Core Insights - The electrolyte beverage market in China is rapidly expanding, with a projected market size of 18 billion yuan by 2025, driven by a shift in consumer preferences from traditional sports drinks to electrolyte water [2][3] - The recent high temperatures across China have further boosted the popularity of electrolyte water, positioning it as a go-to hydration solution for consumers [3] - Sales data from various brands indicate significant growth in the electrolyte beverage segment, with some brands experiencing sales increases of over 150% year-on-year [3][4] Market Trends - A total of 59 new electrolyte products were launched in China from 2022 to 2025, indicating a growing interest in this category [2] - 45% of consumers reported purchasing more health-oriented products compared to the previous year, with sales of health-focused beverages projected to grow by 26% in 2024 [3] - Brands like Yuanqi Forest and Dongpeng Beverage have reported substantial revenue growth, with Yuanqi Forest's Alien electrolyte water surpassing 2.3 billion yuan in sales, a 152% increase [3][4] Competitive Landscape - The electrolyte water market is becoming increasingly competitive, with many brands entering the space and offering similar products, leading to a rise in product homogeneity [4][5] - Common product features include similar packaging designs, flavors, and ingredient compositions, which has intensified price competition among brands [4][5] - Some brands are resorting to aggressive pricing strategies, including discounts and promotions, to capture market share, with prices dropping below 2.5 yuan per bottle [5] Regulatory Environment - There is currently no unified national standard for electrolyte beverages in China, leading to significant variations in electrolyte content across products [5] - Existing standards are non-mandatory and primarily reference guidelines for sports drinks, which may not adequately address the specific needs of electrolyte beverages [5]

齐鲁晚报·齐鲁壹点记者 尹睿 据Flywheel飞未发布的《2024年饮料新品趋势报告》显示，45%的消费者比去年购买了更多具有"健 康"功效的产品；具备健康属性的饮料2024年销售额同比增长了26%。 电解质水部分品牌的销售数据也在印证这一趋势：2024年，元气森林旗下外星人电解质水销售额突破23 亿元，同比增长152%，登顶运动饮料品类；东鹏饮料（605499）2024年财报数据显示，旗下"补水 啦"品牌实现营收14.95亿元，同比增长280.37%；统一2024年财报显示，旗下"海之言"电解质饮料以28% 的增速，成为企业饮料业务的第三增长引擎...... 运动场到日常生活的无缝渗透 传统认知中，电解质水是马拉松运动员、高强度健身者的专属补给。然而，如今其触角已悄然延伸至生 活的各处，实现了从专业运动饮品到全民日常饮品的转变， 今年夏天的饮品货架上，可谓是"电"量十足。记者走访发现，在济南多家大型商超、新零售以及连锁便 利店里，各个品牌的电解质饮料取代传统运动饮料被摆放在饮品货架的主要位置，且几乎占据货架 的"半壁江山"。 在领秀城附近的某商超，记者在饮品货架驻足停留的半小时内，共有4组顾客或选择其中一 ...

从厨房食品和饲料原料及油脂科技向外延伸，积极布局大健康产业的益海嘉里金龙鱼再次把目光转投到了饮料赛道。从新品视角切入， 除食品参赛者外，本就深耕于此的饮料品牌也正在开发饮品品类外延可能性。 近日，益海嘉里金龙鱼通过公众号官宣发布大健康品牌"金龙鱼丰益堂"。文章介绍，金龙鱼丰益堂以"东方食养"为核心，通过科技赋新重 组，打造强功能性食品。益海嘉里金龙鱼总裁穆彦魁也进一步阐释："金龙鱼丰益堂功能性食品从天然食物中提取有功能的营养成分，让 这些植物营养成分成为功能芯片，通过一日三餐的东方食养，解决特定人群'防未病'的健康需求。" 值得注意的是，除甘油二酯油外，文章还提到，当前金龙鱼丰益堂强功能系列产品中另含有植物甾醇蛋白乳，这也是益海嘉里金龙鱼结 合自身属性，在饮料赛道的又一作品。但其也并非益海嘉里金龙鱼首次推出的饮料，早前，原味豆乳、糙米豆乳饮料、心管家植物甾醇 饮料等也曾陆续出现在企业产品矩阵当中。益海嘉里金龙鱼此时的再次加码，背后是饮料发展态势向营养、健康、功能性的迁移。 在益海嘉里金龙鱼挺进饮料赛道的另一侧，大健康时代风潮之下的其他饮料品牌也已不满足于现有产品线，企业们新品类试探的动作大 幅显露。 延续气泡 ...