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新茶饮出海发力美国市场 茶百道北美首店落地纽约
Xin Jing Bao· 2025-08-19 19:47
Group 1 - The new tea beverage company Cha Bai Dao is set to open its first store in North America in Flushing, Queens, New York, which is the largest Chinese community in the U.S. [2] - Cha Bai Dao has accelerated its international expansion this year, having entered the Singapore market in July with a successful launch of two stores, and opened its first store in Paris in May [2] - The CEO of Cha Bai Dao expressed the goal of introducing fresh, made-to-order tea products to global consumers and showcasing the potential of Chinese tea beverages [2] Group 2 - The new tea beverage industry is increasingly focusing on international markets, with the U.S. emerging as a key target after initial expansions in Southeast Asia [3] - The company Ning Ji has chosen the U.S. for its expansion due to favorable demographics, consumer spending power, and mature business environment, contrasting with the lower price levels and regulatory differences in Southeast Asia [3] - The company Heytea has rapidly expanded in the U.S., growing from 2 to over 30 stores within a year, making it the fastest-growing new tea brand in the country, with total overseas stores surpassing 100 and a growth rate of over 600% in the past year [3]
茶百道官宣北美首店落地纽约,正式进入美国市场
Xin Lang Cai Jing· 2025-08-19 05:41
近日,茶百道官方账号宣布,其北美首家门店即将于美国纽约开业,门店选址于纽约市皇后区法拉盛的 缅街。据了解,法拉盛是纽约乃至全美最大的华人聚居区,而缅街作为法拉盛的核心地带,是当地最为 繁华、人流量最为密集的商业街。 茶百道海外CEO王欢表示,茶百道希望让全球消费者都能品尝到新鲜现制的茶饮产品,让世界感受到中 国茶饮的无限可能。 今年7月,茶百道正式进军新加坡市场,首日双店齐开,现场销售火爆,顾客平均等待时长超过2小时。 此前5月,茶百道法国首店也已落地巴黎13区。机构认为,茶百道"一地一策"战略已在海外市场初显成 效,随着其海外布局持续提速,有望成功构建"国内+海外"双轮驱动增长模型。 责任编辑:杨赐 ...