Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan Brand"特色消费品牌展示 has been launched in Chengdu, aiming to enhance consumer experience and promote local products and services [1][3][4]. Group 1: Event Overview - The event is themed "Tianfu Boutique·Beautiful Encounter" and will run from December 30, 2025, to February 28, 2026, covering 61 days and featuring nine key activities along with numerous consumer promotion events [3][10]. - The event aims to meet diverse consumer needs during the New Year and Spring Festival, focusing on four main themes: "Fashion·Shopping," "Culinary·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [3][10]. Group 2: Product and Service Highlights - The "Chuan Brand"特色消费品牌展区 showcases over 150 products from 15 cities in Sichuan, with more than 90% being local brands or products manufactured in Sichuan [9]. - The event features innovative products such as ice cream robots and AI plush toys, highlighting the transition from traditional manufacturing to intelligent manufacturing in Sichuan [8][9]. Group 3: Consumer Engagement Activities - Key activities include the Sichuan E-commerce Festival in January 2026, which will involve over 100 key enterprises and thousands of merchants, featuring more than 200 live-streaming events showcasing Sichuan products [10]. - The 29th China (Sichuan) New Year Shopping Festival will host various themed exhibition areas with participation from nearly 30 countries and regions, creating a "global New Year flavor" experience for consumers [10]. Group 4: Economic and Market Impact - The event aims to promote a shift in consumption structure from product-focused to a balanced emphasis on both product and service consumption, highlighting the potential of service consumption as a new growth area [11][13]. - The collaboration between Sichuan and Chongqing will facilitate over 300 promotional activities, enhancing consumer access to local products and services [14][17].

Group 1 - The second "Tianfu Boutique" Spring Consumption Month and "Chuan-Zihao" characteristic consumption brand exhibition was launched in Chengdu, focusing on themes such as "Fashion Purchase," "Culinary Feast," "Leisure Enjoyment," and "Comfortable Travel" [3] - The event will run from December 30 to February 28, 2026, covering 61 days and including one launch event, nine key activities, and numerous consumption promotion activities organized by industry associations and businesses [3][4] - The "Chuan-Zihao" characteristic consumption brand exhibition showcased over 150 products from 15 cities in Sichuan, with more than 90% being local brands or products manufactured in Sichuan [3] Group 2 - During the event, nine key activities will be launched, including the Sichuan Goods E-commerce Festival and the "Purchase in China · New Year Flavor Tianfu" event, providing diverse options for consumers [4] - The initiative aims to cover all 21 cities in Sichuan and collaborate closely with Chongqing, conducting over 300 promotional consumption activities [4]

Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan-Zihao" characteristic consumption brand event will officially start on December 30, 2025, lasting for 61 days, aiming to promote local products and enhance consumer experiences during the New Year celebrations [1] Group 1: Event Overview - The event is organized by the Sichuan Provincial Government and various departments, featuring local products, quality services, and attractive discounts [1] - It will include nine key activities over the 61 days, focusing on four main themes: "Fashion·Shopping," "Fireworks·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [2] Group 2: Key Activities - "Fashion·Shopping" theme includes the Sichuan Goods E-commerce Festival starting in January 2026, featuring over 200 live broadcasts and thousands of "Chuan-Zihao" products [3] - The 29th China (Sichuan) New Year Shopping Festival will take place on January 30, 2026, with various themed exhibition areas and participation from international buyers [3] - "Leisure·Enjoyment" theme features the 32nd Zigong International Dinosaur Lantern Festival, showcasing large mechanical dinosaur lanterns and cultural performances [5] - "Comfort·Travel" theme includes the "One Ticket to Travel Sichuan-Chongqing" promotion, offering discounts at local businesses for ticket holders [6] Group 3: Thematic Exhibitions - The "Tianfu Boutique" theme exhibition will run from December 30, 2025, to January 3, 2026, featuring four main display areas: "Tianfu Granary," "Sichuan Intelligent Manufacturing," "Shu Li An Yi," and "Comfortable Sichuan" [7][8] - The exhibition will highlight local agricultural products, modern manufacturing innovations, and various consumer services, enhancing the immersive experience for visitors [8] Group 4: Creative Elements - A giant themed inflatable display will be set up on December 31, 2025, featuring local brands and cultural elements, complemented by a light show to enhance the New Year atmosphere [8]