Core Viewpoint - The article discusses the decline of Century Baijie, a major internet marketing company in Hubei, due to changes in Baidu's channel model, leading to the loss of its core revenue source and eventual bankruptcy [8][10][24]. Group 1: Century Baijie's Rise and Fall - Century Baijie, established as Baidu's provincial agent in 2003, thrived during the internet boom, achieving annual sales of 2 billion and net profits of 300 million at its peak [9][10]. - The company was recognized with multiple awards from Baidu, including the "Special Contribution Award" and "Annual Star of Baidu Bidding Ranking" during its prime [9][10]. - The shift in Baidu's channel model, which eliminated exclusive agency rights, marked the end of Century Baijie's profitable era, leading to its liquidation [13][24]. Group 2: Baidu's Strategic Shift - Baidu's decision to abolish the exclusive agency model across several cities indicates a significant transformation in its advertising strategy, moving towards a service provider model [13][24]. - The company's core online marketing revenue fell to 16 billion in Q1 2025, a 6% year-on-year decline, reflecting a broader trend of decreasing market share in the advertising sector [15][16]. - Baidu's advertising budget allocation has shifted dramatically, with only 5% directed towards Baidu, while 70% is now spent on competitors like Douyin and Taobao [16]. Group 3: Challenges in AI and Search Business - Despite investing over 180 billion in AI, Baidu has not established a clear competitive advantage, as evidenced by the decline of its AI product, Wenxin Yiyan, in user engagement [17][18]. - The company's search advertising business faces challenges from AI-generated content, which has reduced user engagement with traditional ads [20]. - Baidu's attempts to pivot into various sectors, including automotive and e-commerce, have not yielded significant breakthroughs, highlighting the urgency for innovation in its core search business [21][24].

作者刘宝丹 编辑黄昱 一场官司，将百度和字节两大巨头的竞争，重新拉回人们的视线。 全天候科技 . 为优质内容而生，帮助投资者理解科技。 近日，北京海淀法院公布了一场判决。 因认为某网络技术公司大量抓取其平台的60余万条百科词条数据的行为构成不正当竞争 ，某网讯公司、某在线公司将 上述公司诉至法院。海淀法院经审理，认定该公司构成不正当竞争， 判决其停止涉案行为、消除影响并赔偿经济损失500万元及合理开支300万元。 以下文章来源于全天候科技 ，作者全天候科技 虽然在这场诉讼中，字节的角色有些"间接"，只是作为收购方为互动百科几年前的行为买单。但在诉讼领域，这已不是百度和字节第一次交锋。天眼查数据显 示，2016年以来，百度与北京抖音科技有限公司之间案件41起，百度与北京抖音信息服务有限公司之间案件187起，百度与浙江今日头条科技有限公司之间案 件6起。保守估计，百度和字节之间的司法案件至少234起。 华尔街见闻从多方获悉， 上述网络技术公司是互动百科，该公司于2019年被字节全资收购，原告则是百度。 据知情人士透露， 上述违法抓取行为发生在互动 百科被字节收购之前。 这是全国首例涉百科词条数据竞争案，也是百度和 ...

作者 | 刘宝丹 编辑 | 黄昱 一场官司，将百度和字节两大巨头的竞争，重新拉回人们的视线。 近日，北京海淀法院公布了一场判决。某网络技术公司因大量抓取百度百科平台的60余万条百科词条数 据，被百度以不正当竞争为由诉至法院，海淀法院经审理，认定该公司构成不正当竞争，判决其停止涉 案行为、消除影响并赔偿经济损失500万元及合理开支300万元。 华尔街见闻从多方获悉，上述网络技术公司就是互动百科，该公司于2019年被字节全资收购。据知情人 士介绍，从时间来看，上述违法抓取行为主要发生在互动百科被字节收购之前。 这是全国首例涉百科词条数据竞争案，也是百度和字节以往众多官司中涉案金额最高的一笔。 百科是一种内容生态，也是过去企业布局搜索引擎市场的重要抓手，字节昔日收购百科意在搜索市场。 不过，随着字节将战略重点从搜索转移到内容平台，加之AI带来的技术革命正在酝酿新的变局，相对 于单一搜索功能，科技巨头们押注的是AI时代的超级入口。 百度和字节的竞争不会结束，反而随着AI技术迭代愈演愈烈。 交锋 百科是一个相对小众的领域，然而它作为一种内容生态，曾是搜索市场的重要构成。 结合北京海淀法院公开的信息来看，互动百科采用技术 ...