商报讯(记者吕文鹃实习生沈忱陈群壹)新春临近，家政服务市场迎来需求爆发。年末大扫除、家电清洗 等刚需服务订单量激增，行业用工缺口凸显。 据京东家政数据显示，春节前高峰时段，擦玻璃、油烟机清洗等订单较日常增长10倍以上，春节留守岗 位的保洁师预约都已排到大年三十。为保障春节期间千万家庭的洁净需求，同时助力家政行业职业化人 才培养，京东家政正式启动"百城双十万招募计划"，将在全国180座服务城市招募10万名保洁师、10万 名家电清洗师。通过免费开放的全链条专业培训体系，助力从业者快速持证上岗，培养高质量家政人 才。 据介绍，京东家政春节持续提供服务，除了有日常保洁、家电清洗等服务外，还有春节上门喂养宠物等 多样化服务，更贴心地满足细分人群的家政需求。而在人才培养上，京东家政围绕岗位需求+技能培训 +技能评价+就业服务，搭建了"招募—培训—认证—进阶"全链路人才培养体系，从源头保障服务品质 与从业者职业能力。在培训布局上，京东家政已在重庆万州、内蒙古赤峰建成两大核心培训基地，形成 辐射全国的家政人才培育网络。其中，赤峰培训基地累计开展家政技能培训超3000人次，前往北京服务 的家政从业者月均收入近万元。 "我们所有 ...

本报讯 （记者 张晶） 在本市组织开展"春风行动"暨就业援助季活动、"春暖农民工"服务行动期间，北 京市人力资源和社会保障局举办北京家政服务专场直播带岗活动。围绕春节前夕家政行业用工高峰需 求，本次直播带岗共发布母婴护理、收纳整理、家电清洗师等急需紧缺岗位近6000个。 本次直播带岗活动旨在填补春节前用工缺口，满足市民多元化家政服务需求，本市人社部门深度对接了 京东等6家家政行业企业，梳理汇聚近6000个岗位，既包括日常保洁、母婴护理等传统家政服务领域岗 位，又包括收纳整理、陪诊服务等新型家政服务岗位，岗位要求灵活多样，为求职者提供了广阔的就业 空间。 本次直播带岗在"北京人社"官方微博、小红书，以及"就业在北京"抖音号、北京劳动就业报短视频号四 个平台同步进行，求职者还可以通过"就业在北京"抖音直播间一键投递简历，简历将直达参会企业。直 播活动还邀请北京市家政劳务品牌企业、"北京家政"技能品牌试点企业参加。企业人力资源现场发布招 工计划，以及本企业"北京家政"技能培训计划，鼓励广大家政从业者参与家政培训并取证，提升专业技 能与职业素养。此外，还邀请经验丰富的保洁师做客直播间，分享从业经验及工作前景，让求职者 ...

Core Viewpoint - JD Home Services has launched the largest training base in the home service industry in Wanzhou, Chongqing, focusing on high-standard elderly care training and innovative teaching methods [1][5]. Group 1: Training Base and Model - The newly opened Southwest Training Base covers an area of approximately 20,000 square meters and employs a "scenario-based teaching + accommodation integration" model for deep training [1][5]. - JD Home Services has established the industry's first three-tier training base model, connecting core bases in first-tier cities with regional centers and training stations in townships, achieving comprehensive coverage from large cities to rural areas [3]. Group 2: Training and Curriculum - The training program includes a full chain from recruitment to certification, focusing on elderly care talent development and introducing standardized, safe elderly care services [7][10]. - The curriculum for elderly care includes standard operating procedures for daily living assistance, health monitoring, emergency response, and psychological care for the elderly [10][13]. Group 3: Investment and Development - JD Home Services plans to invest 1 billion yuan in training over the next three years, aiming to build over 150 standardized training bases and a teaching team of 1,000 [1][15]. - The company has already trained and supplied 100,000 professional home service talents to the industry, with an average income for its cleaners being 20% higher than the industry average [14][16]. Group 4: Future Plans and Goals - JD Home Services aims to gradually introduce diversified elderly care service products, including assistance with bathing, short-term care, and long-term live-in care, while cultivating professionals with comprehensive care capabilities [13][16]. - The company emphasizes the importance of standardized training and digital empowerment to promote professionalism and fairness in the home service industry, striving for a "win-win" situation for both service providers and clients [16].

Group 1 - The core viewpoint of the articles highlights the diversification and growth of consumer demand in Beijing, particularly in service consumption, which has seen a significant increase due to various factors such as information services and entertainment [1][2] - From January to May, Beijing's total market consumption increased by 1.3% year-on-year, with service consumption growing by 4.9%, indicating its importance in driving overall consumption growth [1] - The demand for home services, especially in housekeeping, has surged, with a 13% year-on-year increase in demand for home services in Beijing, and a 43% increase in demand for babysitters and caregivers after the Spring Festival [1] Group 2 - The home service sector is experiencing sustainable growth throughout the year, with peaks in demand for appliance cleaning and moving services during summer and year-end deep cleaning [1][2] - The integration of digital technology and online-offline services has improved service efficiency, with platforms like 58 Daojia reducing the average distance for service workers to 60%, allowing for quicker response times [2] - The expansion of niche markets such as pet services is contributing to the overall growth of service consumption, reflecting a shift in consumer behavior towards a more integrated approach to spending across various sectors [2]

Core Insights - The Ministry of Human Resources and Social Security, along with five other departments, has launched a "Special Training Action for Vocational Skills in Housekeeping Services" aimed at training 1.5 million individuals annually from 2025 to 2027 [1] Group 1: Training Initiatives - The initiative targets both job seekers interested in the housekeeping sector and those already employed in the field, aiming to enhance their skills [1] - The training will cover various housekeeping-related professions, with a focus on improving the professionalism and specialization of service providers [6][8] Group 2: Market Demand and Consumer Behavior - There is a growing demand for specialized services such as pet cleaning, on-site cooking, and curtain cleaning, indicating a trend towards more refined service offerings [8] - Consumers express concerns about the unpredictability of service quality, likening hiring a housekeeper to "opening a blind box" [2] Group 3: Integration with Elderly Care - The initiative also emphasizes the integration of housekeeping services with elderly care, particularly in community settings, to address the needs of elderly individuals who require assistance with daily tasks [9][12] - Community-based solutions are being developed to provide affordable services to elderly residents, thereby creating new business opportunities for service providers [12][14]