"攻克日本市场并非目的，留下印记才是关键。赢得全球最挑剔消费者哪怕一丝认可，对比亚迪也意义 重大。他们真正想要的是在日本积累商业履历，证明自己曾服务过全球最挑剔、对品质最苛求的客户 群，即便这在经济上并不划算。"吉田龙夫表示。 不过，比亚迪要想从日本本土汽车制造商手中夺回市场份额，还有很长的路要走。比亚迪今年6月全系 销量为512辆，而日产汽车的Sakura是日本最受欢迎的电动车，销量为1137辆。吉田龙夫表示，比亚迪 的这一销量很可能不足以覆盖员工工资并维持展厅运营。 降价措施使得比亚迪在日本市场有些特立独行，因为日本汽车制造商很少降价。彭博行业研究资深汽车 分析师吉田龙夫(Tatsuo Yoshida)指出，尽管优惠策略帮助比亚迪成为中国最受欢迎的电动汽车品牌，但 在日本市场可能适得其反。此举既可能让早期买家因支付更高价格而产生受骗感，同时也会影响二手车 的保值率。 这些挑战凸显了外国汽车制造商在日本面临的困难。当地消费者偏爱丰田等传统品牌，并且大多不选择 纯电动车，而更倾向于油电混合车型。日本消费者对本土品牌的极度忠诚已让许多知名国际车企折戟沉 沙。通用汽车因销量惨淡将其土星品牌退出日本，而现代汽车在2 ...

Core Insights - China's total goods trade import and export value reached 21.79 trillion yuan in the first half of the year, marking a historical high for the same period [1] - The "new three items" including electric passenger vehicles, lithium-ion batteries, and solar cells have become significant contributors to China's foreign trade exports [1] - Chinese electric vehicles (EVs) are rapidly gaining market share in Southeast Asia, particularly in Singapore, which has traditionally been dominated by Japanese and European brands [1] Trade Performance - In the first half of 2025, BYD became the best-selling car brand in Singapore with 4,667 new registrations, capturing 19.5% of the new car market [2] - The total number of new car registrations in Singapore increased by 29% year-on-year, from 18,576 in the first half of 2024 to 23,957 in 2025 [1][2] - The competitive landscape in Singapore is shifting, with 53 car brands registering new vehicles, and several Chinese brands like GAC Aion and Xpeng gaining market share [1] Consumer Preferences - Singaporean consumers are increasingly recognizing the quality of Chinese electric vehicles, as evidenced by personal testimonials highlighting the superior experience of brands like BYD compared to Tesla [3][4] - Factors influencing consumer choices include competitive pricing, government incentives for EVs, and a growing trust in the quality of Chinese manufacturing [6][7] Market Trends - The influx of Chinese electric vehicles in Singapore is attributed to competitive pricing, government EV incentives, and public trust in green initiatives [6][7] - The current market dynamics suggest that it will be challenging for non-Chinese brands to regain lost market share due to the cost advantages of Chinese manufacturers [7] - Predictions indicate that electric vehicles will see significant growth in Singapore over the next 5 to 10 years, with a notable increase in the number of registered EVs [8] Future Outlook - In 2024, BYD registered 6,191 new vehicles in Singapore, making it the top-selling brand in the passenger vehicle market [8] - The overall new car registrations in Singapore for 2024 reached 43,022, with electric vehicles accounting for 33.6% of the new registrations [8] - The upcoming Singapore car show featured a significant representation of electric and hybrid models, with a majority of the showcased vehicles being electric [8]

【文/观察者网 阮佳琪】 据人民日报消息，海关总署发布的最新数据显示，今年上半年，我国货物贸易进出口总值为21.79万亿 元，创历史同期新高。以电动载人汽车、锂离子蓄电池、太阳能电池为代表的"新三样"，成为中国外贸 出口的新名片，出口势头极为迅猛。 在外部不确定性显著提升的背景下，中国新能源汽车加速"抢滩"东南亚市场，在长期被日韩欧美车企垄 断市场的新加坡表现亮眼。 根据新加坡交通部陆路交通管理局 （LTA）本周发布的最新数据，比亚迪成为2025年上半年新加坡最 畅销的汽车品牌，新注册汽车数量为4667辆，是排在第6名的电车竞争对手特斯拉（1419辆）的三倍 多，占据了同期新车市场总量的19.5%。 上半年还有53个汽车品牌实现新车注册，一些新进入者的市场份额越来越大，比如广汽埃安以466辆的 注册量位列第11名，小鹏汽车紧随其后，以376辆位居第12名。 | | | Market | | Market | | | | --- | --- | --- | --- | --- | --- | --- | | | H1 2025 | share H1 | H1 2024 | Rank in H1 | share ...

Core Viewpoint - The article discusses the evolving dynamics of the renewable energy market between China and Europe, highlighting the complexities of trade relations, particularly in the electric vehicle (EV) sector, amidst geopolitical tensions and market shifts [1][2][10]. Group 1: Trade Relations and Market Dynamics - The EU has implemented temporary anti-subsidy tariffs on electric vehicles imported from China, signaling a protective stance for its automotive industry against subsidized Chinese products [2][4]. - Despite the tariffs, Chinese exports of plug-in hybrid electric vehicles (PHEVs) to Europe surged by nearly 600% year-on-year by June 2025, indicating a shift in export strategies to capitalize on lower tariffs [5][6]. - The market share of Chinese brands in the European automotive sector doubled in the first half of the year, reflecting a significant adjustment in the competitive landscape [6]. Group 2: Historical Context and Competitive Landscape - The historical context of Sino-European automotive relations is marked by a cooperative model, exemplified by Volkswagen's joint ventures in China since 1984, which facilitated technology transfer and market access [7][8]. - The emergence of BYD as a leading automotive brand in China, surpassing Volkswagen in sales, signifies a shift in competitive dynamics, with Chinese manufacturers now possessing strong R&D capabilities [8][9]. Group 3: Internal European Considerations - European countries exhibit differing approaches to trade policy, with France favoring protectionism for its automotive sector while Germany adopts a cautious stance due to its extensive business ties with China [10]. - The EU's long-term climate goals necessitate a balance between protecting local industries and ensuring the affordability of electric vehicles for consumers, complicating the tariff strategy [10]. Group 4: Future Cooperation and Competition - The interaction between China and Europe in the renewable energy sector extends beyond automobiles, with increasing collaboration in energy storage technologies, as evidenced by China's growing lithium battery exports to Germany and other European countries [13]. - Innovative partnerships, such as the collaboration between Octopus Energy and BYD in the UK for vehicle-to-grid solutions, illustrate the evolving role of Chinese companies as technology providers in the European energy landscape [13][14]. - The future of Sino-European relations in the renewable energy sector will likely focus on deeper integration and cooperation, moving beyond simple trade disputes to encompass regulatory standards and supply chain security [15].