Core Viewpoint - The article emphasizes the importance of understanding market trends, regional regulations, and technological advancements for companies in the semiconductor industry looking to expand overseas, particularly in Europe. Group 1: Overview of the Business Trip - The trip aims to explore the European electronics sector, focusing on two major exhibitions: IFA and IAA, to understand the real demands and development directions in consumer and automotive electronics [1][2]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [2]. - The IAA, a key global auto show, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [2]. Group 2: Activities and Itinerary - The itinerary includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [5]. - The trip will feature deep-dive salons to facilitate connections among local resources and industry professionals, enhancing networking opportunities [4]. - Participants will visit notable companies and institutions, including the Mercedes-Benz factory in Stuttgart, which has over 35,000 employees and an annual production capacity of 367,000 vehicles [15]. Group 3: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive local resources and optimizing itineraries for industry relevance [7]. - Previous trips have included visits to various countries, enhancing the company's understanding of global market dynamics and fostering international business relationships [7][9].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the Business Trip - The company is organizing a business trip to Germany from September 4 to September 14, focusing on understanding the European electronic industry's trends and demands through visits to major cities and participation in key exhibitions [3][4]. - The trip will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: Exhibition Details - IFA is one of the largest international exhibitions for consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme this year [4]. - IAA is one of the top five auto shows globally, featuring 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4][5]. Group 3: Activities and Networking Opportunities - The trip will include deep-dive salons to facilitate connections with local resources, building on previous successful networking events held during past exhibitions [6]. - Participants will have the opportunity to visit key companies and universities, gaining firsthand insights into the industry and establishing valuable contacts [7][10]. Group 4: Itinerary Highlights - The itinerary includes visits to significant cities such as Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing distinct industrial characteristics [7]. - Specific visits to notable companies like GlobalFoundries and Mercedes-Benz are planned, along with tours of educational institutions like the Technical University of Munich [19][21][22]. Group 5: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive experience and local resource networks, which enhance the effectiveness of the current trip [10][12]. - The previous trips have included visits to various countries, allowing for continuous optimization of itineraries based on industry feedback [10].

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 2 、 2 场深度沙龙，助力链接当地资源 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IF ...