"攻克日本市场并非目的，留下印记才是关键。赢得全球最挑剔消费者哪怕一丝认可，对比亚迪也意义 重大。他们真正想要的是在日本积累商业履历，证明自己曾服务过全球最挑剔、对品质最苛求的客户 群，即便这在经济上并不划算。"吉田龙夫表示。 不过，比亚迪要想从日本本土汽车制造商手中夺回市场份额，还有很长的路要走。比亚迪今年6月全系 销量为512辆，而日产汽车的Sakura是日本最受欢迎的电动车，销量为1137辆。吉田龙夫表示，比亚迪 的这一销量很可能不足以覆盖员工工资并维持展厅运营。 降价措施使得比亚迪在日本市场有些特立独行，因为日本汽车制造商很少降价。彭博行业研究资深汽车 分析师吉田龙夫(Tatsuo Yoshida)指出，尽管优惠策略帮助比亚迪成为中国最受欢迎的电动汽车品牌，但 在日本市场可能适得其反。此举既可能让早期买家因支付更高价格而产生受骗感，同时也会影响二手车 的保值率。 这些挑战凸显了外国汽车制造商在日本面临的困难。当地消费者偏爱丰田等传统品牌，并且大多不选择 纯电动车，而更倾向于油电混合车型。日本消费者对本土品牌的极度忠诚已让许多知名国际车企折戟沉 沙。通用汽车因销量惨淡将其土星品牌退出日本，而现代汽车在2 ...

Group 1 - Lei Jun, the president of Xiaomi, reiterated the belief that "latecomers always have opportunities," responding to criticisms and highlighting the delivery of over 28,000 units of the Xiaomi SU7 in May [3] - Xiaomi is preparing for mass production of the Xiaomi YU7, indicating ongoing product development and market strategy [3] Group 2 - Microsoft announced a new regulation under the Windows Hardware Compatibility Program (WHCP) to standardize USB-C ports, ensuring all ports support data, charging, and display functions [5] - This change aims to eliminate confusion for users regarding the functionality of USB-C ports on devices running Windows 11 [5] Group 3 - BYD plans to launch a low-cost micro electric vehicle in Japan next year, targeting the K-car market, which is valued at approximately $18 billion [7] - This move positions BYD as the first overseas automaker to create a micro electric vehicle specifically for the Japanese market, potentially increasing its market appeal [7]

Core Viewpoint - BYD is making significant moves in the electric vehicle market, particularly targeting the Japanese microcar segment and expanding its overseas sales, which have shown substantial growth recently [1][2][4]. Group 1: Expansion into Japan - BYD plans to launch a low-cost micro electric vehicle in Japan next year, aiming to capture a share of the $18 billion microcar market [2]. - The new micro electric vehicle is designed specifically for overseas markets and is not sold in China, potentially enhancing BYD's competitiveness in Japan [2]. - The pricing strategy for the new model is expected to be lower than BYD's existing small electric car, the Dolphin, which is priced at approximately 2.9 million yen (around 145,000 RMB) [2]. Group 2: Sales Performance - In May, BYD's total new energy vehicle sales reached 382,500 units, a year-on-year increase of 15.3%, with cumulative sales from January to May reaching 1.7634 million units, up 38.7% [4]. - Overseas sales of BYD's new energy vehicles in May amounted to 89,047 units, with passenger car and pickup sales abroad increasing by 133.6% year-on-year [4]. Group 3: Competitive Positioning - In April, BYD surpassed Tesla in electric vehicle sales in Europe, selling 7,231 units, a 169% increase year-on-year, while Tesla's sales dropped by 49% [3]. - The European market is becoming increasingly competitive, with BYD's growth occurring despite the upcoming tariffs on Chinese electric vehicles [3]. Group 4: Future Growth Prospects - Analysts predict that BYD's overseas sales will continue to grow rapidly, supported by an expanding product lineup and improved production capabilities [5][6]. - The company is also focusing on local production in countries like Uzbekistan and Thailand, which is expected to enhance its competitiveness in international markets [5]. - BYD's strategic initiatives in smart driving technology and high-end vehicle offerings are anticipated to further boost its profitability and market presence [6].