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《王者荣耀》第35次登上财报:腾讯「摇钱树」惧怕黑产滥用?
Xin Lang Ke Ji· 2025-08-14 01:33
Financial Performance - Tencent reported Q2 revenue of 184.5 billion RMB, a 15% year-on-year increase [13] - The company's net profit attributable to shareholders was 55.6 billion RMB, up 17% from the previous year [13] - Gross margin improved from 53% to 57% year-on-year [13] - Domestic game revenue reached 40.4 billion RMB, a 17% increase, while international game revenue grew by 35% to 18.8 billion RMB [14] Game Business Highlights - The game segment generated 59.2 billion RMB in revenue for the quarter, averaging approximately 6.5 million RMB per day [1] - "Honor of Kings" has consistently performed well, generating nearly 1.2 billion RMB monthly in the first half of the year [2] - The game has maintained its status as a top revenue generator, with an estimated income of 11.95 billion RMB per month [10] Legal and Social Issues - A lawsuit regarding the game's matchmaking algorithm has raised concerns about transparency and player rights [4][6] - The ongoing legal case has sparked discussions on the fairness of the game's matchmaking system, with players expressing dissatisfaction [8] - The case's outcome may impact Tencent's approach to handling game algorithms and player information rights [7] Industry Trends - "Honor of Kings" has achieved global revenue leadership for three consecutive years from 2022 to 2024, with a 26% year-on-year growth expected in 2024 [11] - The game remains a dominant force in the MOBA genre, with no significant competitors threatening its position [14] - Despite the success of "Honor of Kings," several derivative games have struggled to gain traction, raising concerns about the sustainability of the IP [16][18]
担心黑产滥用? 《王者荣耀》月入12亿,陷“匹配算法”之争 | BUG
Xin Lang Cai Jing· 2025-08-14 00:10
Core Insights - Tencent's Q2 revenue reached 184.5 billion RMB, a 15% year-on-year increase, with gaming revenue at 59.2 billion RMB, averaging approximately 650 million RMB daily [2][5] - The game "Honor of Kings" continues to be a significant revenue driver, generating nearly 1.2 billion RMB monthly in the first half of the year [2][5] - The ongoing legal dispute regarding the game's matchmaking algorithm has raised concerns about transparency and player rights [3][4] Financial Performance - Tencent's Q2 revenue was 184.5 billion RMB, up 15% year-on-year, with a net profit attributable to shareholders of 55.6 billion RMB, a 17% increase [5][6] - The gross margin improved from 53% to 57% year-on-year [5] - Domestic gaming revenue was 40.4 billion RMB, a 17% increase, while international gaming revenue reached 18.8 billion RMB, growing 35% [5][6] Game Performance - "Honor of Kings" remains Tencent's top-performing game, achieving over 10 billion USD in revenue in the first half of the year, maintaining a monthly income of approximately 11.95 billion RMB [5][6] - The game has shown a remarkable growth rate, with a 26% year-on-year increase in revenue despite no new commercial products launched in December [5][6] - Other long-standing games like "Peacekeeper Elite" also reported revenue growth, contributing to the overall success of Tencent's gaming portfolio [6] Legal and Social Issues - The legal case regarding the matchmaking algorithm of "Honor of Kings" has sparked significant public interest and debate about player rights and transparency [3][4] - The case highlights a conflict between Tencent's claims of having fulfilled its obligation to disclose algorithm details and the plaintiff's assertion that this does not constitute true transparency [3][4] - Social media discussions have intensified around the fairness of the game's matchmaking system, especially following incidents involving professional players [4] Game Development Challenges - Despite the success of "Honor of Kings," several derivative games have struggled to gain traction, with no new titles mentioned in Tencent's Q2 report [7][8] - The anticipated game "Honor of Kings: World" has faced delays and criticism regarding its development and potential market competitiveness [9] - Industry analysts suggest that the pressure to maintain the integrity of the "Honor of Kings" IP complicates the development of new games, as any perceived failure could tarnish the brand [9]