编者按：2026年是"十五五"开局之年。内需市场潜力持续释放，消费新场景不断涌现，文旅融合、冰雪经济、国 潮消费等热点频现，展现出超大规模市场的韧性与活力。为深入解读开局新气象，央广网推出《数读中国开局新 活力》系列报道，以数据为支撑，聚焦各地消费场景、产业升级与民生改善的生动实践，呈现中国经济稳中求 进、活力迸发的时代图景。 十堰市茅箭区大川镇武当滑雪场航拍图（央广网发 茅箭区融媒体中心供图） 产业融合 催生冰雪经济新业态 滑雪场带来的客流，直接带动了消费业态的丰富与升级，推动冰雪经济产业链不断延伸和完善，从单纯的冰雪运 动向"冰雪+"多元复合型体验转变。 游客在武当滑雪场滑雪（央广网记者左洋 摄） 雪场内部，服务体验持续升级。今年新增了拥有107个座位的自助旋转小火锅区，让游客在运动之余能便捷享用热 气腾腾的美食。在雪场游客大厅新开设的咖啡厅里，店主陶向萍正忙碌着，"虽然刚开业不久，但这里成了游客 的'暖心驿站'。" 央广网十堰1月25日消息（记者赵玲 左洋）这个冬天，秦巴山区深处的十堰市茅箭区大川镇，冰雪经济让小 镇"热"出新高度。"今年雪场自1月5日启动试运营，运营周期持续至3月中上旬，全镇预计接待游 ...

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has achieved the goal of engaging 300 million people in ice and snow sports, providing continuous internal momentum for development [1] - The industry is transitioning from rapid growth to high-quality development, necessitating discussions on how to achieve this shift [1] Industry Development - The ice and snow industry has established a complete industrial chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [1] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, enhancing user experience [2] - The market for ice and snow equipment is vast, with a focus on cultivating internationally competitive domestic brands and increasing R&D investment [2] Market Trends - The industry is evolving from pure ice and snow sports to a "snow + " multi-composite experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial streets [2] - The "snow + culture" trend is emerging, with ice sculptures, performances, and themed museums enriching the industry [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and deep ice and snow culture to create world-class ski resort destinations [3] - Southern regions are effectively expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, highlighting its emergence as a significant force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and skills training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems have improved operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing has optimized the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from a focus solely on ice and snow sports to a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial areas [2] - Cultural aspects such as ice sculptures, performances, and themed museums are enriching the industry, with notable cultural IPs like Harbin Ice and Snow World gaining international recognition [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to create world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third pole" for ice and snow, capitalizing on its unique powder snow resources [3] - Southern regions are expanding the market through indoor ski facilities, addressing regional disparities in development [3] - Recommendations for balanced regional development include coordinated policy efforts and leveraging local competitive advantages, such as promoting the "Beijing-Zhangjiakou" winter sports model [3]