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焕新闽北“菜篮子”:永辉超市南平浦城兴华路调改店9月12日开业
Sou Hu Cai Jing· 2025-09-12 04:49
Core Insights - The article highlights the renovation of Yonghui Supermarket's first store in Nanping, which adopts the "Pang Donglai" model to enhance local consumption and market vitality [1] Product and Service Enhancements - The store's operating area is nearly 3000 square meters, with a significant product restructuring that removed 6270 items and added 2745 new items, achieving 80% alignment with Pang Donglai's product structure [2] - Fresh food's share increased from 5% to 25%, catering to consumer demand for delicious, healthy, and efficient living [2] - The fresh produce section introduced trendy items like fruit cuts and cold brew tea, while the seafood section focuses on direct sourcing from coastal areas, offering high-end seafood options [4][6] Customer Experience and Safety - The store emphasizes customer experience with various services, including deep processing of meat and seafood, and personalized fruit cutting [9] - A commitment to food safety is highlighted by the "no overnight products" policy and the "468 principle" for fruit cuts, ensuring freshness and building consumer trust [11] Employee Welfare and Development - The renovation increased employee numbers from 82 to 105, with improved average salaries and benefits, including paid vacation and enhanced working conditions [14] - The "Craftsman Program" aims to develop a skilled workforce with a clear career path and national certification for employees [18] Future Plans - Yonghui plans to continue its store renovation process across the country, with upcoming projects in Shaowu and Jianou, aiming to establish itself as a national supermarket that meets the needs of mainstream Chinese families [20]
永安永辉五四店“胖东来模式”焕新登场,引领品质消费新风尚
Sou Hu Cai Jing· 2025-08-22 15:10
Core Insights - The reopening of Yonghui Supermarket on Wusi Road marks a significant upgrade in retail services in Yong'an, reflecting the city's commitment to enhancing consumer experiences and establishing itself as a regional commercial hub [1][7] Product Adjustments - Yonghui Supermarket has removed nearly 10,000 existing products and introduced over 3,200 high-quality new items, aligning its product structure closely with the "Fat Donglai model" [1] - The proportion of imported goods has increased to 15%, and the share of fresh food offerings has risen from 5% to 25%, catering to local consumer preferences [1][5] Fresh Produce Highlights - The fresh produce section emphasizes "quality at a good price" with a diverse selection of essential and trendy items, including seasonal fruits from Xinjiang [3] - Organic vegetables and local soup herbs have been introduced, ensuring safety and traceability throughout the supply chain [3] Store Environment and Services - The store has undergone a comprehensive upgrade in layout and services, with wider shopping aisles and a more inviting atmosphere [5] - Unique services such as free cooking assistance and tasting opportunities for fruits and vegetables enhance the shopping experience [5] Employee Welfare - Employee salaries have significantly increased, and the benefits system has been improved, including paid vacation and enhanced working conditions [7] - These initiatives aim to boost employee satisfaction and service quality, laying a strong foundation for customer service excellence [7] Strategic Implications - The successful implementation of the "Fat Donglai model" in Yong'an sets a precedent for future store upgrades in the Sanming region, potentially elevating the area's commercial capabilities [7]