在2025-2026雪季来临之际，北方多地降雪提前，各大滑雪场陆续"开板"。这个冬季，冰雪产业迎来里程碑时刻——《中国冰雪产业发展研究报告 （2025）》预测，2025年中国冰雪产业规模将突破万亿元大关，达到10053亿元。从2015年的2700亿元到2025年的万亿规模，中国冰雪产业在十年间实现 了跨越式增长，年均增速超过26%。 市场基础持续扩大，消费主体多元化发展 冰雪经济是以冰雪资源为基础，以冰雪运动为引领，融合旅游、文化、装备等相关产业的综合经济体系。数据显示，2024-2025冰雪季，全国居民冰雪运 动参与人数达2.92亿人，参与率为20.61%，较上一冰雪季增加约2744万人。 可以看到，参与人群的扩大直接转化为消费增长。数据显示，2024-2025冰雪季，居民参与冰雪运动及带动消费规模超1875亿元，同比增长超25%。全国 滑雪场消费金额达786.13亿元，且滑雪场周边两公里消费金额增长27.97%。 与此同时，消费主体还呈现出多元化的趋势。"亲子家庭"成为滑雪场的核心客群，消费占比达54%。以00后、学生群体为主的"新生世代"客群表现同样亮 眼，消费占比17%，日均增长177%，成为推动市场 ...

Core Insights - The rise of the ice and snow economy is driven by a dual interaction between new supply and new demand, leading to a dynamic balance that promotes high-quality economic development in China [1][4] Group 1: Market Trends - The ice and snow economy is becoming a new consumption hotspot, with activities like skiing, ice sculpture, and snow fishing gaining popularity [1] - In Harbin, the average daily search volume for the Ice and Snow World increased by nearly 163% since mid-October, indicating a surge in consumer interest [2] - The number of ice and snow-related enterprises in Harbin exceeded 2,300, with a compound annual growth rate of 23.6% over the past three years [2] Group 2: Economic Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [4] - The participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [4] Group 3: Industry Integration - The "ice and snow +" model is expanding the economic landscape, integrating various sectors such as education, tourism, culture, and agriculture [5][6] - The integration of multiple business formats is enriching the service offerings of the ice and snow economy, transitioning from single sports consumption to a comprehensive experience [6] Group 4: Policy Support - The Chinese government has introduced a series of supportive policies to enhance the development of the ice and snow economy, including a recent directive with 24 measures to stimulate growth across the entire industry chain [7] - The application of new technologies like 5G and AI is driving high-quality development in ice and snow equipment manufacturing, enhancing user experience [7] Group 5: Future Outlook - The ongoing development of various new economic forms, such as the "first release economy" and "silver economy," is expected to further stimulate consumer demand and support the growth of the ice and snow economy [8] - The strategic focus on enhancing supply-demand compatibility aims to unlock the potential of China's vast market, contributing to sustainable economic growth [8]

Core Insights - The scale of China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 100.53 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product and service offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's ski areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - The supply side needs to focus on improving the quality and quantity of ice and snow venue facilities and products [1] - Key recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to develop world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third polar" region for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policies and leveraging local competitive advantages [3]

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has achieved the goal of engaging 300 million people in ice and snow sports, providing continuous internal momentum for development [1] - The industry is transitioning from rapid growth to high-quality development, necessitating discussions on how to achieve this shift [1] Industry Development - The ice and snow industry has established a complete industrial chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [1] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, enhancing user experience [2] - The market for ice and snow equipment is vast, with a focus on cultivating internationally competitive domestic brands and increasing R&D investment [2] Market Trends - The industry is evolving from pure ice and snow sports to a "snow + " multi-composite experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial streets [2] - The "snow + culture" trend is emerging, with ice sculptures, performances, and themed museums enriching the industry [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and deep ice and snow culture to create world-class ski resort destinations [3] - Southern regions are effectively expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experiences [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from traditional ice and snow sports to a "snow+" multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow+tourism" model is maturing with improved facilities in ski resorts, while "snow+culture" initiatives are enriching the industry with ice sculptures, performances, and themed museums [2] - The "snow+wellness" concept combines ice sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policies and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2025, highlighting its significance as a new economic force [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and products [1] - Recommendations include upgrading venue infrastructure, enhancing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow+" model, integrating various experiences such as tourism, culture, and wellness [2] - The "snow+ tourism" model is maturing with improved amenities in ski resorts, while "snow+ culture" is gaining traction through ice sculptures and themed museums [2] - The combination of ice and snow sports with wellness tourism is creating new winter health tourism products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Xinjiang is emerging as China's "third polar region" for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances and avoiding homogenized competition are key focus areas for future growth [3] - Recommendations include coordinated policy efforts and leveraging regional strengths to ensure comprehensive development of the ice and snow industry [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has successfully engaged 300 million people in ice and snow sports, providing a continuous internal driving force for development [1] - The focus is shifting from rapid growth to high-quality development, necessitating discussions on how to achieve this transition [1] Industry Development - The ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skills training, and downstream tourism and leisure [1] - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience and operational efficiency [2] - The market is innovating to meet diverse consumer needs, with offerings like children's ski areas, night skiing, and snow-themed events [1][2] Market Trends - The industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness into ice and snow activities [2] - The "snow + tourism" model is maturing, with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines ice and snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, highlighting its emergence as a significant force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and skills training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems have improved operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing has optimized the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from a focus solely on ice and snow sports to a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial areas [2] - Cultural aspects such as ice sculptures, performances, and themed museums are enriching the industry, with notable cultural IPs like Harbin Ice and Snow World gaining international recognition [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to create world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third pole" for ice and snow, capitalizing on its unique powder snow resources [3] - Southern regions are expanding the market through indoor ski facilities, addressing regional disparities in development [3] - Recommendations for balanced regional development include coordinated policy efforts and leveraging local competitive advantages, such as promoting the "Beijing-Zhangjiakou" winter sports model [3]

Core Viewpoint - The development of the ice and snow economy is gaining momentum across various regions in China, with significant government initiatives and events planned to enhance winter tourism and related industries. However, the industry faces challenges due to its seasonal and regional characteristics, necessitating a transformation for companies to achieve stable year-round operations [1]. Group 1: Industry Initiatives - The Heilongjiang Provincial Government has issued an implementation plan for a "100-day action" for winter tourism from 2025 to 2026, aiming to create a world-class ice and snow tourism destination [1]. - The 19th Xinjiang Winter Tourism Industry Trade Expo and the 2025 Xinjiang Hot Snow Festival will take place from November 14, 2025, to January 14, 2026 [1]. - Other provinces such as Jilin, Gansu, Liaoning, and Hebei are also introducing policies to encourage the development of the ice and snow industry, contributing to a growing interest in the capital markets [1]. Group 2: Strategies for Companies - Companies should focus on high-end ice and snow equipment, leveraging advanced technology to overcome seasonal dependencies. This includes developing mobile and easy-to-assemble snow-making machines for various climates and exploring export opportunities [2]. - The development of ice and snow derivative products through collaboration with well-known IPs can activate consumer potential, allowing companies to maintain sales even in off-seasons [3]. - Establishing a closed-loop ecosystem for ice and snow events, including training, regional competitions, and national finals, can help maintain operations year-round and mitigate seasonal revenue fluctuations [4]. - Companies can explore the health industry by offering packages that combine ice and snow sports with wellness services, thus increasing occupancy rates during off-seasons and attracting high-net-worth individuals [5]. Group 3: Overall Recommendations - Companies are encouraged to innovate technologically, empower products through IP collaborations, support operations with event management, and extend into the health sector to create a sustainable business ecosystem that operates year-round [5].