安踏体育用品在北京市开设的门店 安踏将以15亿欧元收购彪马29%的股份。安踏2009年收购了"斐乐（FILA）"的中国业务， 还投资了经营"始祖鸟"和"维尔胜"品牌的芬兰亚玛芬体育。彪马与阿迪达斯的创始人是亲兄 弟…… 中国安踏体育用品公司1月27日发布消息称，已就收购德国彪马（PUMA）29%的股份达成 协议。将以15亿欧元的价格，从彪马第一大股东法国富豪的资产管理公司手中收购这些股 份。安踏一直通过出资等方式，利用知名品牌来扩大业务规模。此次计划通过获得彪马的技 术经验加快海外布局。 安踏创始人兼董事长丁世忠27日就收购股价低迷的彪马的股份发表声明称，"我们相信彪马过 去几个月的股价并未充分反映其品牌所蕴含的长期价值"，彰显出推动彪马重振的决心。 安踏成立于1991年，起家业务与彪马一样都是鞋类生产。安踏2024财年（截至2024年12 月）销售额同比增长14%，达到708亿元人民币，净利润同比增长52%，达到155亿元。 安踏持续实现增收增益的背后原因在于多品牌战略，通过并购和出资扩充了旗下品牌阵容。 该公司2009年收购了意大利品牌"斐乐（FILA）"的中国业务，还投资了经营户外品牌"始祖 鸟"和网球 ...

1月27日，安踏集团宣布，与Pinault家族的投资公司Groupe Artémis 达成购股协议，收购全球标志性运 动品牌彪马（PUMA）所属公司PUMA SE 29.06%的股权。现金对价为15亿欧元。 记者丨贺泓源 编辑丨陶力 该次交易预计有望于2026年底前完成，但仍需要得到相关监管部门批准及满足惯例交割条件。此次股权 收购资金全部来源于安踏集团的内部自有现金储备。 受上述消息影响，27日上午，安踏港股开盘一度大涨超3%。 | | | | 分时 | 王日 | 日K 間K | 目K | 童名 (0) | | --- | --- | --- | --- | --- | | 暨加 | | | | 均价:78.226 盘口 成交 | | 78.950 | | | | 3.41% 卖10 78.950 2.40万(37) | | | | | | 卖9 78.900 4.00万(30) | | | | | | 卖8 78.850 2.20万(18) | | | | | | 卖7 78.800 5.80万(48) | | | | | | 卖6 78.750 3.30万(22) | | 76.350 | | | 0. ...

Core Viewpoint - The recent fireworks event involving the brand "始祖鸟" (Bird) and artist Cai Guoqiang has led to a public relations crisis, significantly impacting Anta Sports, which holds a 39.5% stake in the parent company of 始祖鸟, Amer Sports [4][7][8]. Group 1: Incident Overview - The fireworks show on September 19 sparked controversy, resulting in public backlash and apologies from both 始祖鸟 and Cai Guoqiang [4][6]. - The differing tones in the English and Chinese versions of the apology raised suspicions of insincerity, leading to further criticism [4][5]. Group 2: Impact on Anta Sports - Following the incident, Anta Sports' stock price fell sharply, opening down 4.6% and reaching a low of 7.28% during trading before closing down 2.22% [7]. - Despite a year-to-date increase of nearly 25%, Anta's stock remains significantly lower than its 2021 peak, indicating underlying performance issues [8]. Group 3: M&A Strategy and Challenges - Anta's aggressive M&A strategy has driven revenue growth from 13.35 billion yuan in 2016 to an expected 70.83 billion yuan in 2024, more than a fivefold increase [9][13]. - However, the company faces challenges in managing acquired brands, as many have not performed as expected, leading to concerns about the sustainability of growth through acquisitions [9][15]. Group 4: Future Outlook - Anta's recent financial results show a slowdown, with a 14.26% revenue increase to 38.54 billion yuan in the first half of the year, but a net profit decline of 8.94% to 7.03 billion yuan [17]. - The company is shifting its strategy towards international expansion, aiming to diversify its revenue sources beyond the domestic market, but results from these efforts have yet to materialize [19].