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场景融合扩大体育消费空间
Jing Ji Ri Bao· 2025-09-12 00:02
Group 1 - The core viewpoint emphasizes the transformation of old factories into sports venues, enhancing sports consumption potential through increased supply of sports facilities [1] - As of 2024, the total area of sports facilities in the country is projected to reach 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the 13th Five-Year Plan [1] - The government has issued guidelines to encourage the use of industrial and commercial spaces for creating sports facilities, aiming to better meet diverse public needs [2] Group 2 - Sports consumption has significant growth potential, with events like the 2025 Qingdao Marathon expected to generate 349 million yuan in comprehensive consumption [2] - The integration of sports with commercial spaces and digital technology is crucial for creating new consumer experiences and enhancing engagement [3] - The national sports industry has seen an average annual growth rate of over 10% in the past five years, with the total scale expected to exceed 7 trillion yuan by 2030 [3]
广州:培育孵化一批智能体育、虚拟体育、数字体育等高新技术企业
news flash· 2025-07-23 09:38
Core Viewpoint - The Guangzhou Municipal Government has issued the "Guangzhou Sports Strong City Construction Plan (2024-2035)", which emphasizes the promotion of intelligent sports innovation development through artificial intelligence and digital technology [1] Group 1: Intelligent Sports Development - The plan aims to cultivate and attract digital sports industries such as e-sports, online competitions, smart cycling, smart rowing, and simulated flying [1] - It highlights the role of AI models, virtual reality, and 5G technology in enhancing the overall fitness sector [1] Group 2: Sports Equipment and Technology - The initiative encourages sports equipment companies to develop and produce smart fitness equipment, wearable devices, products for elderly sports, and integrated health and sports products [1] - It aims to drive the transformation and upgrading of Guangzhou's sports manufacturing industry [1] Group 3: Collaborative Innovation - The plan supports the formation of joint ventures between sports enterprises and higher education institutions or research organizations, focusing on areas like computer vision, smart sports rehabilitation devices, and sports biomechanics [1] - It promotes the application and dissemination of AI technology in training systems, sports prescriptions, and sports modeling [1] Group 4: Industrial Park and High-tech Enterprises - The plan encourages the establishment of intelligent sports industrial parks to attract high-end sports enterprises' R&D headquarters to settle in Guangzhou [1] - It aims to nurture and incubate a batch of high-tech enterprises in intelligent sports, virtual sports, and digital sports [1]
户外运动 大众体育消费新风尚(消费万花筒)
Ren Min Ri Bao· 2025-04-22 21:52
春暖花开,草木蔓发,正是户外运动好时节。 周末清晨,阳光透过树叶洒在江西萍乡市鹅湖公园的林下绿地上,清新柔美的自然环境成为人们开展户 外运动的热门地。"自从改造后,这片绿地增设了太阳能健身器材、乒乓球台、象棋桌椅等设施,大家 都爱来这里活动。"家住附近的居民李夏生说,闲置林下空间成了"健身+休闲+社交"场地,丰富了老百 姓的体育消费选择,便利了人们健身锻炼。 "走吧,周末骑行去""来吧,玩一局飞盘"……户外运动受到越来越多人的喜爱,从徒步、骑行、路跑、 垂钓等传统项目,到桨板、飞盘、攀岩、陆地冲浪、匹克球等新兴项目,活动场景逐渐延伸,引领大众 体育消费新风尚。 全民健身蔚然成风,人民群众户外运动热情高涨。美团数据显示,今年4月以来,户外滑板运动的搜索 量同比增长51%,滑板公园、滑板体验课、滑板培训均为热门搜索关联词,上海、北京、深圳等地的搜 索热度最高。 推进绿地共享、开展慢行道建设、建造口袋体育公园、进行体育设施智能化改造……萍乡市城市管理局 以"生态惠民、空间共享"为目标,加强空间资源整合利用,因地制宜完善户外运动基础设施,构建"生 态+运动+消费"的复合型城市空间体系,为各年龄段居民打造亲近自然、多元 ...