Group 1 - MOVA is positioned as a leading high-end innovative smart home appliance brand, ready to expand into the broader consumer market, as evidenced by its debut at the 2026 Spring Festival Gala [1][2] - The integration of embodied intelligence technology with national cultural IPs presents a new path for the industrialization and popularization of China's cutting-edge technology [2] - The collaboration with the Spring Festival Gala aligns MOVA's core philosophy of "using smart technology to reshape family spaces" with the emotional needs of family gatherings, indicating a dual approach to industrial innovation and consumer upgrade [2][3] Group 2 - MOVA's market influence is validated by significant growth metrics, including a 232% increase in GMV during the 2025 618 shopping festival and being the top seller of laser radar lawn mowers globally from November 2024 to October 2025 [4][9] - The brand's strategy focuses on moving beyond traditional hardware to embrace AI and embodied intelligence, addressing real-life needs through various mobile robots [4][12] - The Spring Festival Gala serves as a platform for the widespread adoption of embodied intelligence technology, reaching over a billion viewers and breaking down barriers between hard technology and consumer markets [5][6] Group 3 - MOVA's approach to product strategy is validated in multiple overseas markets, directly entering mature markets like Germany and the USA without following traditional paths [7] - The company emphasizes rapid conversion of technological breakthroughs into product advantages, which is crucial in the fast-evolving consumer electronics market [8] - MOVA has established a large ecosystem with over 19 product lines and more than 2000 patents, focusing on upgrading products based on specific scene needs [13][14] Group 4 - The brand's vision includes developing home service robots that interact with users through various sensory modalities, aiming for a comprehensive upgrade in family life experiences [13] - MOVA's diverse product matrix covers indoor and outdoor living scenarios, enhancing market value through continuous product expansion [14] - The emergence of MOVA at the Spring Festival Gala symbolizes a significant transformation in China's consumer electronics industry, reflecting the country's shift from following to leading in advanced fields like embodied intelligence [14]

2026 年 1 月 29 日，劳尼克斯在上海举办生态合作伙伴大会。会议围绕智能园林工具的发展趋势、电动化进 程以及渠道协同模式展开交流，来自全国多地的经销商及生态伙伴参与其中。大会聚焦高性能锂电在园林工具 领域的应用方向，以及面向区域市场的长期合作与共建逻辑。 ▍ 园林工具迈入结构性转型阶段 园林工具行业正处在由传统燃油产品向电动化、低碳化转型的关键阶段。长期以来，燃油产品在作业能力与稳 定性上的优势，使其在市场中占据主导地位，但随之而来的高噪音、高排放及高维护成本问题，也逐渐成为行 业发展的制约因素。 随着电动化技术的持续成熟，行业关注点正在从 "是否可用"转向"是否真正适用于专业场景"。在这一过程中， 仅依靠低成本竞争的锂电产品难以建立长期优势，高性能锂电与智能化能力，正在成为推动行业升级的重要方 向。同时，渠道端也在重新审视自身的发展模式，更加关注经营的稳定性与可持续性。 ▍ 以电动化为基础的长期发展路径 在行业结构性变化的背景下，劳尼克斯将园林工具业务定位为以电动化为基础、以智能化能力为延展的长期发 展方向。公司方面认为，具备长期市场价值的电动化产品，应在动力表现、使用体验与系统稳定性之间实现平 衡 ...

Core Insights - The CES 2026 showcased MOVA's advancements in smart gardening technology, emphasizing automation and user-friendly solutions for outdoor maintenance [1][17] - MOVA introduced innovative products like the NAVAX AWD and LiDAX Ultra AWD Flex series, which utilize advanced technologies such as satellite-based RTK and AI vision for efficient lawn care [3][6] Product Innovations - The NAVAX AWD series features satellite-based RTK technology, allowing for centimeter-level positioning accuracy without the need for additional RTK base stations, making it suitable for large or network-limited areas [3] - The UltraTrim™ 2.0 technology in the NAVAX AWD series significantly reduces uncut grass areas to just 1.2 inches, addressing a common pain point for users [4] - The LiDAX Ultra AWD Flex series is designed for narrow spaces, capable of navigating areas as small as 23.6 inches wide while maintaining precise cutting performance [6] Automation and User Experience - MOVA's 60V smart gardening tool series integrates a unified battery and charging system, enabling energy sharing across devices and enhancing user convenience [7] - The GL620 self-propelled mower features the PaceMate system for variable speed control based on user movement and grass resistance, improving efficiency [9] - The GB628 high-performance leaf blower is designed for versatile outdoor cleaning, featuring a TurboJetX system for effective airflow management [11] Broader Product Range - The EvoLife series includes over 20 electric tools designed for various household and garden tasks, emphasizing portability and ease of use [12] - The smart touch wireless portable pressure washer is designed for everyday cleaning needs, featuring a lightweight, foldable design and intuitive controls for user-friendly operation [14][16] Market Position and Strategy - MOVA's focus on smart algorithms and system integration differentiates it from traditional gardening brands, aiming to redefine user interaction with garden maintenance [17] - The company seeks to introduce the concept of automated gardening to users in Europe and North America, promoting the idea of delegating repetitive tasks to smart devices [17]