Core Insights - The article highlights the renovation of Yonghui Supermarket's first store in Nanping, which adopts the "Pang Donglai" model to enhance local consumption and market vitality [1] Product and Service Enhancements - The store's operating area is nearly 3000 square meters, with a significant product restructuring that removed 6270 items and added 2745 new items, achieving 80% alignment with Pang Donglai's product structure [2] - Fresh food's share increased from 5% to 25%, catering to consumer demand for delicious, healthy, and efficient living [2] - The fresh produce section introduced trendy items like fruit cuts and cold brew tea, while the seafood section focuses on direct sourcing from coastal areas, offering high-end seafood options [4][6] Customer Experience and Safety - The store emphasizes customer experience with various services, including deep processing of meat and seafood, and personalized fruit cutting [9] - A commitment to food safety is highlighted by the "no overnight products" policy and the "468 principle" for fruit cuts, ensuring freshness and building consumer trust [11] Employee Welfare and Development - The renovation increased employee numbers from 82 to 105, with improved average salaries and benefits, including paid vacation and enhanced working conditions [14] - The "Craftsman Program" aims to develop a skilled workforce with a clear career path and national certification for employees [18] Future Plans - Yonghui plans to continue its store renovation process across the country, with upcoming projects in Shaowu and Jianou, aiming to establish itself as a national supermarket that meets the needs of mainstream Chinese families [20]

Core Insights - The opening of Yonghui's Wuqing Zhuzong Daguangming Center store marks a significant addition to the new business district in Wuqing, Tianjin, showcasing the effectiveness of the store's transformation model and responding to the region's strategy for internationalization, high-end development, and smart consumption [1] Sales Performance - The store experienced a remarkable sales increase of over 400% year-on-year within the first week, with customer traffic surging by more than 200% [3] - Popular fresh food items such as shrimp, cucumbers, and dragon fruit have gained high popularity, alongside summer favorites like juices and ice products [3] Best-Selling Products - The newly added baking and prepared food sections have been particularly well-received, with the fresh food area becoming a key traffic driver [5] - Top-selling items include a variety of baked goods, seasonal fruits, and customized dairy products, all praised for their quality [5] Employee Focus - The transformation emphasizes the importance of employees, with a significant increase in frontline staff and salary improvements [7] - Employee benefits include paid annual leave after one year of service, dedicated rest areas, training rooms, and a free cafeteria [7] Skills Development - Yonghui's "Craftsman Plan" has successfully certified over 50 skilled workers in the Tianjin area, promoting a collaborative training system between stores [9] - The plan aims to enhance service quality and customer experience through technical standards and professional recognition [9] Future Plans - The Wuqing New Business District's task force will continue to develop diverse consumption scenarios and foster new business formats to contribute to Tianjin's goal of becoming an international consumption center [11]

Investment Rating - The report maintains a "Buy" rating for the wholesale and retail trade industry, expecting significant growth in the coming months [1]. Core Insights - Offline, Yonghui Supermarket is set to launch its first "717 Good Food Festival" from July 9 to July 20, 2025, aiming to enhance product exposure and transition from a "shelf logic" to a "lifestyle logic" approach [10][11]. - Online, Meituan has achieved a record of over 120 million daily orders, indicating intense competition in the instant retail sector [14][28]. Industry Data Tracking - GMV performance shows a year-on-year decline of 9.63% for Tmall and JD.com in the second week of June [16]. - The retail sector is experiencing slight pressure, with supermarkets and department stores underperforming, while e-commerce is stabilizing at the bottom [3]. Market Review - During the week of June 30 to July 4, 2025, major indices like the Shanghai Composite Index and Shenzhen Component Index rose by 1.40% and 1.25%, respectively, while the retail sector saw a slight decline of 0.16% [20][24]. Investment Recommendations - Yonghui Supermarket is recommended for its transformative business model towards a selective retail approach, which is expected to drive long-term growth in the post-consumption era [26]. - Meituan is viewed positively for its established barriers in user perception, rider management, and merchant relationships, despite the competitive landscape [28].