（来源：中华工商时报） 转自：中华工商时报 1月10日下午，国家游泳中心（水立方）内，湛蓝的奥运泳池背景与跳动的数字像素交相辉映。这里没 有飞溅的浪花，却有心率飙升的搏动；没有真实的赛道，却有全力挥洒的汗水。一场别开生面的总决 赛--2025-2026中国休闲体育嘉年华（北京站）暨北京市虚拟体育高校联赛总决赛在此拉开战幕。 来自北京语言大学、北京工业大学、北京青年政治学院、首都师范大学等高校的学子，通过划船机、骑 行台等智能设备，驱动着虚拟世界中的赛艇与自行车，展开了一场体力、策略与科技融合的巅峰对决。 政企学联动： 一个区域产业转型的"先行试验" 本次赛事不仅是体育竞赛，更成为观察政、企、学协同创新，培育新质生产力的一个鲜活样本。北京市 延庆区工商联相关负责人在采访中透露背后的区域发展战略："延庆拥有冬奥遗产和户外运动基础，但 单打独斗优势不足。我们将科技体育纳入主导产业，推动虚拟体育与户外体育融合发展，目标是打 造'齐头并进的先行示范区'。" 在这一思路下，北京市延庆区工商联扮演了关键"桥梁"角色：支持区内民营企业（幻实数智）策划赛 事，并助力其对接国家体育总局资源，将项目纳入国家级嘉年华IP。同时推动成 ...

Core Insights - The 2025 Suzhou Third Digital Sports Carnival and Virtual Sports Open has officially launched with the theme "Smart Sports in Suzhou" [1] - This event is organized by the Suzhou Sports Bureau and aims to provide citizens with an unprecedented smart sports experience [1] Event Overview - The digital sports carnival was first introduced in 2023 and upgraded to a digital sports carnival in the summer of 2024 [1] - This year marks the inaugural virtual sports open, leveraging cutting-edge technology to offer an immersive and interactive sports experience [1] Participation and Activities - Registration for the event began at the end of September and will continue until November 1, with competitions taking place across multiple sub-venues [1] - The event features four core projects: HADO challenge, virtual golf, virtual skiing, and esports, along with various interactive activities [1] - Citizens can follow the schedule and participate in interactions through the "Sports Suzhou" platform [1]

Group 1 - The first China Virtual Sports Open will take place on September 21, featuring six events: cycling, racing, skiing, golf, football, and basketball, with online selection and offline finals [1][2] - This event is the first national-level comprehensive virtual sports competition in China, aimed at building experience for the 2027 inaugural esports Olympics [1][2] - The event reflects the growing importance of virtual sports as a significant growth point in the sports industry, driven by advancements in 5G, AI, and virtual reality technologies [1] Group 2 - The China Virtual Sports Open aims to standardize the organization of virtual and simulated sports competitions and equipment, while also preparing teams for the esports Olympics [2] - The event highlights four key aspects: emphasizing sports attributes, youth vitality, technological innovation, and integrated development [2] - The competition will utilize an innovative online and offline model to break traditional sports limitations, promoting diverse participation and advancing the digital sports industry towards a more inclusive experience [2]

Group 1 - The first China Virtual Sports Open has officially launched its registration for the skiing event, marking the beginning of a national-level virtual sports competition approved by the General Administration of Sport of China [1] - The inaugural event includes six sports: cycling, racing, skiing, golf, football, and basketball, with a total of 18,000 online participation slots and over 300 offline final spots available [1] - The offline finals and award ceremony are expected to take place in early December in Beijing, with participants aged between 18 and 49 [1] Group 2 - The event aims to enhance participation through a virtual sports carnival and academic exchanges on digital sports industry development, alongside various online activities starting in October [2] - The combination of "events + diverse scenarios" is designed to break the limitations of competitive scale, allowing more non-participants to engage with the "playability" of virtual sports [2] - The International Olympic Committee has included virtual sports in the first Olympic Esports Games in 2024, indicating a growing recognition of this sector [1]

Core Viewpoint - The Guangzhou Municipal Government has issued the "Guangzhou Sports Strong City Construction Plan (2024-2035)", which emphasizes the promotion of intelligent sports innovation development through artificial intelligence and digital technology [1] Group 1: Intelligent Sports Development - The plan aims to cultivate and attract digital sports industries such as e-sports, online competitions, smart cycling, smart rowing, and simulated flying [1] - It highlights the role of AI models, virtual reality, and 5G technology in enhancing the overall fitness sector [1] Group 2: Sports Equipment and Technology - The initiative encourages sports equipment companies to develop and produce smart fitness equipment, wearable devices, products for elderly sports, and integrated health and sports products [1] - It aims to drive the transformation and upgrading of Guangzhou's sports manufacturing industry [1] Group 3: Collaborative Innovation - The plan supports the formation of joint ventures between sports enterprises and higher education institutions or research organizations, focusing on areas like computer vision, smart sports rehabilitation devices, and sports biomechanics [1] - It promotes the application and dissemination of AI technology in training systems, sports prescriptions, and sports modeling [1] Group 4: Industrial Park and High-tech Enterprises - The plan encourages the establishment of intelligent sports industrial parks to attract high-end sports enterprises' R&D headquarters to settle in Guangzhou [1] - It aims to nurture and incubate a batch of high-tech enterprises in intelligent sports, virtual sports, and digital sports [1]

Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]

Core Insights - The first "virtual and real combined" ice and snow event in China, the 2025 MetaSVS Bright Dairy Virtual Skiing Open, has officially launched in Shanghai, marking a significant milestone in the MetaSVS annual skiing project [2][6] - The event aims to create a new ecosystem for ice and snow sports in China, characterized by "all-season, all-region, and virtual-real coexistence" [2][6] Event Overview - The MetaSVS 2025 annual skiing project includes four major events: the Asia-Pacific Youth Alpine Skiing Elite Competition, the Yangtze River Delta Youth Skiing Open, the Yangtze River Delta Youth Dry Snow Big Jump Open, and the Virtual Skiing Open, attracting over 600 participants [2][6] - The competition features five age groups from U8 to U16, with events in men's and women's alpine skiing giant slalom, providing a platform for youth athletes to showcase their skills [2][6] Innovative Competition Model - Shanghai Jiushi Smart Sports Co., Ltd. has pioneered the integration of virtual skiing events with physical competitions, creating a dual-track system that allows participants to accumulate points across events to determine overall champions [6][8] - The virtual skiing simulator enables athletes to train year-round, enhancing their skills, while real snow competitions allow them to apply their training in practical settings [6][8] Impact on Youth Participation - The virtual sports model has broken down regional barriers, allowing athletes from southern China to compete with their northern counterparts [8] - Notable young athletes, including champions from previous virtual competitions, participated in the event, demonstrating the effectiveness of the "virtual and real combined" training pathway [9][10] Brand Collaboration - Bright Dairy's partnership with MetaSVS aims to redefine the development model of virtual sports, enhancing brand engagement with younger audiences through innovative marketing strategies [12][14] - The collaboration merges traditional brand values with modern digital sports, creating a benchmark case for "virtual-real coexistence" [15] Future Outlook - The successful hosting of the MetaSVS Bright Dairy Virtual Skiing Open promotes the popularization and development of ice and snow sports, providing youth athletes with opportunities to connect with international standards [16] - The vision of "rooted in Shanghai, facing the nation, and linking the world" is becoming a reality, with expectations for more young athletes to transition from virtual to real competitions in the future [16]