Core Insights - The article discusses the successful completion of a business study tour organized by Chip Superhero, focusing on the latest trends in the European electronics sector, particularly through participation in two major international exhibitions: IFA and IAA [1][2][4]. Group 1: IFA Berlin Consumer Electronics Show - The IFA is one of the oldest and largest consumer electronics and home appliances exhibitions globally, attracting over 1,900 exhibitors from 49 countries and 220,000 visitors this year [2]. - A significant highlight of this year's IFA was the increased integration of AI technologies into consumer electronics, moving beyond conceptual and entertainment applications to practical implementations [2]. - Chinese companies showcased a strong presence at the exhibition, with enhanced product capabilities and substantial brand advertising, indicating a robust global ambition [2]. - Due to tariff policies and intensified competition, more brands opted to launch new technologies and products at IFA rather than CES this year [2]. Group 2: IAA Munich International Motor Show - The IAA, one of the world's top five auto shows, focused on mobility, sustainability, and technological innovation, featuring 748 exhibitors from 37 countries [4]. - Major German automakers like Volkswagen, BMW, and Mercedes-Benz maintained a strong presence, while over 100 Chinese companies participated, covering various sectors including complete vehicles, power batteries, autonomous driving, and smart cockpits [4]. - Japanese and Korean suppliers were notably active, with companies like Samsung, SK On, and Denso showcasing their latest technologies to accelerate their expansion in the European market [4]. - The exhibition saw a shift from a focus on components to a more significant presence of complete vehicles, with many Chinese brands displaying multiple models, creating a lively atmosphere reminiscent of the Shanghai Auto Show [4]. Group 3: Local Networking Activities - The tour included in-depth discussions with local industry professionals, including chip traders, automotive supply chain personnel, and scholars, facilitating valuable exchanges on market dynamics and challenges faced by Chinese brands abroad [11][12]. - Topics of discussion included the performance of Chinese automotive brands in overseas markets, compliance and policy challenges, and the necessity for effective marketing strategies to enhance brand recognition [12]. - The interactions aimed to foster future collaborations and address the complexities of entering and succeeding in international markets [11][12]. Group 4: Cultural and Historical Exploration - The tour also included visits to significant cultural and historical sites in Germany, such as the BMW Museum and the Munich Palace, enriching the participants' understanding of German automotive heritage and design [13].

Core Viewpoint - The article emphasizes the importance of understanding market trends, regional regulations, and technological advancements for companies in the semiconductor industry looking to expand overseas, particularly in Europe. Group 1: Overview of the Business Trip - The trip aims to explore the European electronics sector, focusing on two major exhibitions: IFA and IAA, to understand the real demands and development directions in consumer and automotive electronics [1][2]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [2]. - The IAA, a key global auto show, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [2]. Group 2: Activities and Itinerary - The itinerary includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [5]. - The trip will feature deep-dive salons to facilitate connections among local resources and industry professionals, enhancing networking opportunities [4]. - Participants will visit notable companies and institutions, including the Mercedes-Benz factory in Stuttgart, which has over 35,000 employees and an annual production capacity of 367,000 vehicles [15]. Group 3: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive local resources and optimizing itineraries for industry relevance [7]. - Previous trips have included visits to various countries, enhancing the company's understanding of global market dynamics and fostering international business relationships [7][9].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the Business Trip - The company is organizing a business trip to Germany from September 4 to September 14, focusing on understanding the European electronic industry's trends and demands through visits to major cities and participation in key exhibitions [3][4]. - The trip will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: Exhibition Details - IFA is one of the largest international exhibitions for consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme this year [4]. - IAA is one of the top five auto shows globally, featuring 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4][5]. Group 3: Activities and Networking Opportunities - The trip will include deep-dive salons to facilitate connections with local resources, building on previous successful networking events held during past exhibitions [6]. - Participants will have the opportunity to visit key companies and universities, gaining firsthand insights into the industry and establishing valuable contacts [7][10]. Group 4: Itinerary Highlights - The itinerary includes visits to significant cities such as Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing distinct industrial characteristics [7]. - Specific visits to notable companies like GlobalFoundries and Mercedes-Benz are planned, along with tours of educational institutions like the Technical University of Munich [19][21][22]. Group 5: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive experience and local resource networks, which enhance the effectiveness of the current trip [10][12]. - The previous trips have included visits to various countries, allowing for continuous optimization of itineraries based on industry feedback [10].

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 2 、 2 场深度沙龙，助力链接当地资源 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IF ...