红围巾，则是传递爱与温暖的媒介。助残红围巾的部分收益会返补给残障 朋友。 在故宫午门展厅的文创展示空间，20余款故宫年货琳琅满目地铺陈开来。"福桶"和"故宫日历"系列是"经典款"，但内容每年都有惊喜。福桶里的年画，源自 明代的《柳荫双骏轴》，树下的两匹白色骏马，色彩清丽、神情灵动，不由得让人赏心悦目。 马年福盒的设计，更是参考了清宫档案"年年如意单"，对盒内春联、窗花等文化元素详细解读 ...