用AI修一条"直播运营"的高速公路 直播电商的本质是效率竞赛，但长期以来，这场竞赛更多靠人海战术与经验堆积。 交个朋友自2020年罗永浩抖音首秀起步后，2022年开始1+N直播模式，建立垂类直播账号矩阵，如今，在抖音、淘宝两个主账号外，全网直播间60+，覆盖 粉丝数1亿+。 这么庞大的业务体量，全靠人是无法支持的。 头图 | 虎嗅智库 当交个朋友的双数字人直播间带货达5500万，WeShop唯象为垂类电商平台一周搞定7万张清仓图，网易云商帮王府井门店客服每天节省4-6h，凌迪科技让某 成衣品牌打样成本直降三成......AI不再只是试点，已经真正落地核心业务，并取得成效。 当前，企业面临的关键问题已经不是要不要用AI，而是如何用好AI？ 7月29日-30日，虎嗅智库第二期汇聚以上四家领先企业的一线操盘手，聚焦营销服环节的流量、成本、增长等难题，通过拆解真实案例和前沿技术讲解，梳 理出一条贯穿"内容生成、运营提效、交易转化、生产变革"的AI电商营销服实战路径。 出品 | 虎嗅智库 早期，交个朋友借助一些低代码平台支撑系统运转，但效果有限，无法梳理出标准化业务流程、不能沉淀数据，而且因为系统线操作分散，用户体验也 ...

Group 1 - DeepSeek's launch has sparked global interest and boosted China's tech development, leading to widespread adoption of large models across various consumer sectors such as tourism, transportation, food delivery, and e-commerce for personalized recommendations and efficiency improvements [2] - The central economic work conference emphasized the importance of boosting consumption and expanding domestic demand, particularly through service consumption, which is increasingly driven by consumer demand for high-quality, intelligent services [2] - The "AI + Consumption" initiative aims to reshape the entire consumption landscape, creating new consumer hotspots and scenarios [2] Group 2 - The concept of "emotional value consumption" has emerged, where young consumers prioritize emotional benefits alongside product value, with AI enhancing the understanding of individual preferences [3] - Companies like Super Playmate utilize AI to identify consumer needs and preferences, transforming emotional companionship products into personalized offerings based on user behavior data [3][4] - AI is being integrated into gaming to enhance user engagement and personalize experiences, with companies like Youzu Network leveraging AI for better understanding of player needs and improving service offerings [5] Group 3 - AI is driving efficiency improvements in various sectors, including gaming and e-commerce, by enabling personalized services and enhancing user interaction [6] - Youzu Network has established an AI Innovation Institute to explore AI's potential in global game development and distribution, significantly improving operational efficiency [6] - In the e-commerce sector, AI is transforming product recommendation systems and enhancing app functionalities to better meet complex user demands [6][7] Group 4 - AI is creating new consumer markets by integrating with smart home products and wearable technology, enhancing user interaction and service delivery [9][10] - Companies like萤石网络 are focusing on AI's role in smart home applications, emphasizing the importance of behavioral data for improving service quality [9] - The development of exoskeleton robots is also gaining traction, with companies exploring AI's potential to enhance user experience and functionality [9] Group 5 - The competition for AI talent has intensified, with major tech companies launching aggressive recruitment campaigns to attract skilled professionals [11] - Companies are also focusing on internal AI integration, streamlining operations and enhancing productivity through AI tools [11][12] - The younger workforce in the toy industry is driven by passion and creativity, leading to innovative approaches in product development [12][13]

Group 1 - The core viewpoint of the conference is that AI has transitioned from an auxiliary role to a revolutionary force in business, emphasizing its ability to create unprecedented innovations rather than just optimizing existing processes [3][6][32] - The conference highlighted the importance of collaboration between academia and industry to foster talent that is not only knowledgeable in AI but also in specific business sectors [6][8] - Various industry leaders shared practical applications of AI across different retail sectors, showcasing how AI is driving efficiency and transforming business models [11][15][19][27] Group 2 - The event featured discussions on the digital transformation in retail, with companies like 天虹股份 and 伊利集团 demonstrating how AI can enhance customer service and operational efficiency through localized deployments and algorithm integration [13][17] - The challenges faced by the fresh produce and restaurant sectors were addressed, with companies like 叮咚买菜 and 海底捞 emphasizing the need for a balance between efficiency and human interaction in service delivery [21][23] - The conference concluded with the release of the "Top 10 GenAI Implementation Cases in Retail," showcasing successful AI applications that can serve as replicable models for the industry [29][32]