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春节假期超290万人次打卡观前街—平江路商圈
Su Zhou Ri Bao· 2026-02-24 02:16
平江街道整合辖区资源,携手优质商户推出多重惠民举措。当地特别推出"马上有福"大红包消费 券,联动仁恒仓街、无界美罗小奢中心等商户,为消费者提供实实在在的购物优惠,消费券还直接投放 至商圈酒店客房,游客入住即可领取专属福利。 昨天(2月23日),来自姑苏区平江街道消息,今年春节假期,姑苏古城文旅市场供需两旺、消费 潜力持续释放,观前街—平江路商圈累计客流量突破290万人次。 春节假期,古城内多场融合传统民俗与现代美学的主题活动接连启幕,为市民游客打造了可观、可 游、可品的新春体验。仁恒仓街以"策马寻春·花漫仓街"为主题,在相门城墙下打造江南雅集,以花艺 美学为脉络,串联潮流花舍、年货臻选、民俗非遗等主题摊位,成为年轻游客沉浸式打卡的热门点位; 东园推出"花漾苏州·遇见梅好"梅花市集,以梅花为核心,联动商圈串联园林美学、非遗技艺、美食文 创、惠农助农等多元内容,还原江南年节场景。 观前街举办"观前有趣处·民俗贺新岁"2026新年市集,汇聚多家商户,涵盖非遗文创、苏式美食、 各地小吃、民俗体验等业态,让市民游客在逛吃玩赏中感受姑苏烟火气;观前街—平江路商圈内,多款 紧扣马年生肖、融合苏式元素的新春美陈,成为市民游客 ...
人文经济激活消费新动能丨天津老街区何以“破圈”成为消费热土?
Xin Hua Wang· 2026-02-22 11:48
2月19日,市民在天津棉3创意街区参加新春市集活动。受访者供图 棉3创意街区坐落于天津市海河东岸,由百余年历史老厂房与临河新建商业综合体融合而成。 "2013年,街区启动保护性提升改造,对老厂房进行系统修复。"天津新岸创意产业投资有限公司党支部副书记王茹说,"棉3街区是天津市保 留最完整的民国工业遗址建筑群,修复改造最大限度保留了老工业厂房,使整个空间充满了历史韵味。" 春日午后,阳光洒在海河东岸的红砖墙上。走进位于天津市河东区的棉3创意街区,历史的厚重感扑面而来。高耸的旧棉仓静静矗立,老纺织 厂特有的"锯齿楼"在天际线下勾勒出起伏的轮廓。尘封的工业记忆与当下的城市节奏在这里交织。 春节期间,棉3创意街区张灯结彩,新春花灯点亮红砖墙面,玩具市集、旧书市集错落排开。文创潮玩、咖啡饮品、特色好物琳琅满目,工业 风格街区里弥漫着浓浓烟火气。 "今年春节,我们围绕'乐购新春·津彩消费'主题,统筹商旅文体健多元资源,精心策划500余场特色活动,让市民游客在浓浓年味中畅享消费 新体验。"天津市商务局消费促进处处长贺晓阳说。 在天津意式风情区,百年洋楼静立街巷。夜幕降临,柔和灯光勾勒出欧式建筑的清晰轮廓。红灯笼、中国结点缀 ...
培育特色会展IP 推动产业融合发展
Xin Lang Cai Jing· 2026-02-11 22:53
Core Insights - The "Hulu Tide New Year Festival" in Guiyang successfully integrated food, cultural creativity, and technology, attracting a younger audience with diverse offerings [1][2] - The event aimed to address the homogenization of traditional New Year festivals by providing differentiated experiences that cater to the leisure shopping needs of young consumers [1][2] Group 1: Event Overview - The festival lasted for 10 days and was held at the Guiyang International Convention and Exhibition Center, featuring over 200 brands showcasing products such as specialty coffee, craft beer, cultural creations, and agricultural products [2] - The event included a non-heritage cultural exhibition area, highlighting traditional crafts like Miao embroidery and wax dyeing, which were innovatively designed to appeal to younger audiences [2] Group 2: Market Trends and Consumer Insights - Research conducted prior to the festival indicated that young consumers are interested not only in traditional agricultural products but also in digital products and cultural items [2] - The introduction of brands like DJI and Sony was aimed at meeting the consumption preferences of the younger demographic [2] Group 3: Future Initiatives - The "Hulu" IP is set to expand with a series of events such as the "Hulu Beer Festival," "Hulu Music Festival," and "Hulu Coffee Festival," focusing on the "Five Exquisite" sectors of Guiyang [3] - The government and market collaboration is emphasized to promote industry synergy and support the development of quality brands through resource integration [3][4] Group 4: Strategic Goals - The trial area plans to continue nurturing quality exhibition enterprises and events, encouraging the creation of more youthful and distinctive exhibition IPs to drive consumption upgrades [4] - The aim is to build an industrial ecosystem that supports complementary operations and resource sharing, facilitating high-quality development in sectors like the "Five Exquisite" [4]
i茅台,让生活更简单
Zheng Quan Ri Bao Wang· 2025-12-02 09:50
Group 1 - The core message emphasizes the simplicity and sincerity of the iMoutai brand, highlighting its commitment to delivering quality products and services [1] - The iMoutai 11.29 annual brand day event has been launched, featuring a variety of Moutai liquors and cultural products, inviting participation from consumers [1] - The company aims to continuously provide high-quality products, attentive services, and a unique Moutai culture to enhance customer experiences [1]