Core Viewpoint - The decline of Bojue Travel Photography reflects not only the struggles of a single company but also the broader downturn in the travel photography industry, as consumer preferences shift towards lower-cost options and alternative forms of wedding celebrations [4][5]. Group 1: Company Overview - Bojue Travel Photography was once a leading brand in the travel photography sector, with a valuation exceeding 2.5 billion yuan and a global presence in 112 shooting destinations [4][5]. - The company has faced significant operational challenges, including customer service failures, unfulfilled orders, and employee wage disputes, leading to a loss of consumer trust [6][12][13]. Group 2: Market Dynamics - The travel photography industry has seen a rapid increase in competition, with over 6,341 related companies currently operating in China, and a notable rise in new registrations [19][20]. - The shift in consumer behavior, particularly among younger generations, has led to a decline in traditional wedding photography demand, with many opting for lower-cost alternatives or forgoing wedding photography altogether [27][29]. Group 3: Business Model Challenges - Bojue's business model, heavily reliant on prepayments and high operational costs, has proven unsustainable as order volumes decline [24][26]. - The company's strategy of opening numerous physical stores in popular destinations has resulted in high fixed costs, which are difficult to maintain in a shrinking market [24][26]. Group 4: Consumer Sentiment - The perception of wedding photography has evolved, with many consumers now viewing it as an optional expense rather than a necessity, reflecting broader societal changes regarding marriage and relationships [27][29]. - The rise of social media and independent photographers has democratized the photography space, allowing consumers to seek personalized and cost-effective options [30][36].

盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 以下文章来源于盐财经 ，作者旷晓伊 本文来自微信公众号： 盐财经 ，作者：旷晓伊，编辑：宝珠，题图来自：视觉中国 铂爵旅拍再次成为公众热议的焦点。 不过这一次，不是因为那句洗脑式的广告语"想去哪拍，就去哪拍"，而是因客服失联、不退定金、拖 欠员工工资、门店陆续关停等一系列负面消息。 这一切，和它曾经的高光时刻形成了鲜明的反差。 作为旅拍领域的头部品牌，铂爵旅拍一度风头无两。它在全球布局了112个拍摄目的地，员工近3000 人，估值最高曾超过25亿元。巅峰时期，仅半年内就密集投放了《妻子的浪漫旅行》《女儿们的恋 爱》等16档头部婚恋综艺，还邀请郭碧婷与向佐、郎朗与吉娜等明星夫妻站台拍摄样片。 2021年，铂爵首次亮相李佳琦直播间，18分钟内就售出1万套旅拍套餐，销售额接近4000万元。此后 多次返场，依然"秒空"，一度成为旅拍赛道的带货标杆。 某种意义上，铂爵旅拍的跌落，不只是一家企业的困局，更映射出整个旅拍行业的失速。在越来越多 年轻人选择"低成本结婚"甚至"不结婚"的当下，以婚礼消费为核心的商业模式正集体走向低谷。 突如其来的失联 能和爱人结婚本 ...

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]