Core Insights - The article emphasizes the rich geographical resources and diverse climate in China that foster unique agricultural products, highlighting the shift towards large-scale and branded development in the agricultural sector [1] - It discusses the challenges faced by specialty industries, including low added value, insufficient quality supply, low standardization, and slow new product development, which hinder further growth [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products and developing new processing products to meet diverse consumer demands [1] Group 1 - The Ningxia goji berry industry serves as a reference model for the development of agricultural specialty products, showcasing successful cross-industry practices [1][2] - Over 90% of new goji berry products in China are developed and produced in Ningxia, with the brand value of Zhongning goji berries reaching 20.52 billion yuan, ranking 10th in China's geographical indication regional brand list [2] - The article highlights the importance of solidifying the industrial foundation for the cross-industry development of agricultural specialty products, emphasizing the need for scale, standardization, and branding [2][3] Group 2 - Technological innovation is identified as the core driving force for the cross-industry development of agricultural specialty products, with Ningxia focusing on R&D in goji berries, dairy, and wine industries [3] - The establishment of collaborative innovation systems involving government, universities, and enterprises is crucial for enhancing product development and market application [3] - The article suggests that cross-industry integration not only innovates product forms but also reconstructs the industrial ecosystem and value logic, enhancing brand recognition and consumer loyalty [3]

Core Viewpoint - The development of the "Chaidamu Goji Berry" industry in Golmud City, Qinghai Province, has transformed a small agricultural product into a significant industry, serving as a pillar for local farmers' income and a leading sector for the city's green agricultural output [1][3]. Industry Development - The Chaidamu Goji Berry industry has evolved over 16 years, becoming a major source of income for local farmers and contributing to the establishment of Golmud as a green agricultural product hub [1]. - The industry has diversified, with 61.4% of the 6,693 agricultural households in the city engaged in goji berry cultivation, creating a multi-faceted planting structure [6]. Technological Advancements - Advanced processing technologies, such as high-speed color sorting machines and low-temperature vacuum drying, have significantly improved the efficiency and quality of goji berry processing [3][5]. - The color sorting machine can process 1 ton of goji berries per hour, greatly enhancing quality control compared to manual sorting [3]. Employment and Economic Impact - The goji berry industry has created over 960 jobs for local farmers, with expectations to reach 9,980 person-times for harvesting by 2025 [6]. - Local processing enterprises have partnered with rural revitalization funds to stabilize employment and address the challenges of selling goji berries for farmers [6]. Product Innovation - The industry has introduced innovative products, including goji berry juice and oil, which have significantly increased the added value of the goji berry [6]. - New packaging designs, such as portable goji berry juice in convenient containers, are being developed to attract younger consumers [6].

Core Insights - Ningxia goji berries are renowned for their unique quality, attributed to the region's distinct geographical and climatic conditions, resulting in sweet, large, and thin-skinned berries [1] - In 2024, Ningxia's goji berry cultivation area is projected to reach 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - Ningxia goji berries are evolving from a single product focus to a diversified business model, incorporating high-tech processing methods and expanding into various sectors including health products, cosmetics, and cultural experiences [6] Industry Development - The goji berry industry in Ningxia is experiencing significant growth, with one out of every four pounds of goji berries in China sourced from this region [4] - The international market presence of Ningxia goji berries is expanding, with exports reaching over 50 countries and regions, including Germany, the United States, and Japan [6] - The industry is transitioning from merely selling products to offering experiences and cultural narratives, enhancing its market appeal and value [6]

Core Insights - Ningxia is focusing on developing its unique industrial advantages, particularly in modern coal chemical and clean energy industries, as well as specialty agriculture like goji berries and wine production [1][5][6] Group 1: Industrial Development - The Ningdong Gobi Desert hosts the world's largest indirect coal liquefaction project, converting 60,000 tons of coal daily into high-value products such as aviation fuel and high-end lubricants [1] - Ningxia has initiated a three-year action plan for high-quality development of its specialty industries, emphasizing the enhancement of industrial chains, bases, parks, and clusters [1][6] - The region aims to establish billion-yuan industrial chains and clusters in advanced photovoltaic, high-end equipment, and modern chemical industries [6] Group 2: Technological Innovation - Ningxia is promoting deep integration of technological innovation with industrial development, with a focus on modern coal chemical, clean energy, and specialty agriculture [2] - The region's R&D expenditure has increased by an average of 12.8% annually over the past three years, with over 80% of this funding coming from enterprises [2] - Key technological breakthroughs are targeted in areas such as coal-oil-gas coupling and high-value processing of goji berries, with over 100 major technical challenges to be addressed this year [3] Group 3: Ecological and Sustainable Development - Ningxia is committed to ecological and green development, transforming 400,000 acres of abandoned mining areas into vineyards, achieving an annual water savings of 15 million cubic meters [5] - The region's modern coal chemical industry aims to increase the proportion of clean energy usage to 50% this year, with significant water recycling initiatives [4][5] - The integration of economic and ecological benefits is a priority, with plans to enhance the green development of specialty industries [4][6]