Core Insights - The Ningxia goji berry industry is experiencing significant growth, with a comprehensive brand matrix and over 2,700 enterprises, including 11 national leading companies and 21 large-scale enterprises [3] - The industry has created approximately 270,000 jobs, with an average annual income of 36,000 yuan for workers in the goji berry sector [3] - The total output value of the goji berry industry in Ningxia has surpassed 20.4 billion yuan, making it a key driver of regional economic growth [3] Industry Development - Ningxia has established two regional public brands, "Ningxia Goji" and "Zhongning Goji," and has developed over 120 types of deep-processed goji products, exporting to 50 countries and regions [3] - The region has built a modern goji berry industry development framework covering five cities and 15 main production counties, enhancing its global brand influence [3][4] Technological Advancements - The establishment of the China Goji Research Institute and the National Goji Product Quality Inspection Center in Ningxia has strengthened the industry's technological capabilities and product quality assurance [4] - Over 270 technology projects have been implemented with an investment of nearly 290 million yuan, driving high-quality development in the goji berry sector [4] Innovation and Product Development - Companies like Bai Rui Yuan are actively exploring innovative paths, holding over 40 technology patents, including the "fresh-keeping goji berry" that significantly reduces drying time while preserving nutrients [5] - The integration of modern agricultural techniques, such as Israeli drip irrigation and full-process traceability systems, enhances the quality and appeal of goji products [7] Cultural and Economic Impact - The Bai Rui Yuan goji berry estate combines health food, cultural experiences, and tourism, creating diverse revenue streams and job opportunities while promoting local economic development [7][8] - The goji berry industry connects ancient health culture with modern consumer demands, benefiting over 270,000 practitioners and contributing to the local economy [8]

Core Insights - The article highlights the successful development of the goji berry industry in Ningxia, China, supported by innovative financial products from the Bank of China, which has created a comprehensive financial service chain covering planting, processing, and distribution [1][2] Group 1: Financial Support for Farmers - The Bank of China Ningxia branch introduced the "Goji Loan" to support local farmers, allowing them to expand their planting scale and improve their income [1] - The bank's team visited over 200 farming households to understand their financial needs and tailor loan services accordingly [1] - Farmers reported significant benefits from the "Goji Loan," contributing to a successful harvest season [1] Group 2: Support for Technology and Processing Enterprises - The Bank of China Ningxia branch has provided specialized financial services to technology-driven small and micro enterprises in the goji berry sector, focusing on deep processing and high-value product development [2] - The bank has issued 48 loans totaling over 150 million yuan to goji industry enterprises and nearly 300 loans exceeding 100 million yuan to individual clients [2] - The collaboration between the bank and local enterprises has led to improved operational efficiency and technological advancements in the goji processing industry [2]

Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]

Industry Overview - The goji berry industry in Xinjiang's Bozhou region is experiencing significant growth, with a current planting area of 103,100 acres and an annual production of nearly 60,000 tons, generating a value of 660 million RMB [1] - The region has developed a comprehensive model involving government support, state-owned enterprises, private enterprises, cooperatives, and farmer participation, ensuring a stable market for goji farmers [1] Company Insights - Tianshan Fruit Industry Agricultural Technology Co., Ltd. is a key player in the processing of goji berry products, focusing on product innovation and value addition, including the development of goji berry beer and functional products in collaboration with research institutions [2] - Xinjiang Qiming Star Goji Berry Industry Development Co., Ltd., established in 2022, has quickly scaled its operations, producing goji berries and original juice, with an annual output value of 85 million RMB, and exporting dried goji berries to five Central Asian countries [2]

Core Viewpoint - The launch of the second phase of the digital workshop for "fresh-keeping goji berries" marks a significant upgrade in technology, transitioning the industry into the 2.0 era of goji berry preservation [1][2] Group 1: Technological Advancements - The new phase features an intelligent control system that can monitor key preservation parameters in real-time, with temperature precision controlled within ±0.5℃ [2] - The production process has achieved a 30% reduction in manual labor while enhancing product quality stability to 98.7%, allowing for standardized year-round production of goji berries [2] - Compared to the first production line, energy consumption has decreased, and the retention rates of active substances like polysaccharides and carotenoids have significantly improved [2] Group 2: Quality Control and Standards - A rigorous upstream standard system has been established, covering everything from goji berry varieties to cultivation management and harvesting [2] - Goji berries are harvested at 80-90% ripeness, with a strict two-hour window from harvesting to entering the preservation process, along with over 510 pesticide residue tests [2] - The implementation of stringent raw material standards and standardized production models is driving the entire industry towards technological, standardized, and high-quality development [2]

Core Insights - The rapid development of the health industry and increasing consumer demand for health products present significant opportunities for the deep processing of goji berries [1][2] - Ningxia has conducted extensive research on goji berries, discovering new functional components and developing over 15 products aimed at improving brain function and treating diabetes and depression [1][2] Industry Development - Ningxia's goji berry industry is one of its "six special" industries, with goji berries recognized as a medicinal and edible plant, containing polysaccharides, betaine, flavonoids, and carotenoids [1][2] - The region has adopted a "technology+" model to enhance the development of goji berry deep processing products and promote innovation [1][3] Research and Innovation - Ningxia has established a goji berry germplasm resource bank with over 2,000 samples and developed a high-density genetic linkage map and compound database [2] - Key research areas include pest control, functional product development, and the creation of new formulations for age-related macular degeneration [2][3] Product Development - The research has led to the identification of three microbial strains with significant insecticidal effects and the development of two new plant-based formulations, achieving an 85.59% effectiveness in pest control and a 30.92% reduction in chemical pesticide use [2] - New functional products targeting depression, fatigue, and immune enhancement have been developed with clear mechanisms and mature extraction processes [2][3] Future Directions - Ningxia plans to support the breeding of new goji berry varieties with high yield, large fruit size, and rich functional components to ensure the development of diverse deep processing products [3] - The region will continue to explore the active effects of polysaccharides, peptides, alkaloids, and flavonoids in goji berries, aiming to develop innovative drugs and health products [3]