"北京3天出游，不去天津、不去河北，还推荐去哪里呢？"结束了一天忙碌工作的思思，苦恼于端午假 期旅行目的地的选择，在互联网平台上发出了这样一条博文。 文旅热潮起 去哪儿网2025年端午大数据预测报告显示，今年端午旅游市场将呈现出短途游主导、民俗体验升温、时 令美食驱动等特点，长三角、京津冀、珠三角及川渝等区域的中短途线路成为热门选择。另据携程日前 发布的2025年端午假期出游趋势预测报告，全国周边游预订量同比增长23%，端午民俗体验游的搜索热 度同比增长50%。 数据增长的背后，既凸显了消费者对个性化、多元化、品质化文旅场景的青睐，也生动诠释了文旅产业 价值提升与文化传承创新发展的双向奔赴。 特色文旅活动是吸引游客体验、释放消费潜力的重要引擎。文化和旅游部日前发布的《关于组织开展 2025年全国文化和旅游消费促进活动的通知》提出，各地、各支持单位可结合端午节、中秋节、元旦等 节假日以及地方传统民俗节庆、周末等时间节点，举办特色文化和旅游消费促进活动，推出更多惠民乐 民措施。 从中央到地方，政策举措精准发力、消费场景多元升级、文旅融合深度拓展，共同勾勒出端午消费市场 的活力图景。 近期，成都、洛阳、乌镇等传统文 ...

Core Insights - Latin America is undergoing a significant transformation in online retail, becoming an emerging battleground for cross-border sellers due to changing consumer behaviors and a rapidly maturing platform ecosystem [1][2] Market Growth - The overall retail market in Latin America is projected to have a compound annual growth rate (CAGR) of 6% from 2024 to 2028, with online retail expected to grow at an annual rate of 11%, significantly outpacing offline retail growth of 5% [1] - Online retail's share of total retail sales is currently low at 12.3% in 2023 but is expected to rise to 15.9% by 2028, indicating a high-growth, low-penetration market for early entrants [1] Market Concentration - Brazil and Mexico together account for approximately two-thirds of the e-commerce market share in Latin America, with Brazil being the largest economy in the region, representing 33% of the total GDP [1] - Other countries like Argentina, Chile, Colombia, and Peru also show significant growth potential, particularly Chile and Peru, which are emerging as new engines for e-commerce expansion [1] E-commerce Ecosystem - The e-commerce ecosystem in Latin America is becoming well-established, with local giant Mercado Libre holding a 26% market share and creating a comprehensive "e-commerce + finance" ecosystem [2] - Other platforms like Amazon and Magazine Luiza are rapidly expanding, while Asian platforms such as AliExpress, Shopee, and SHEIN are gaining traction due to their mature supply chains and price advantages [2] Consumer Behavior - Post-pandemic, online shopping habits have been firmly established among Latin American consumers, with digital appliances being the top-selling category at 22%, followed by fashion items at 14% and food at 8% in 2023 [2] - From 2024 to 2028, health and beauty products are expected to be the fastest-growing segment, with a projected growth rate of 12%, making them a "golden category" for cross-border sellers [2] Marketing Strategies - Sellers entering the Latin American market should focus on content marketing through platforms like TikTok, Instagram, and Facebook, leveraging local KOCs and influencers to enhance brand recognition and drive traffic [3] - Understanding local compliance requirements, such as de minimis value policies and product labeling standards, is crucial for reducing operational costs and clearing customs effectively [3] Conclusion - The rapid growth and diverse demand in the Latin American market present an excellent opportunity for Chinese sellers, emphasizing the need for a deep understanding of local market dynamics to succeed in cross-border e-commerce [3]