Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan Brand"特色消费品牌展示 has been launched in Chengdu, aiming to enhance consumer experience and promote local products and services [1][3][4]. Group 1: Event Overview - The event is themed "Tianfu Boutique·Beautiful Encounter" and will run from December 30, 2025, to February 28, 2026, covering 61 days and featuring nine key activities along with numerous consumer promotion events [3][10]. - The event aims to meet diverse consumer needs during the New Year and Spring Festival, focusing on four main themes: "Fashion·Shopping," "Culinary·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [3][10]. Group 2: Product and Service Highlights - The "Chuan Brand"特色消费品牌展区 showcases over 150 products from 15 cities in Sichuan, with more than 90% being local brands or products manufactured in Sichuan [9]. - The event features innovative products such as ice cream robots and AI plush toys, highlighting the transition from traditional manufacturing to intelligent manufacturing in Sichuan [8][9]. Group 3: Consumer Engagement Activities - Key activities include the Sichuan E-commerce Festival in January 2026, which will involve over 100 key enterprises and thousands of merchants, featuring more than 200 live-streaming events showcasing Sichuan products [10]. - The 29th China (Sichuan) New Year Shopping Festival will host various themed exhibition areas with participation from nearly 30 countries and regions, creating a "global New Year flavor" experience for consumers [10]. Group 4: Economic and Market Impact - The event aims to promote a shift in consumption structure from product-focused to a balanced emphasis on both product and service consumption, highlighting the potential of service consumption as a new growth area [11][13]. - The collaboration between Sichuan and Chongqing will facilitate over 300 promotional activities, enhancing consumer access to local products and services [14][17].

覆盖川渝、串联元旦春节 活动以"天府精品·美好相遇"为主题，聚焦"时尚·购""烟火·宴""乐活·享""安逸·游"四大主题，从12月30日 持续到2026年2月28日，串联元旦、春节，61天内将举行1场启动活动、9项重点活动以及N场由行业商 协会和经营主体联动举办的消费促进活动，全方位满足老百姓消费需求。 启动活动现场，"川字号"特色消费品牌展区集中呈现了2025年火出圈、难得一见的"川字号"爆品。比 如，在"天府精品—四川智造"展区，冰淇淋机器人、AI智能毛绒玩偶、"星游座舱"等，全面展示了"四 川造"从厚重"制造"向智慧"智造"跨越的尖峰力量……据统计，展区共精选展出全省15个市（州）、150 余件产品，其中90%以上的产品都是四川本地品牌或者在四川制造。 活动期间还将陆续启动9项重点活动，为大家提供丰富多样的选择，包括川货电商节、"购在中国·年味 天府"百家新场景联动贺新春活动等。 此次活动不仅对四川21个市（州）全覆盖，还与重庆深度携手，共计开展300余场促消费活动。 "川字号"特色消费品牌展区。四川省商务厅供 图 华西都市报讯（记者 易弋力）12月30日晚，由省政府主办，商务厅、经济和信息化厅、农业农 ...

Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan-Zihao" characteristic consumption brand event will officially start on December 30, 2025, lasting for 61 days, aiming to promote local products and enhance consumer experiences during the New Year celebrations [1] Group 1: Event Overview - The event is organized by the Sichuan Provincial Government and various departments, featuring local products, quality services, and attractive discounts [1] - It will include nine key activities over the 61 days, focusing on four main themes: "Fashion·Shopping," "Fireworks·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [2] Group 2: Key Activities - "Fashion·Shopping" theme includes the Sichuan Goods E-commerce Festival starting in January 2026, featuring over 200 live broadcasts and thousands of "Chuan-Zihao" products [3] - The 29th China (Sichuan) New Year Shopping Festival will take place on January 30, 2026, with various themed exhibition areas and participation from international buyers [3] - "Leisure·Enjoyment" theme features the 32nd Zigong International Dinosaur Lantern Festival, showcasing large mechanical dinosaur lanterns and cultural performances [5] - "Comfort·Travel" theme includes the "One Ticket to Travel Sichuan-Chongqing" promotion, offering discounts at local businesses for ticket holders [6] Group 3: Thematic Exhibitions - The "Tianfu Boutique" theme exhibition will run from December 30, 2025, to January 3, 2026, featuring four main display areas: "Tianfu Granary," "Sichuan Intelligent Manufacturing," "Shu Li An Yi," and "Comfortable Sichuan" [7][8] - The exhibition will highlight local agricultural products, modern manufacturing innovations, and various consumer services, enhancing the immersive experience for visitors [8] Group 4: Creative Elements - A giant themed inflatable display will be set up on December 31, 2025, featuring local brands and cultural elements, complemented by a light show to enhance the New Year atmosphere [8]