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Core Insights - The 2025 Chengdu Auto Show reflects a significant shift in the automotive landscape, with a notable absence of luxury brands and a strong presence of domestic brands focused on sales [1][4][10] - Chengdu has emerged as the city with the highest car ownership in China, surpassing Beijing, and has achieved record new car sales [1][2] Industry Trends - The absence of over 25 brands, particularly luxury ones, indicates a cooling market for high-end vehicles, with luxury car retail down 20% year-on-year as of July [4][5] - Domestic brands like BYD and Chery showcased their products prominently, adopting a "pavilion" strategy to highlight their technological advancements and product lines [6][7] Market Dynamics - Chengdu's consumers exhibit a high tolerance for various automotive brands, favoring both luxury and new energy vehicles, with BYD leading sales in the first seven months of 2025 [2][4] - The shift towards a more pragmatic approach in marketing and sales at the auto show reflects a broader trend in the industry, focusing on direct sales rather than extravagant marketing [10][12] Sales Strategies - The auto show has transitioned to a more sales-oriented format, eliminating dedicated media days and allowing immediate consumer engagement [10][11] - Various automotive brands, including domestic and some joint ventures, have adopted strategies similar to those of domestic brands, launching new products to compete effectively [8][9]

Core Insights - The 2025 Chengdu Auto Show reflects a significant shift in the automotive landscape, with a notable absence of luxury brands and a strong presence of domestic brands focusing on practical sales goals [1][3][16] - Chengdu has become the city with the highest number of vehicles in China, surpassing Beijing, and has achieved the highest new car sales in 2024 with 665,000 units [1][2] Domestic Brands' Dominance - Domestic brands like BYD and Chery showcased their products prominently, with BYD occupying the 9th hall and presenting a full range of models, including the new titanium 7 SUV [5][6] - Chery displayed its various brands, including the strategic model ET5, which features advanced driving assistance technology [6] - The sales strategy of domestic brands has shifted towards direct consumer engagement, with many brands employing sales personnel and influencers to drive sales during the event [11][12] Luxury and Joint Venture Brands' Retreat - Over 25 brands, including nearly half of the luxury brands, were absent from the show, indicating a cooling market for high-end vehicles [3][4] - The luxury car market has seen a significant decline, with retail sales dropping by 20% year-on-year in July, and brands like Porsche and Maserati reporting substantial sales decreases [3][4] - Joint venture brands are also retreating, with some like Honda and Kia experiencing significant sales declines, leading to a reduction in their presence at the show [4][10] Changes in Marketing and Sales Approach - The Chengdu Auto Show has eliminated a dedicated media day, focusing instead on direct sales to consumers, which aligns with the current market demands [11][16] - The event has transformed into a more pragmatic platform for selling cars, with various promotional strategies being employed to attract buyers [12][16] - The local government has introduced incentives for car purchases, further supporting the sales-focused approach of the auto show [16]

Core Viewpoint - The article highlights the recent launches of various electric vehicles (EVs) and their specifications, emphasizing the competitive pricing and features that cater to consumer demands in the growing EV market. Group 1: Smart 1 BRABUS Performance Edition - The new smart 1 BRABUS Performance Edition has been officially launched with a price of 249,900 yuan [1][4] - The vehicle features a new matte black color, 19-inch BRABUS MONOBLOCK Z wheels, and a total power of 365 kW, achieving 0-100 km/h in 3.6 seconds [3][8] - The sales figures for July indicate that smart 1 sold 2,071 units, positioning it as a preferred choice in the 200,000 yuan compact car segment [9] Group 2: BYD Qin L EV - The BYD Qin L EV has been launched at a promotional price of 129,800 yuan, with a maximum power of 160 kW and a range of 545 km [10][11][18] - The vehicle includes advanced features such as a 12.8-inch central control screen and a comprehensive driver assistance system [16] Group 3: MG4 - The MG4 has been launched with a price range of 68,800 to 102,800 yuan, featuring a new design and improved dimensions [3][20] - The vehicle offers a maximum power of 120 kW and a range of up to 530 km, making it competitive in the compact EV market [24][25] Group 4: BMW XM Label - The BMW XM Label has been launched with a price of 2.45 million yuan, featuring a hybrid system with a total power of 550 kW [26][31] - The vehicle's design includes a distinctive "double kidney" grille and a luxurious interior with advanced technology [28][30] Group 5: Changan E07 - The new Changan E07 has been launched with a price range of 219,900 to 279,900 yuan, offering both electric and range-extended versions [35][39] - The vehicle features a unique design that allows it to transform between SUV and pickup styles, with a maximum power of 440 kW for the four-wheel-drive version [39] Group 6: Modern Paris - The Modern Paris has opened for pre-sale with a price range of 293,800 to 363,800 yuan, featuring a new hybrid system and advanced interior technology [6][42][44] - The vehicle is positioned as a mid-to-large SUV with enhanced comfort and safety features [42] Group 7: Roewe M7 DMH - The Roewe M7 DMH has opened for pre-sale with a price range of 97,800 to 114,800 yuan, featuring a new design and a hybrid powertrain [47][52] - The vehicle aims to compete in the hybrid market with a focus on affordability and product strength [54] Group 8: Extreme Fox T1 - The Extreme Fox T1 has opened for pre-sale with a price range of 68,800 to 93,800 yuan, featuring a modern design and competitive specifications [56][60] - The vehicle offers a range of 320 to 425 km, with fast charging capabilities [60] Group 9: Lantu Dreamer - The new Lantu Dreamer has opened for pre-sale with a price range of 389,900 to 459,900 yuan, featuring a luxurious design and advanced battery technology [9][67] - The vehicle supports ultra-fast charging and aims to attract consumers looking for high-end electric vehicles [69] Group 10: Zeekr 9X - The Zeekr 9X has opened for pre-sale with a price range of 479,900 to 569,900 yuan, featuring advanced technology and a powerful hybrid system [10][72] - The vehicle has received over 40,000 orders within an hour of pre-sale, indicating strong market interest [82] Group 11: Haval Big Dog Plus - The Haval Big Dog Plus has opened for pre-sale with a price range of 173,800 to 183,800 yuan, featuring a new design and hybrid technology [83][86] - The vehicle aims to maintain its market presence with updated features while keeping the price stable [90] Group 12: Chery Wind Cloud X3L - The Chery Wind Cloud X3L has opened for pre-sale with a price range of 129,900 to 169,900 yuan, featuring a unique design and advanced driving capabilities [12][92] - The vehicle is designed to meet the growing demand for versatile and capable SUVs in the market [95]