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北京市政协召开常委会,委员建议培育发展“体育+”新业态
Xin Jing Bao· 2025-06-16 12:52
Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]
智能健身设备+虚拟体育赛事 科技赋能全民健身
Yang Shi Xin Wen· 2025-05-09 04:48
Core Viewpoint - The article discusses the promotion of health consumption through a joint initiative by various government departments, focusing on the integration of technology in fitness and the rise of smart fitness equipment. Group 1: Government Initiatives - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have issued a plan to promote health consumption, emphasizing the enhancement of fitness consumption scenarios and the transformation of the sports equipment manufacturing industry [1]. - The plan aims to leverage technology and smart applications to enrich consumer experiences in fitness [1]. Group 2: Smart Fitness Equipment - Popular smart fitness equipment includes dynamic bicycles and rowing machines equipped with QR codes and sensors, differentiating them from traditional equipment [1]. - Portable smart devices like smart dumbbells and smart jump ropes are emerging as new hotspots in health consumption, making fitness activities more intelligent, home-friendly, and engaging [12][18]. - Smart fitness devices can accurately record workout details and connect to applications offering a variety of fitness courses tailored to individual needs [13]. Group 3: Virtual Sports and Competitions - The integration of smart fitness devices with virtual sports systems allows users to participate in competitions by scanning QR codes, creating new consumer scenarios [5]. - The virtual sports system can accommodate thousands of athletes nationwide, with popular activities including rowing, cycling, archery, mountaineering, and skiing [9]. - The concept of "digital fitness" is evolving, with a focus on making fitness more interactive and enjoyable, encouraging longer usage [20]. Group 4: Industry Insights - Industry experts highlight the potential of sports competitions as a new form of consumer engagement, with discussions of amounts in the millions for related initiatives [7]. - The development of smart fitness products is seen as a significant trend, with an emphasis on data collection and analysis to enhance user experience [20].