Core Viewpoint - The stock of Guangdong Haotaitai Technology Group Co., Ltd. has experienced fluctuations, with a year-to-date increase of 78.23% but a recent decline of 9.15% over the past five trading days [1] Group 1: Company Overview - Guangdong Haotaitai Technology Group was established on January 5, 2005, and went public on December 1, 2017 [2] - The company's main business involves the research, manufacturing, and sales of smart drying and security products, with smart home products accounting for 84.03% of revenue [2] - As of June 30, the number of shareholders decreased by 26.22% to 7,324, while the average circulating shares per person increased by 35.54% to 54,943 shares [2] Group 2: Financial Performance - For the first half of 2025, the company reported a revenue of 677 million yuan, a year-on-year decrease of 5.00%, and a net profit attributable to shareholders of 86.17 million yuan, down 39.97% year-on-year [2] - The company has distributed a total of 745 million yuan in dividends since its A-share listing, with 282 million yuan distributed in the last three years [3] Group 3: Stock Market Activity - On September 22, the stock price fell by 2.09% to 28.98 yuan per share, with a total market capitalization of 11.662 billion yuan [1] - The stock has been on the龙虎榜 (top trading list) twice this year, with the most recent appearance on September 18, where it recorded a net buy of -33.33 million yuan [1]

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 16.87 CNY, maintaining the rating [4][9]. Core Views - The company has experienced a decline in revenue and net profit in 2024, with a revenue of 1.557 billion CNY, down 7.78% year-on-year, and a net profit of 248 million CNY, down 24.07% year-on-year [2][9]. - Despite the overall market challenges, the company’s smart clothes drying rack sales have seen a year-on-year increase of 19.42% in 2024, driven by new product iterations and effective marketing strategies [3][9]. - The company is expected to benefit from the gradual implementation of national subsidies, which may stimulate demand in the second quarter of 2025 [3][9]. Financial Performance Summary - In 2024, the company's gross margin was 47.98%, a decrease of 3.37 percentage points year-on-year, with a significant drop in Q4 to 37.58% [4][8]. - The net profit margin for 2024 was 15.94%, down 3.42 percentage points year-on-year, with Q4 showing a net profit margin of 11.88% [8][9]. - The company’s revenue projections for 2025-2027 are 1.719 billion CNY, 1.921 billion CNY, and 2.156 billion CNY, respectively, with expected growth rates of 10.41%, 11.75%, and 12.25% [9][10]. Market Position and Strategy - The company is positioning itself as a leader in the smart home sector, focusing on enhancing its product offerings and expanding its online sales channels [3][9]. - The company is implementing a strategy to reduce reliance on traditional distribution models by transitioning to a direct sales approach [3][9]. - The ongoing development of a provincial operation platform and optimization of engineering channel structures are expected to support stable growth [9][10].