上半年还有53个汽车品牌实现新车注册，一些新进入者的市场份额越来越大，比如广汽埃安以466辆的 注册量位列第11名，小鹏汽车紧随其后，以376辆位居第12名。 | | | Market | | Market | | | | --- | --- | --- | --- | --- | --- | --- | | | H1 2025 | share H1 | H1 2024 | Rank in H1 | share H1 | Percentage | | Brand | sales | 2025 | sales | 2024 | 2024 | point change | | BYD | 4,667 | 19.5% | 2,587 | 2 | 13.9% | ▲56 | | Toyota | 3,461 | 14.4% | 3,165 | 1 | 17% | 726 | | BMW | 2,664 | 11.1% | 2,523 | 3 | 13.6% | 725 | | Mercedes- Benz | 2,537 | 10.6% | 2,463 | 4 | 13.3% | ▼27 | | Honda | 2, ...

Core Insights - Dongfeng Motor is committed to advancing its transformation towards new energy vehicles and enhancing its technological independence amidst significant changes in the automotive industry [2][4][12] - The company achieved a total vehicle sales of 1.116 million units in the first half of the year, with a notable increase in sales of its own brands, which now account for 60% of total sales [2][12] - Dongfeng's new energy vehicle sales reached 402,000 units, marking a year-on-year growth of 6.8% and a penetration rate of 36% [2][12] Sales Performance - In June, Dongfeng's wholesale and terminal delivery volumes both surpassed 200,000 units, with a quarter-on-quarter increase in terminal deliveries of 23.6% [2] - Passenger vehicle sales totaled 864,000 units, while commercial vehicle sales reached 251,000 units [2] Product Development - Dongfeng has launched several new models in 2025, including the Dongfeng Yipai eπ007 and eπ008, as part of its strategy to strengthen its new energy product matrix [4][5] - The establishment of Dongfeng Yipai Automotive Technology Company aims to consolidate resources across the entire value chain to enhance the development of Dongfeng's passenger vehicle business [4] Technological Advancements - The launch of the "Tianyuan Intelligent" technology brand signifies Dongfeng's commitment to building a comprehensive intelligent technology system [5] - Dongfeng is actively involved in the formulation of national standards for advanced driver assistance systems, showcasing its leadership in intelligent vehicle technology [5] International Expansion - Dongfeng is accelerating its internationalization efforts, with significant market entries in Europe and the Middle East, including the opening of a flagship showroom in Italy [7][9] - The company has signed strategic cooperation agreements to further expand its presence in the Middle East and deepen its European market strategy [9] Industry Collaboration - Dongfeng has established partnerships with various entities, including Huawei, to enhance its capabilities in smart cockpit and connected vehicle technologies [5][12] - The company is also leading initiatives to address supply chain challenges by forming a joint innovation consortium for automotive-grade chips [12] Long-term Strategy - Dongfeng emphasizes a long-term approach to development, focusing on high-quality growth and the establishment of a complete ecosystem encompassing vehicles, core components, and key technologies [11] - The company is enhancing its industrial cluster by attracting specialized enterprises and improving supply chain efficiency [11]