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在中国亏麻了之后,福特终于知道该合并了
3 6 Ke· 2025-09-29 00:23
合资品牌今年的动作是越来越多了。 这两天,福特宣布了个不小的事儿,他们要在上海成立一家全资子公司,这个公司会负责福特乘用车和皮卡车型在中国市场的营销、销售和服务业务。 而且这次福特动作很快,新公司刚宣布成立,马上10月1日就要开始运营。 为啥这么说呢?给大伙儿交代下背景。 大家知道福特之前卖车基本上都是通过合资品牌来弄的,福特现在在中国有两家合资企业,长安福特和江铃福特。 这几位也是合作多年的老搭档了。江铃早在1995年就和福特搭上钩,福特经典的大面包全顺,就是江铃福特生产的。不过那会儿它俩其实没有合资,而是 福特入股江铃,所以可以看到全顺的屁股上写的是"江铃汽车"。 长安福特则是在2001年成立,它这就是正规合资大军了,负责我们熟悉的福克斯、锐界这些车型。 那个时候,外国车企在中国有两家合作方很正常,像什么大众、丰田、本田也都是。 福特这俩合作,本来定位区分也比较开。长安福特主要做家用车品类,那些年福特在国内的销量大头都是长安福特贡献的;江铃福特这边是从商用车切 入。 脖子哥一听这个信息就觉得:好事,绝对的好事,福特这是开始上道了啊。 虽然都在卖福特,但因为两边产品没啥交集,彼此从制造到销售,也是相对独立的 ...
销量转型双承压,福特中国重启“渠道整合”能否破局?
Bei Ke Cai Jing· 2025-09-28 10:35
Core Viewpoint - Ford China is restructuring its sales channels by establishing a wholly-owned subsidiary, Ford Automotive Sales Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford's passenger cars and pickups in China, effective October 1 [2][4]. Group 1: Company Restructuring - The new subsidiary will consolidate the sales services of Ford's two joint ventures in China: Jiangling Ford and Changan Ford, aiming to enhance operational efficiency and profitability amid increasing market competition [3][6]. - Chen Xiaobo has been appointed as the president of the new sales service company, reporting to Ford China's president and CEO, Wu Shengbo [5][6]. - Jiangling Motors has signed a distribution service contract with the new company, indicating that it will still participate in the sales of Ford vehicles, sharing sales responsibilities with the new entity [7]. Group 2: Market Challenges - Ford is facing significant pressure in the Chinese market, with declining sales and the need for transformation, as evidenced by a 16.43% year-on-year drop in Changan Ford's sales in the first five months of the year [4][12]. - Jiangling Ford's projected sales from 2022 to 2024 are not expected to exceed 50,000 units, with losses exceeding 1.6 billion yuan during the same period [13]. - The competitive landscape in the Chinese automotive market is intensifying, prompting Ford to consolidate resources to improve efficiency and maintain competitiveness [10][14]. Group 3: Historical Context - This is not Ford's first attempt at channel integration in China; previous efforts, such as the establishment of the National Dealer Service Development (NDSD) in 2018, were unsuccessful due to limitations in resource allocation [9]. - The automotive industry expert Mei Songlin noted that the current market conditions necessitate channel consolidation to enhance operational efficiency, especially as foreign and joint venture brands face declining sales [10].
福特统一销售渠道 成立全资销售公司
Zhong Guo Jing Ji Wang· 2025-09-23 11:48
Core Viewpoint - Jiangling Motors has announced a partnership with Ford Motor to provide comprehensive distribution services for Ford-branded passenger cars and pickup trucks in the Chinese market, marking a significant step in Ford's strategy to integrate its operations in China [1][2]. Group 1: Company Strategy - The announcement is part of Ford's broader strategy to consolidate its operations in China, integrating Jiangling Motors, Changan Ford, and Ford imported vehicles under the newly established Ford Automotive Sales Service (Shanghai) Co., Ltd [2][3]. - This integration aims to streamline marketing management and reduce internal competition, addressing the increasingly fierce competition in the Chinese automotive market [2][3]. Group 2: Market Impact - The new company will manage over 380 dealerships, enhancing the product line available to consumers and expanding the reach of both Jiangling Ford and Changan Ford [2]. - The integration is expected to provide a more comprehensive product offering for dealers and consumers, allowing for better market penetration [2][3]. Group 3: Historical Context - Previous attempts at channel integration, such as the establishment of the National Distribution Service Department (NDSD) in 2018, were limited in scope and ultimately unsuccessful [2]. - The current initiative represents a more decisive and thorough approach to channel integration, reflecting the changing dynamics of the automotive market in China [3].
渠道整合几度失败,福特在华缘何又起重组之心
Jing Ji Guan Cha Wang· 2025-06-20 13:58
Core Viewpoint - The news reflects Ford's strategic confusion and survival desire in the Chinese market, highlighted by rumors of merging its joint ventures, Jiangling Ford and Changan Ford, amidst operational pressures [2][4]. Group 1: Merging Rumors and Responses - On June 18, rumors emerged that Ford China was integrating Jiangling Ford into Changan Ford, with actions already taking place at the sales and channel levels [3]. - Ford China responded to the merger rumors on June 19, emphasizing its commitment to building a sustainable sales service network as a core part of its long-term strategy in China [4]. Group 2: Historical Context and Challenges - Jiangling Ford and Changan Ford are both joint ventures of Ford in China, with Changan Ford established in 2001 and Jiangling Ford in 2021, complicating any potential restructuring due to intertwined shareholding [5]. - Previous attempts at channel integration, such as the establishment of a national distribution service agency in 2018, faced resistance from dealers and ultimately led to the cancellation of plans for a unified sales company [6]. Group 3: Current Market Dynamics - The Chinese automotive market is undergoing a brand restructuring wave, with various companies, including SAIC and BYD, integrating their operations to enhance efficiency [8]. - Ford's sales in China peaked in 2016 at 957,400 units but plummeted to 184,000 units by 2019, prompting strategic adjustments including capacity cuts and a focus on exports [9]. Group 4: Future Strategies and Adjustments - In 2024, Changan Ford's sales reached 247,000 units, a 5.97% increase, primarily driven by overseas markets, indicating ongoing challenges in the domestic market [9]. - Lincoln China is also undergoing channel reforms, including reducing the number of 4S stores to ensure efficient resource allocation [10]. - Ford's electric vehicle strategy has faced challenges, with limited model availability and mismatched sales channels, complicating its market position [10]. Group 5: Conclusion on Integration Efforts - While channel integration may not resolve fundamental issues, it could help eliminate unnecessary obstacles for Ford's future actions in the Chinese market [11].