机构：中泰证券 研究员：张潇/吴思涵 贴牌加工业务增长强劲，女装业务承压调整。期内贴牌加工（OEM）业务实现营收33.73 亿元，同比 +26.4%，占比13.0%。收入高增主要来自核心客户订单稳定增长及新客户拓展。受海外加工成本上升影 响，毛利率同比-1.5pct 至19.1%。女装业务受市场环境影响，营收同比-20.6%至6.51 亿元，并计提商誉 减值1.71 亿元。多元化服装业务收入同比+2.8%至2.09 亿元，主要得益于飒美特校服业务（+3.0%）的 稳定增长。 公司于2025 年6 月26 日发布2024/25 财年年报。2024/25 财年公司实现营业收入259.02 亿元，同比 +11.6%；实现归母净利润35.14 亿元，同比+14.3%；公司全年毛利率57.3%，同比-2.3pct，净利率达到 13.6%，同比+0.4pct。董事会建议派发末期股息每股22.0 港仙，对应派息率84.1%。 费用管控持续显效，盈利能力稳中有升。期内公司整体毛利率同比-2.3pct 至57.3%，主要受业务结构变 化影响（毛利率较低的贴牌加工业务增长快于品牌业务）。销售费用率下降1.8pcts 至32.9% ...

Financial Performance - The company reported Q1 2025 revenue of 4.43 billion RMB, a year-on-year increase of 18.9%, exceeding the market estimate of 4.41 billion RMB [1][3] - Net profit for the quarter was 416.5 million RMB, down 28.8% from 586 million RMB in the same period last year [1][3] - Adjusted net profit was 587.2 million RMB, below the expected 661.3 million RMB [1][3] - Adjusted EBITDA margin was 23.4%, down from 25.9% in Q1 2024 [1] Revenue Breakdown - Revenue from the MINISO brand reached 4.09 billion RMB, a 16.5% increase, with mainland China contributing 2.49 billion RMB (up 9.1%) and overseas markets contributing 1.59 billion RMB (up 30.3%) [4][5] - TOP TOY brand revenue was 340 million RMB, a significant increase of 58.9%, driven by rapid growth in average store count [4][5] Store Expansion - As of March 31, 2025, the total number of stores for the group was 7,768, with a net increase of 978 stores year-on-year [5][6] - The number of MINISO stores reached 7,488, with 4,275 located in mainland China and 3,213 overseas, marking a net increase of 241 and 617 stores respectively [6][7] Management Commentary - The CEO expressed confidence in achieving sustainable high-quality growth, attributing revenue growth to a strong recovery in same-store sales and strategic store network development [8] - The company plans to enhance collaboration with overseas partners, upgrade store formats, and improve operational efficiency to unlock expansion potential [8]

多项经营指标超过预期。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 名创优品集团（ NYSE：MNSO，HKEX：9896） 于 5月23日 公布了 2025 年第一季度财务报告。 海外营收 同比增长 15.9 亿元 30.5%1 中国内地营收 同比增长 24.9 亿元 9.1 % 1 中国内地年初至今同店日均销持续改善 集团毛利率 44.2% 较去年同期上升0.8个百分点 经调整EBITDA* 经调整EBITDA率* 10.4 亿元 同比上升7.5%↑ 经调整净利润* 5.9 亿元 经调整净利率* 13.5% 25.4% 财报显示， 名创优品集团 一季度 总营收 44.3亿元，同比增长19% ； 毛利率为 44.2% ， 较 2024 年同期上升 0.8个百分点，录得过往第一季度的最高毛利率水平。在盈利能力方面，名创优品 集团 一 季 度 经调整（非国际财务报告准则（ Non-IFRS ） ） EBITDA 为 10.4 亿 元 ， 同 比 上 升 7.5%，经调整EBITDA率为23.4%，经调整净利润5.9亿元，经调整净利率13.3% ...

Core Viewpoint - The company reported a decline in revenue and net profit for Q1 2025, indicating pressure on performance and a significant drop in net profit margin compared to the previous year [1][2]. Financial Performance - Q1 2025 revenue was 3.079 billion yuan, a year-on-year decrease of 1.93% - Net profit attributable to shareholders was 214 million yuan, down 38.12% year-on-year - Basic earnings per share were 0.08 yuan [1] - Gross margin and net margin for Q1 2025 were 47.00% and 6.92%, respectively, with changes of +0.37 and -4.08 percentage points year-on-year [2] - The selling and administrative expense ratio increased to 34.16%, up 5.90 percentage points year-on-year, contributing to the decline in net margin [2] - Inventory turnover days increased to 188.32 days, up 45.08 days year-on-year [2] - Net cash flow from operating activities was 153 million yuan, a decrease of 81.71% year-on-year [2] Business Strategy - The company is focusing on upgrading domestic channels and enhancing overseas business models, with significant progress in store openings and renovations for its core brands, Semir and Balabala [2][3] - In 2024, over 500 new Semir image stores and Balabala store renovations were completed [2] - The company is implementing a multi-channel strategy for overseas markets, including direct sales, e-commerce, and partnerships with agents, successfully entering 15 countries and regions by the end of 2024 [3] Future Outlook - The company aims to continue improving retail capabilities and product circulation efficiency while expanding its overseas business footprint [4] - EPS forecasts for 2025-2027 are projected at 0.46, 0.51, and 0.57 yuan, with a 2025 PE valuation of 13.72 times, which is below the average of comparable companies [4]

1）渠道扩张：截至24年底，公司拥有"优能达"服务商 3400 多家，终端商超 12 万家，已实现全国2742个区县服务商及终端商的注册；2）出口推进：2024年公司海外市场销量 同比增长约68.49%，积极开拓海外主机配套业务，2024年新获7个海外配套定点；分区制定海外营销策略与产品清单，开展精准营销；3）产能建设：截至24年，公司国内铅酸 电池产能约3500万KVAH/年、国外铅酸电池产能约500万KVAH/年，废旧铅酸电池回收处理能力86万吨/年，并持续优化产能布局，提升领先优势。 低估值细分赛道龙头，渠道升级、业务开拓打开成长空间 骆驼股份系列 车中旭霞 深度报告： 《骆驼股份-601311-深度报告：汽车低压电池龙头，后装市场与海外市场打开成长空间》——20230606 《骆驼股份-601311-深度报告：聚焦起动电池，细分龙头再起航》——20200106 点评： 《骆驼股份（601311.SH）： 三季度净利润同比增长44%，盈利能力同环比提升》-20241025 《骆驼股份（601311.SH）：二季度净利润同比增长35%，海内外业务持续发力》-20240820 《骆驼股份（601311.SH ...