温馨互动。 非遗漆扇。 骑马漫步。 马年新春，"春风得意马蹄疾"的诗意撩动人心，点燃西宁文旅新活力。2月19日，记者走进西宁市大通回族土族自治县流浪荒野营地，感受独特"马味"年 感。 马在中国文化中寓意祥瑞，营地负责人期望借"有马生活"，让普通人亲近马匹。如今，这里以马为核心形成多元生态，除森林骑行，还有露营火锅、围炉煮 茶、非遗体验等特色活动。当马蹄轻扬、风过耳畔，策马奔腾的蓬勃力量扑面而来，为新春增添别样文化新趣。 本报记者 魏雅琪 李娜 摄 ...

Core Insights - The integration of digital economy and physical economy is reshaping the consumption landscape, emphasizing quality innovation over mere scale growth [1][3] - The 2025 Beike Finance Annual Conference highlighted the importance of innovative business strategies and operational models in the evolving consumer market [1][3] Industry Trends - The consumption structure is evolving with trends such as emotional value, gold fever, trendy toys, sports enthusiasm, and cultural tourism driving the shift from scale growth to quality innovation [1] - The "cultural tourism + commerce" model is rapidly developing, with diverse and personalized consumption potential being released [3] Company Highlights - The top ten brands selected for the 2025 Beike Finance Annual Consumption Case include China Gold, Rushi Sea Resort, Tea Baidao, Unilever, Adidas, Pop Mart, Shou Lvyu Jia, Ziroom, Mafengwo, and Yuexiu Real Estate, covering various sectors such as fashion, trendy toys, vacation, hotels, and lifestyle [1][4][5] - Rushi Sea Resort, which opened in June last year, spans 5,400 acres with a 75% forest coverage, offering diverse experiential projects and enhancing consumer interaction through innovative commercial offerings [2] - China Gold is focusing on product innovation and channel transformation, launching culturally significant high-end products to meet diverse consumer needs in both investment and consumption [2]