今年广州车展上，福特中国带来了首发亮相的新福特蒙迪欧，渠道升级之后首款进入福特纵横体验空间 的全新新能源产品福特智趣烈马也一并展出。福特汽车销售服务(上海)有限公司总裁陈晓波接受新京报 贝壳财经记者专访时表示，把福特品牌旗下所有的产品全部聚集在一个展厅里，更好地体现了福特的品 牌形象和产品阵容，把福特的新产品带到消费者身边。现在最大的挑战就是展厅的产品阵容扩容后，需 要尽快补齐经销商销售人员。 ...

Core Insights - Ford China has launched a new global brand proposition "Ready Set Ford—放天性，去野行" at the Guangzhou Auto Show, marking the official introduction of the new Ford Mondeo and the Ford Intelligent Mustang, the first new energy product showcased after the sales channel integration announced in September [1] Group 1: Product Launch and Market Strategy - The Ford Intelligent Mustang has started pre-sales and has received positive market feedback, with expectations for strong sales based on consumer usage scenarios [2] - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in areas such as appearance, interior, and smart cockpit systems, with availability for consumers next month [4] Group 2: Competitive Advantages - The Ford Intelligent Mustang boasts rich configurations and strong product capabilities, providing a competitive edge in the market [3] - As a mid-to-large size new energy SUV, the vehicle features front and rear mechanical differentials, enhancing its capability to meet daily driving needs compared to competitors [3] Group 3: Sales Channel and Challenges - The integration of all Ford products into a single showroom enhances brand image and product lineup visibility, but the company faces challenges in quickly replenishing sales personnel to match the expanded product range [5] - Ford aims to improve market penetration and boost sales by rapidly delivering new products to consumers and creating experiential spaces within existing product lines [6] Group 4: Future Plans - Ford has long-term plans for the new energy vehicle market and will share more information about future products at an appropriate time [7]

在今年广州车展上，福特中国推出全新全球品牌主张"Ready Set Ford—放天性，去野行"。这是福特中国在9月宣布整合中国市场销售渠道后正式亮相，带来 了首发亮相的新福特蒙迪欧，福特渠道升级之后首款进入福特纵横体验空间的全新新能源产品福特智趣烈马也一并展出。 "根据福特现在整个品牌和营销策略，会把全国东南西北中各个市场设定特有计划。"福特汽车销售服务（上海）有限公司总裁陈晓波接受新京报贝壳财经记 者专访时表示，现在最重要的是以最快速度把网络渠道做好，把福特的新产品带到消费者身边。 新京报贝壳财经：新蒙迪欧针对中国市场进行了哪些调整? 陈晓波：对这款新车，福特做了大量的客户市场调研，根据中国市场消费者对现款蒙迪欧的使用状况、对配置的喜好和需求做了很大幅度的调整和升级，例 如在外观、内饰、车机系统、智能座舱等方面，这款产品下个月就可以提供给消费者。 渠道升级后最大挑战是补齐销售人员 新京报贝壳财经：渠道整合后，面临哪些挑战？ 陈晓波：目前把福特品牌旗下所有的产品全部聚集在一个展厅里，更好地体现了福特的品牌形象和产品阵容。消费者到任何一个福特展厅就可以买到福特旗 下所有的产品和车型，也包括F150等进口车型。 ...

新福特蒙迪欧。企业供图 此外，吴胜波表示，福特智趣烈马是福特渠道升级之后首款进入福特纵横体验空间的全新新能源产品，这款车型也让福特"探索野行"的产品矩阵进一步覆盖 燃油、增程/强混/插混，以及纯电等动力形式。 福特智趣烈马基于福特"福域"原生智能新能源架构打造，纯电版CLTC续航里程为650公里，增程版综合续航里程为1220公里。首发亮相的新蒙迪欧在多方面 进行升级，覆盖1.5T、2.0T的燃油版及1.5T混动版本。 新京报贝壳财经讯（记者王琳琳）11月21日，新福特蒙迪欧首发亮相广州车展，福特智趣烈马也同步亮相。福特中国及福特国际市场集团总裁兼首席执行官 吴胜波表示，中国是全球竞争最激烈的汽车市场，福特要在中国站稳脚跟的核心问题就是如何回到消费者本身，这其中包括为谁服务、用什么服务和如何服 务三个问题，通过这三个问题更好地聚焦品牌、聚焦产品和聚焦体验。 编辑 徐倩 校对 赵琳 ...