Group 1 - Ford China showcased the new Ford Mondeo and the all-new Ford Smart Mustang at the Guangzhou Auto Show, marking the debut of its first new energy product in the upgraded channel [1] - The president of Ford Automotive Sales and Service (Shanghai) Co., Ltd., Chen Xiaobo, emphasized the importance of gathering all Ford brand products in one showroom to better reflect the brand image and product lineup [1] - The current challenge for the company is to quickly enhance the sales personnel at dealerships to match the expanded product lineup in the showroom [1]

Core Insights - Ford China has launched a new global brand proposition "Ready Set Ford—放天性，去野行" at the Guangzhou Auto Show, marking the official introduction of the new Ford Mondeo and the Ford Intelligent Mustang, the first new energy product showcased after the sales channel integration announced in September [1] Group 1: Product Launch and Market Strategy - The Ford Intelligent Mustang has started pre-sales and has received positive market feedback, with expectations for strong sales based on consumer usage scenarios [2] - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in areas such as appearance, interior, and smart cockpit systems, with availability for consumers next month [4] Group 2: Competitive Advantages - The Ford Intelligent Mustang boasts rich configurations and strong product capabilities, providing a competitive edge in the market [3] - As a mid-to-large size new energy SUV, the vehicle features front and rear mechanical differentials, enhancing its capability to meet daily driving needs compared to competitors [3] Group 3: Sales Channel and Challenges - The integration of all Ford products into a single showroom enhances brand image and product lineup visibility, but the company faces challenges in quickly replenishing sales personnel to match the expanded product range [5] - Ford aims to improve market penetration and boost sales by rapidly delivering new products to consumers and creating experiential spaces within existing product lines [6] Group 4: Future Plans - Ford has long-term plans for the new energy vehicle market and will share more information about future products at an appropriate time [7]

Core Viewpoint - Ford China has launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, showcasing the new Ford Mondeo and the Ford Mustang Mach-E, marking a significant step after the integration of sales channels in the Chinese market [1][2]. Group 1: Product Launch and Market Strategy - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in China regarding design, interior, and technology [7]. - The Ford Mustang Mach-E has received positive market feedback during its pre-sale phase, indicating strong consumer interest and expectations for sales performance [5][6]. - Ford aims to enhance the market penetration of new vehicles by quickly delivering products to consumers and creating experiential spaces for product interaction [10]. Group 2: Sales Channel and Challenges - The integration of all Ford products into a single showroom aims to improve brand image and product visibility, allowing consumers to access the entire product lineup, including imported models like the F150 [8]. - A major challenge identified is the need to quickly replenish sales personnel to match the expanded product offerings in showrooms, which is crucial for maintaining customer experience [9]. - Ford is committed to working closely with dealers to enhance customer experience and ensure effective sales strategies are implemented across various regional markets [10].

Core Insights - Ford's new Mondeo and the Ford Intelligent Mustang were unveiled at the Guangzhou Auto Show, highlighting the company's focus on the competitive Chinese automotive market [1][3] - CEO Wu Shengbo emphasized the importance of understanding consumer needs to strengthen Ford's position in China, focusing on who to serve, what to offer, and how to deliver services [1] Product Highlights - The Ford Intelligent Mustang is the first new energy product to enter Ford's upgraded channel, expanding the product matrix to include fuel, range-extended, strong hybrid, plug-in hybrid, and pure electric powertrains [3] - The pure electric version of the Intelligent Mustang has a CLTC range of 650 kilometers, while the range-extended version boasts a comprehensive range of 1220 kilometers [4] - The new Mondeo features upgrades across various aspects, including 1.5T and 2.0T fuel versions, as well as a 1.5T hybrid version [4]