Workflow
娱乐+AI
icon
Search documents
阿里影业拟更名大麦娱乐:打造优质原创IP,构建多元增长引擎
Ge Long Hui· 2025-05-21 07:13
Core Viewpoint - Alibaba's entertainment division has rebranded as Whale Entertainment Group, with its subsidiary Alibaba Pictures Group set to become Damai Entertainment Holdings Limited, aiming to lead in the "real entertainment" sector in Asia through a focus on high-quality experiences and AI technology [1][4]. Group 1: Company Strategy and Vision - The new Damai Entertainment will focus on creating unparalleled live, interactive, and immersive experiences, distinguishing itself from digital and virtual entertainment [4]. - The company has integrated the entire entertainment industry chain since its establishment in 2014, covering content production, ticketing, marketing, cinema services, IP commercialization, and artist management, positioning itself as a leading offline entertainment service provider in China [6]. - Damai Entertainment aims to strengthen its IP commercialization capabilities and create more impactful entertainment IPs by collaborating with top content creators and industry partners [8]. Group 2: Performance Metrics and Achievements - Over the past 11 years, Alibaba Pictures has produced over 300 films, hosted 2.4 million performances, and delivered more than 400 hours of series content, reaching billions of viewers [6]. - The upgraded Damai client will provide a comprehensive ticketing platform covering over 40 categories, including movies, concerts, and sports events, with access to more than 12,000 cinemas and 20,000 venues [10]. Group 3: Technology Integration - The new Damai client will leverage AI technology for faster response times, comprehensive product offerings, precise content recommendations, and convenient venue coverage, enhancing the user experience [10]. - The AI-driven platform will support multi-intent recognition and personalized content recommendations based on user preferences, aiming to meet diverse consumer needs [10].