前7月楼市可谓是喜忧参半。 一方面，新房成交迎来季节性回落，并降至年内低位，累计同比转负。 另一方面，以上海、杭州、成都、南京为代表的城市，核心区高端改善项目热销，对于维稳市场也起到了一定积极作用。 作为传统成交淡季，8月份新房成交绝对量或将延续低位波动，不过基于去年基数较低，同比降幅仍有进一步收窄的可能，累计同比降幅或将延续5%以 内，延续弱复苏走势。 新房成交降至年内低位 30城平均去化率仅三成 根据CRIC监测的重点30个城市来看，7月成交规模为823万平方米，环比降29%，同比下降20%。前7月累计成交7080万平方米，较去年同期微降1%。 一线城市全面回调，仅宁波、惠州等个别城市迎来阶段性回升。 从去化情况来看，市场热度季节性回落，环比持降。 据CRIC监测数据，30个重点城市7月平均开盘去化率环比下降11个百分点至30%，降至年内新低，同比上升3个百分点，仍好于去年同期。 其中，杭州、南宁、天津去化率超六成，主要得益于适销对路网红盘入市带动作用。 从变化趋势来看，各城市去化率环比跌多涨少。北京、上海、深圳、成都、杭州等热点城市本月去化率高位回落，深圳降至4%创近10年来新低。天津、 苏州、郑州、常 ...

Core Viewpoint - The current real estate market continues to show signs of weak recovery, with July witnessing a seasonal decline in market activity, although still outperforming the same period last year [1][19]. Market Performance - In July, the average opening sales rate across 30 key cities dropped to 30%, marking a year-to-date low, with a month-on-month decrease of 11 percentage points but a year-on-year increase of 3 percentage points [4][19]. - Major cities like Beijing, Shanghai, and Shenzhen experienced significant declines in sales rates, with Shenzhen hitting a record low of 4% [7][19]. - Cities such as Tianjin and Suzhou saw increases in sales rates, indicating a continuation of weak recovery trends [7]. Hot Selling Projects - Core area high-end projects in cities like Shanghai, Chengdu, and Hangzhou remain the main drivers of sales, with notable examples achieving high sales rates [9][10]. - In Chengdu, top-selling projects were all located in core areas, benefiting from strong product appeal and increased sales efforts from developers [9]. - Educational resources continue to drive demand in cities like Changsha and Xi'an, where school district properties are among the top sellers [11][12]. Product Trends - The introduction of high-efficiency "fourth-generation" residential projects and new regulations has positively impacted short-term market activity, with these projects often outperforming traditional offerings [13][19]. - However, there is a noticeable divergence in sales performance among new projects, with some failing to attract buyers despite product advantages due to inadequate supporting infrastructure [14][19]. Pricing Strategies - In weaker second-tier cities, developers are increasingly resorting to discounting and enhanced commission structures to boost sales, with notable success in cities like Xi'an and Suzhou [16][19]. - Projects in these cities have seen significant sales through aggressive pricing strategies, with many offering discounts of up to 20% [17][19]. Future Outlook - The market is expected to remain in a low transaction volume phase in August, with developers' enthusiasm for launching new projects likely to remain subdued [19]. - However, due to last year's low base, the year-on-year decline in sales may narrow to within 5%, continuing the weak recovery trend [19].

CRIC 克而瑞·研究中心 中国房地产 研报 热销项目|6 月新规项目和高改盘 集中入市支撑去化率攀升 2025 年 克而瑞观点 文/俞倩倩 6月整体楼市延续止跌企稳的弱复苏走势,楼市新房成交微降,而项目去化率环比持增:6月平 均开盘去化率为 41%,环比上升 3pcts,同比上升 11pcts,与 2023年高峰基本持平。充意当前热销 楼盘有什么共性特征?7月又能否延续市场热度稳步回升的态势呢? 一、6 月 30 城平均去化率 41%,优质项目入市托举去化率同环比正增 6月年中业绩冲刺,整体市场热度延续高位震荡,同环比皆增:据 CRIC 调研数据,30个重点城 市 6 月平均开盘去化率为 41%,环比上升 3pcts,同比上升 11pcts,与 2023年高峰基本持平,延续 稳中向好。 41% 023年1月 023年5月 023年7月 023年2月 023年3月 023年4月 023年6月 023年8月 023年11月 023年12月 024年2月 024年3月 024年4月 024年5月 024年6月 024年7月 024年8月 024年9月 024年10月 024年11月 025年1月 025年2月 0 ...

Core Viewpoint - The real estate market is experiencing a weak recovery trend, with new home transaction volumes expected to continue fluctuating at low levels in July, although the year-on-year decline may narrow due to a low base from last year [1][23]. Group 1: Market Performance - In June, the average opening sales rate for new homes in 30 major cities was 41%, showing a month-on-month increase of 3 percentage points and a year-on-year increase of 11 percentage points, indicating a stable upward trend [2][22]. - Major cities like Beijing, Shanghai, Shenzhen, Chengdu, and Hangzhou saw increases in sales rates, while cities like Ningbo and Jiaxing continued to experience low sales rates below 20% [3][22]. - The introduction of high-quality new projects, particularly those with high usable area ratios, has positively impacted market activity, with new regulations promoting the construction of "good houses" [4][22]. Group 2: Project Performance - In Guangzhou, new projects under the new regulations accounted for 60% of the total supply in June, achieving a sales rate 30 percentage points higher than older projects, with some projects exceeding 40% [5][6]. - In Chongqing, new generation residential projects had sales rates above 75%, while traditional residential projects struggled with rates around 20% [7][22]. - High-end properties in core areas of cities like Shanghai and Chengdu have seen strong demand, with some projects achieving over 70% sales on the first day of opening [12][22]. Group 3: Government Policies and Market Dynamics - In cities like Suzhou and Zhengzhou, government-led initiatives such as stock housing buybacks and housing vouchers have helped boost sales in non-core areas [19][22]. - In cities like Beijing and Fuzhou, strategies such as price discounts and increased commissions have successfully driven sales [20][22]. - The overall market is characterized by significant differentiation between cities and projects, with core urban areas maintaining high demand while many peripheral projects struggle [23][22].