运营3个月后，小红书的到店项目突然"黄了" 。 根据小红书官方发布公告， "小红卡"业务将于2026年1月1日起暂停试运营。这是小红书在今年9月上线试 运营的项目，核心目的是让用户在指定的精选门店消费时享受"吃喝玩乐一卡通"的折扣，其年卡收费为 168元。 小红书官方对于关停的理由是"准备不够充分，还没能满足大家对本地生活丰富性与便捷性的需求。 " 无论是用户还是商家，均有人对小红卡的体验表示不满。用户侧认为，小红卡的功能欠缺，导致开卡权 益作废，而商家侧表示，交了钱做小红卡官方认证，但官方的福利和承诺均未兑现。 "没服务 ，没售后， 没对接，十分敷衍，拖时间" ，有商家对此非常失望："给了钱其他什么都不管？" 交 等来 交了600元，等来了"三无服务" 小红卡的推出可谓来势汹汹。作为小红书的本地生活会员卡，其定位为"精选吃喝玩乐一卡通" ，于2025 年9月在上海、杭州、广州三城同步上线。依托马路生活节这样的大型活动，小红卡在短时间内进行了规 模化验证。 《BUG》栏目注意到，部分小红书用户在开通"小红卡"后的体验较差。部分用户在黑猫投诉上表示，小 红书官方对于小红卡的开卡礼权益没有任何提醒，也没有使用截止 ...

文|《BUG》栏目 罗宁 运营3个月后，小红书的到店项目突然"黄了"。 根据小红书官方发布公告，"小红卡"业务将于2026年1月1日起暂停试运营。这是小红书在今年9月上线 试运营的项目，核心目的是让用户在指定的精选门店消费时享受"吃喝玩乐一卡通"的折扣，其年卡收费 为168元。 小红书官方对于关停的理由是"准备不够充分，还没能满足大家对本地生活丰富性与便捷性的需求。" 无论是用户还是商家，均有人对小红卡的体验表示不满。用户侧认为，小红卡的功能欠缺，导致开卡权 益作废，而商家侧表示，交了钱做小红卡官方认证，但官方的福利和承诺均未兑现。"没服务 ，没售 后，没对接，十分敷衍，拖时间"，有商家对此非常失望："给了钱其他什么都不管？" 交了600元，等来了"三无服务" 小红卡的推出可谓来势汹汹。作为小红书的本地生活会员卡，其定位为"精选吃喝玩乐一卡通"，于2025 年9月在上海、杭州、广州三城同步上线。依托马路生活节这样的大型活动，小红卡在短时间内进行了 规模化验证。 《BUG》栏目注意到，部分小红书用户在开通"小红卡"后的体验较差。部分用户在黑猫投诉 【下载黑 猫投诉客户端】上表示，小红书官方对于小红卡的开卡礼权益 ...

Core Viewpoint - The article emphasizes the expansive potential of embodied intelligence beyond current robotic applications, highlighting the launch of the "Mofa Cloud" platform by Mofa Technology, which enables 3D digital humans to interact naturally with users [1][3][5]. Summary by Sections Introduction to Embodied Intelligence - The concept of embodied intelligence is linked to the development of digital humans, which can enhance interaction capabilities in various applications [2][4]. Mofa Cloud Platform - Mofa Technology has introduced the "Mofa Cloud" platform, the world's first infrastructure for embodied intelligence, aimed at developers [3][4]. - This platform allows large language models to gain physical presence, enabling robots to express emotions and actions naturally [5][6]. Key Features of Mofa Cloud - The platform boasts an end-to-end latency of less than 1.5 seconds, supports millions of concurrent users, and can operate on low-cost computing architectures [6][28]. - It generates real-time 3D digital human expressions, voice, and gestures based on text input, facilitating seamless multimodal interactions across various devices [8][12]. Applications of Mofa Cloud - Mofa Cloud serves three main application directions: enhancing AI models with physical expression, upgrading screens to embodied intelligent interfaces, and enabling humanoid robots to communicate naturally [11][12][15]. - It can be deployed in settings like hotels and government offices for roles such as reception and guidance, providing 24/7 service [17][18]. Developer Accessibility - The platform supports SDK and API integration, allowing developers to embed its capabilities into any terminal or application, creating interactive AI companions [20][34]. Overcoming Challenges - Mofa Cloud addresses the challenges of creating high-quality, low-latency, and cost-effective digital humans, breaking the "impossible triangle" of quality, cost, and scalability [23][27]. - The platform utilizes a cloud-edge architecture that minimizes bandwidth and computational requirements, making it adaptable to various systems and devices [28][30]. Unique Positioning - Unlike traditional digital human platforms, Mofa Cloud focuses on driving interaction rather than merely generating content, allowing for real-time responses and emotional engagement [36][40]. - It integrates the capabilities of digital humans with large models, creating a new category of embodied intelligent agents that enhance human-computer interaction [43][55]. Future Implications - The launch of Mofa Cloud signifies a shift in how embodied intelligence is perceived, emphasizing the importance of physical presence in AI interactions [56][58].