消费质量报全媒体记者 申涵兮 12月30日晚，第二届"天府精品"迎春消费月暨"川字号"特色消费品牌展示启动活动在成都举行。此次活动由省政府主办，商务厅、经济和信息化厅、农业农 村厅、文化和旅游厅、省体育局以及各市（州）政府共同承办。 活动现场 申涵兮摄 启动活动现场，"川字号"特色消费品牌展区集中呈现着2025年火出圈的"川字号"爆品。 活动现场 商务厅供图 记者在现场看到，在"天府精品—蜀里安逸"展区，既有"文旅融合新场景"——"熊猫专列"，也有代表着"潮流与首发经济"的泡泡玛特首发潮玩阵列。在"天府 精品—四川智造"展区，冰淇淋机器人、AI智能毛绒玩偶、"星游座舱"等，全面展示了"四川造"从厚重"制造"向智慧"智造"跨越的尖峰力量。在"天府精品— 安逸四川"展区，则以"锦绣天府·安逸四川"文旅品牌为统领，围绕冰雪、阳光、康养等特色资源，展现四川文旅消费的独特魅力。 据统计，展区共精选展出全省15个市（州）、150余件产品，其中90%以上的产品都是四川本地品牌或者在四川制造。 活动现场 商务厅供图 活动以"天府精品·美好相遇"为主题，聚焦"时尚·购""烟火·宴""乐活·享""安逸·游"四大主题，从2025年 ...

覆盖川渝、串联元旦春节 活动以"天府精品·美好相遇"为主题，聚焦"时尚·购""烟火·宴""乐活·享""安逸·游"四大主题，从12月30日 持续到2026年2月28日，串联元旦、春节，61天内将举行1场启动活动、9项重点活动以及N场由行业商 协会和经营主体联动举办的消费促进活动，全方位满足老百姓消费需求。 启动活动现场，"川字号"特色消费品牌展区集中呈现了2025年火出圈、难得一见的"川字号"爆品。比 如，在"天府精品—四川智造"展区，冰淇淋机器人、AI智能毛绒玩偶、"星游座舱"等，全面展示了"四 川造"从厚重"制造"向智慧"智造"跨越的尖峰力量……据统计，展区共精选展出全省15个市（州）、150 余件产品，其中90%以上的产品都是四川本地品牌或者在四川制造。 活动期间还将陆续启动9项重点活动，为大家提供丰富多样的选择，包括川货电商节、"购在中国·年味 天府"百家新场景联动贺新春活动等。 此次活动不仅对四川21个市（州）全覆盖，还与重庆深度携手，共计开展300余场促消费活动。 "川字号"特色消费品牌展区。四川省商务厅供 图 华西都市报讯（记者 易弋力）12月30日晚，由省政府主办，商务厅、经济和信息化厅、农业农 ...

Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan-Zihao" characteristic consumption brand event will officially start on December 30, 2025, lasting for 61 days, aiming to promote local products and enhance consumer experiences during the New Year celebrations [1] Group 1: Event Overview - The event is organized by the Sichuan Provincial Government and various departments, featuring local products, quality services, and attractive discounts [1] - It will include nine key activities over the 61 days, focusing on four main themes: "Fashion·Shopping," "Fireworks·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [2] Group 2: Key Activities - "Fashion·Shopping" theme includes the Sichuan Goods E-commerce Festival starting in January 2026, featuring over 200 live broadcasts and thousands of "Chuan-Zihao" products [3] - The 29th China (Sichuan) New Year Shopping Festival will take place on January 30, 2026, with various themed exhibition areas and participation from international buyers [3] - "Leisure·Enjoyment" theme features the 32nd Zigong International Dinosaur Lantern Festival, showcasing large mechanical dinosaur lanterns and cultural performances [5] - "Comfort·Travel" theme includes the "One Ticket to Travel Sichuan-Chongqing" promotion, offering discounts at local businesses for ticket holders [6] Group 3: Thematic Exhibitions - The "Tianfu Boutique" theme exhibition will run from December 30, 2025, to January 3, 2026, featuring four main display areas: "Tianfu Granary," "Sichuan Intelligent Manufacturing," "Shu Li An Yi," and "Comfortable Sichuan" [7][8] - The exhibition will highlight local agricultural products, modern manufacturing innovations, and various consumer services, enhancing the immersive experience for visitors [8] Group 4: Creative Elements - A giant themed inflatable display will be set up on December 31, 2025, featuring local brands and cultural elements, complemented by a light show to enhance the New Year atmosphere [8]