数据来源：财政部、商务部等 培育新优势 激发新动能 韩春瑶 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平 稳、稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎 实推进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经 济、银发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注 目。一年来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入 驻，成为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模 2025年预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增 长。平台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费 提质升级。 新领域释放发展新活力，塑造区域竞争优势。 县域经济蹄疾步稳，县 ...

培育新优势 激发新动能 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平稳、 稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎实推 进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经济、银 发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注目。一年 来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入驻，成 为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模2025年 预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增长。平 台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费提质升 级。 新领域释放发展新活力，塑造区域竞争优势。 赶首发，成为生活新风尚 冬日暖阳下，四川成都太古里商圈行 ...

培育新优势激发新动能 韩春瑶 2025年，"十四五"收官之年，中国式现代化进程中具有重要意义的一年。这一年，经济运行总体平稳、 稳中有进，经济社会发展主要目标将顺利实现。"稳"的格局、"进"的势头，离不开高质量发展的扎实推 进。 去年底，中央经济工作会议对2025年经济工作作出系统部署，其中"积极发展首发经济、冰雪经济、银 发经济""促进平台经济健康发展""大力发展县域经济""大力发展海洋经济和湾区经济"引人注目。一年 来，这些"经济"持续成长壮大，它们是中国经济的鲜活实践，也是高质量发展的生动注脚。 新业态激活消费新动能，释放市场巨大潜力。 首发经济不断上新，北京、上海、四川成都等地加强政策支持力度，吸引众多首店、首发品牌入驻，成 为挖掘内需潜力的重要抓手。冰雪经济持续升温，逐渐从"一季热"变为"四季火"，冰雪产业规模2025年 预计突破万亿元。银发经济空间广阔，养老新业态、新模式不断涌现，银发消费市场规模稳步增长。平 台经济规范有序，在以旧换新政策的支持下，平台企业强化技术创新、优化服务体验，助推消费提质升 级。 新领域释放发展新活力，塑造区域竞争优势。 县域经济蹄疾步稳，县域消费市场扩容提质，城乡融合深 ...

Group 1: Economic Development Trends - The year 2025 is significant for China's modernization process, with a focus on high-quality development and achieving major economic and social goals [10] - Key economic sectors highlighted include the "first launch economy," "ice and snow economy," "silver economy," platform economy, county economy, marine economy, and bay area economy, all of which are experiencing growth [11][12] Group 2: First Launch Economy - The first launch economy is gaining traction, with cities like Beijing, Shanghai, and Chengdu enhancing policy support to attract flagship stores and brands, becoming a vital driver for domestic demand [11] - Chengdu's first flagship store of the Swiss sports brand On opened in April, attracting significant customer traffic and showcasing a unique shopping experience [15][16] Group 3: Ice and Snow Economy - The construction of the Harbin Ice and Snow World is underway, with nearly 10,000 workers involved, and the park is set to cover 1.2 million square meters [17] - The ice and snow economy is evolving from a seasonal to a year-round industry, with projections indicating the industry scale will exceed 1 trillion yuan by 2025 [11][18] Group 4: Silver Economy - The silver economy is expanding, with tailored services for the elderly, such as the "Starry·Lanmei" themed tourist train, which caters to the needs of senior travelers [19] - The elderly demographic is becoming a significant force in the tourism market, with over 80% of travelers on certain routes being aged 60 and above [19][20] Group 5: Platform Economy - The platform economy is shifting from a "what to produce" model to a "what is needed" approach, enhancing consumer experience through direct subsidies and one-stop services [21][22] - E-commerce platforms are driving domestic demand growth and facilitating foreign trade transformation, with significant sales increases during promotional events [23] Group 6: County Economy - The county economy is thriving, with initiatives like "Hundred Villages, Thousand Lodgings" promoting rural tourism and local industries, leading to increased income for residents [24][25] - The county's tourism revenue reached 11.265 billion yuan, with over 15.45 million visitors recorded in the first ten months of the year [25] Group 7: Marine Economy - The marine economy is advancing with the delivery of the "Guoxin 1号2—2," a large smart fishing vessel, which will conduct year-round farming trials [26][27] - The focus on green and low-carbon initiatives is reshaping the shipping industry, with a significant portion of new vessels being designed for zero-carbon emissions [27] Group 8: Bay Area Economy - The Guangdong-Hong Kong-Macao Greater Bay Area is fostering innovation and collaboration, with companies leveraging regional strengths for technological advancements [29][30] - The integration of research and industry within the bay area is enhancing the commercialization of scientific achievements, creating a robust ecosystem for startups [30]

Core Insights - The article emphasizes the shift from traditional broad advertising strategies to precise targeting in media promotion, driven by advancements in data technology and user behavior analysis [1][10]. Group 1: User Profiling - The core of precise targeting lies in understanding the audience deeply, moving beyond basic demographics to include interests, consumption habits, and social behaviors [3]. - Companies can create dynamic user profiles by integrating multi-channel data, allowing them to identify their core audience and their specific needs [3]. Group 2: Channel Selection - Effective promotion requires matching the chosen channels with user habits and contexts, as different platforms attract distinct user demographics [4]. - Social media platforms like Douyin and Xiaohongshu are ideal for reaching younger audiences through engaging formats like short videos and live streams [4]. - Search engine marketing (SEM) and search engine optimization (SEO) are effective for industries where users actively seek information, such as education and healthcare [4]. Group 3: Content Customization - Content must be tailored to resonate with the identified audience, avoiding generic messaging [5]. - Personalized recommendations and scenario-based marketing can significantly enhance user engagement and conversion rates [5]. Group 4: Data-Driven Optimization - Continuous monitoring of key performance indicators (KPIs) is essential for optimizing promotional strategies [6]. - Techniques such as A/B testing and attribution analysis help identify the most effective advertising approaches and allocate resources efficiently [7]. Group 5: Case Study Insights - A case study of a new beauty brand illustrates the successful implementation of precise targeting strategies, resulting in a 200% increase in sales and a 35% rise in customer repurchase rates within three months [8][9]. Conclusion - The future of media promotion lies in precision, focusing on user-centric strategies that leverage deep understanding of user needs, appropriate channel selection, customized content, and ongoing data optimization [10].