"苏超"观赛嘉年华现场，蒙牛低温事业部南京分公司总经理樊志勇和团队为观众分发试饮产品，除 了大众熟知的产品，他们还将新推出的"每日鲜酪"带到了现场，"这些产品，我们也会带到南京秋糖的展 会现场，希望能增加品牌的曝光量。"据不完全统计，该展位当天人流2500人次左右，低温产品销售额 超过1000元。 "消费者可提前尝鲜南京秋糖新品、享受选购优惠，丰富观赛体验；依托'苏超'第二现场的人流优 势，企业既能推出专属优惠提升品牌曝光、促进即时销售，又能面向一线消费者测试新品反响、收集实 时反馈，现场转化验证产品潜力，为南京秋糖正式参展优化策略。"全国糖酒会组委会相关负责人表 示，这种"前置体验+数据反哺"模式，是流量向销量转化的高效路径。 8月17日，南京奥体中心"苏超"比赛中场间隙，现场大屏播放起第113届全国糖酒会（以下简称"南 京秋糖"）专题视频。同时，在南京奥体中心外围银杏里文化街区，"苏超"观赛嘉年华"第113届全国糖酒 会暨2025秋糖季"银杏里专场也"开门迎客"，热情的球迷逛吃逛吃，感受足球嘉年华带来的快乐。 市集上，球迷一边品尝美酒、美食，一边感受赛场激情时刻，屏幕的灯光照亮了他们激动的表情， 炙热的目 ...

Core Viewpoint - The event "豪爽篮球局" organized by 优益C showcases a new approach to health beverages, targeting young consumers through interactive and engaging formats [1][12]. Group 1: Event Overview - The "豪爽篮球局" event took place on July 4, 2025, featuring a basketball match between two teams led by notable figures, including basketball expert 吴勇豪 and 蒙牛集团's low-temperature division general manager 纪臣 [1][4]. - The event utilized live streaming, competitive play, and interactive sales to connect health beverages with young consumers [1][4]. Group 2: Product Highlights - 吴勇豪 promoted his favorite product, "益生菌柠檬茶," which combines high-quality tea and a proprietary probiotic formula, enhancing vitality during sports [4]. - A new product, "益生菌冰柚子," was introduced, featuring 500 billion active probiotics to aid digestion [4]. - The product range also includes "优益C畅快菌粉," designed for the elderly, addressing diverse health needs [4]. Group 3: Brand Strategy - 纪臣 emphasizes the importance of innovation in probiotic low-temperature dairy products, focusing on health, taste, and functionality [8]. - The collaboration with NBA reflects the brand's commitment to health and vitality, aligning with the spirit of teamwork and perseverance [10]. - Future plans include continued NBA collaborations and a focus on youth-oriented, functional, and lifestyle-driven products in the probiotic beverage sector [12].